January | 2010

Masabi and Access IS create mobile barcode scanner With Oyster-like speed and reliability

January 20, 2010 By: Ben Whitaker In: Press Releases No Comment

Mobile barcodes now suitable for mass-transit applications; technology streamlines rail ticketing service, reducing costs for operators and improving consumer experience

Making Mobile Commerce Relevant for the Man on the Clapham Omnibus

January 6, 2010 By: Ben Whitaker In: Mobile, mTicketing, Usability 1 Comment

There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology.
There also has to be a compelling business benefit, (preferably with a year-one breakeven these days) for the service to ever get the marketing and promotion it needs.

Archive for January, 2010

Masabi and Access IS create mobile barcode scanner With Oyster-like speed and reliability

Making Mobile Commerce Relevant for the Man on the Clapham Omnibus