Chiltern Railways have been shortlisted for the Effective Mobile Marketing Awards 2011 in the ‘Most Effective Mobile Ticketing Solution’ category for their Chiltern Railways mobile app, developed in conjunction with Masabi and Atos. The annual awards, organised by Mobile Marketing Magazine, recognise the most successful mobile projects and solutions released this year. The awards ceremony [...]
Train Company Releases Free Revolutionary Real Time App Date:22 Sep 2011 09:38 Chiltern Railways are the first train company to respond to the industry need for improvements to real time information by providing a free mobile application that gives information for any UK train journey. The launch of this app comes at a time when [...]
There are a number of UK rail operators now promoting mTicketing applications and below is a selection of adverts from stations and trains taken over the past couple of days. This Chiltern Railways poster is at Birmingham Moor Street. A CrossCountry Trains billboard was spied at Birmingham New Street. Finally, Virgin Trains’ [...]
Great Britain – A Nation of ‘Pocket Patting’ Train Travellers XC2011/011 (VR) New research released as rail operator unveils latest passenger mobile ‘app’. With millions of people across Britain using public transport on a daily basis, new research has identified an emerging group of ‘pocket patting’ travellers who have a daily struggle to make it [...]