Masabi Selected as a Red Herring Top 100 Europe Tech Startup

Amsterdam, Netherlands – 8th June 2011 – Red Herring announced its Top 100 award in recognition of the leading private companies from Europe, celebrating these startups’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube and eBay would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Masabi embodies the vision, drive and innovation that define a successful entrepreneurial venture. Masabi should be proud of its accomplishment, as the competition was very strong.”

“The mobile commerce market is on the verge of explosive growth with transport ticketing set to lead the way. For many people buying a ticket on their mobile phone will be their first mobile transaction,” said Ben Whitaker, CEO of Masabi. “We’re thrilled and honoured to be named a Red Herring Top 100 Winner, and to be recognised as a leading private company in Europe. This award confirms us as one of the game-changing companies in this space.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Masabi

Masabi is a developer of mobile phone ticketing technology for the transport sector. Its “Ticket Machine in Your Pocket” software allows secure, user-friendly ticket purchase and display on Smartphones and mass-market handsets. In December 2008, Masabi’s design for a secure barcode ticket was adopted as a national standard by the UK Association of Train Operating Companies (ATOC). The company was also named as a Young Bull winner for the inaugural 2010 Bully Award honouring the leading European technology, media and telecommunications (TMT) companies presented by White Bull Summits. Based in London, It is backed by m8 Capital. For further details see www.masabi.com

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