Masabi’s article on the ‘quiet but essential’ revolution in mobile ticketing was recently published in the March/April edition of Rail Technology magazine.
In it, CEO Ben Whitaker explains the convincing case for a mobile ticket rollout across the UK from both a passenger and a transport operator perspective. You can read the article online here (p.57):
http://content.yudu.com/A1rnbz/RTMFebMar11/resources/index.htm
Additionally, our print advert appears over the page on p.59.
Check it out!
Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.
At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.
