MBTA & Masabi Launch US’ First Smartphone Commuter Rail Ticketing System
From Today, Boston Commuter Rail and Ferry Customers Can Buy & Display Tickets Using iPhone & Android Apps
BOSTON, MA – 12th November 2012 – Today, the Massachusetts Bay Transportation Authority (MBTA) and Masabi US Ltd, the transit mobile ticketing pioneer, jointly announced the launch of the US’ first full smartphone commuter rail ticketing system.
Customers can now purchase and then display rail tickets and passes using the MBTA mTicket app for iPhone and Android – Blackberry devices will also be supported soon. The tickets are displayed on the phone’s screen as an encrypted barcode and as a human readable ticket. The app can be found by searching for ‘MBTA mTicket’ in the Apple App Store and Google Play.
“The new MBTA mTicket application is the latest innovation from MassDOT and the MBTA,” said MassDOT Secretary and CEO, Richard A. Davey. “Customers will now have the ability to purchase tickets without waiting in lines meaning they get more time back in their day and more control over their commute.”
“With this new application, Commuter Rail users don’t have to wait in line to purchase tickets nor pay a surcharge for buying tickets aboard trains. Customers may purchase a ticket in seconds – anywhere, anytime,” said Acting MBTA General Manager, Jonathan Davis. “Mobile ticketing offers customers the convenience and simplicity that makes it easier than ever to use public transit.”
Less than half of MBTA’s 140 Commuter Rail stations have fare vending machines, forcing many customers to pay for tickets on board. This will no longer be an issue for many customers with smartphones as they can buy tickets via credit or debit card directly from their phone – anywhere, anytime.
The new solution helps the MBTA reduce costs by eliminating the need for additional vending machines and lowering cash handling costs. To help combat fare evasion, all mobile tickets also have cryptographic validation. Train conductors will be checking tickets to ensure their validity using their own smartphone application, avoiding the need for to them to carry heavy custom scanning equipment.
“By placing a personalized ticket machine in the pocket of commuters, they can now buy tickets wherever they are, faster than ever before,” said Kevin Mansfield, JustRide Product Manager. “MBTA will also see significant benefits in terms of reducing costly cash handling charges and the cost of additional ticket machines. We are delighted to have launched our first JustRide end-to-end mTicketing system.”
Masabi’s JustRide system is a comprehensive mTicketing solution including: consumer-facing applications, management console, backend servers, payment integration and scanning/validation software for train conductors. All transactions are secured using its award-winning encryptME security system that has been validated to U.S. Government standards.
The Massachusetts Bay Transportation Authority is the United States 5th largest transit agency serving approximately 1.3 million passenger trips each weekday. The MBTA operates Subway, Light Rail, Bus, Commuter Rail, paratransit, and Ferry Boat services across eastern Massachusetts.
About Masabi US Ltd
Masabi US Ltd is the transit mobile ticketing pioneer, bringing Masabi’s award-winning technology to the North American market. Boston is the first roll-out of the JustRide platform which signals the end of ticket lines, lost tickets and cash fares by allowing passengers to quickly and securely buy and display tickets on their smartphone. JustRide enables transit agencies, for the first time, to move away from expensive ‘locked-in’ systems such as smartcards and costly ticket machines to a flexible, open system that transforms passengers’ travel experience today, with a roadmap to NFC and open payments in the future.
Masabi is backed by m8 Capital and the technology is in use by over 13 UK transit agencies and retail brands including; Virgin Trains, Chiltern Railways, CrossCountry Trains and thetrainline.com. For further information see www.masabi.com
Joe Pesaturo for MBTA
Temono for Masabi
Tel: +44 (0) 207 089 8894