MasabiThe ticket machine in your pocket
Earlier this week Passenger Focus, the UK’s official rail watchdog, released their annual Spring Passenger Satisfaction Survey, and the press release focussed on some very interesting insights into the reasons why UK rail passengers shun automated ticket vending machines.
At Masabi, Passenger Focus’s earlier research into ticket maching usability was a key influence in the User [...]
Masabi are currently on the lookout for a server developer to join our team working from our London South Bank office.
Firstly: NO AGENCIES OR RECRUITERS! We are interested in pro-active candidates who are motivated enough to find us by themselves.
DEVELOP SOMETHING AMAZING AND USEFUL
Ending the pain of queues at Railway stations, Masabi is [...]
Masabi are currently on the lookout for a server developer to join our team working from our London South Bank office, and we’re also interested in engaging a part time sysadmin. NO AGENCIES OR RECRUITERS please!
There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology.
There also has to be a compelling business benefit, (preferably with a year-one breakeven these days) for the service to ever get the marketing and promotion it needs.
After many trials, NFC has been on the cusp of launching in Europe for some time now. It is regularly brought up in conjunction with mobile ticketing, which has been one of the key use cases always quoted for the Felica NFC system available in Japan for some years now.
The potential is huge – but where do we stand, in late October 2009?
Giacomo’s talk a few weeks back at the Mobile Ticketing Workshop in Århus, Denmark went down extremely well, rounding out an interesting discussion on the ins and outs of mTicketing. You can see his slides here:
Mobile Ticketing Workshop 2009
View more presentations from Masabi.
The ability to take payments from the customer and initiate the ticket [...]
On 28th October, the consultation period ends for the Department for Transport’s paper Developing a strategy for smart and integrated ticketing, which is effectively1 the latest round of defining the ITSO specification.
ITSO was formed to build and maintain a specification for secure ‘end to end’ inter-operable ticketing transactions. Specifically they mean smartcard ticketing, although [...]
My colleague Giacomo will be presenting and taking part in a panel today on Mobile Ticketing at the Aarhus School of Business in Denmark. Drop by if you’re around, and check back here later in the week if not for the slides!
Carnival of the Mobilists 190 over at WipJam voted my last post on handset statistics as joint top post of the week, thanks! As always the Carnival covers a whole range of great articles, check it out for the best in mobile writing.
Ben Whitaker will be speaking alongside Nokia at the Mobile Content Conference & Awards 2009 in Seoul, Korea next week…