Archive for January, 2010

Masabi and Access IS create mobile barcode scanner With Oyster-like speed and reliability

Mobile barcodes now suitable for mass-transit applications; technology streamlines rail ticketing service, reducing costs for operators and improving consumer experience

[read this press release]


Coverage: The Register

Bar-code technology strikes back - latest reader makes NFC redundant

[visit the site]


Coverage: Mobile Marketing Magazine

Masabi and Access IS Unveil Mass-market Scanner

[visit the site]


Coverage: Components In Electronics

Mobile barcodes now suitable for mass-transit applications

[visit the site]


Coverage: Cellular News

Speeding Up Mobile Barcode Processing

[visit the site]


Coverage: Mobile Europe

Masabi teams with Access IS to create mobile barcode scanner

[visit the site]


Coverage: Telecom Paper

http://www.telecompaper.com/news/SendArticle.aspx?u=True

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Coverage: The Guardian

Are mobile phones Africa's silver bullet?

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Making Mobile Commerce Relevant for the Man on the Clapham Omnibus

There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology.
There also has to be a compelling business benefit, (preferably with a year-one breakeven these days) for the service to ever get the marketing and promotion it needs.

[read this blog post]