Masabi Sells $1Million of Rail mTickets in Boston in Just Seven Weeks
Mobile Tickets Now Accounting for Nearly 10% of All Tickets Sold on Boston’s Commuter Rail Network
BOSTON, MA – 17th January 2012 – Masabi US Ltd, the transit mobile ticketing pioneer, today announced that the company’s JustRide end-to-end mTicketing system used by Boston’s MBTA has processed more than $1million in the first seven weeks of operation. More than 100,000 tickets have been sold and the platform now represents nearly 10% of ticket sales on the network.
The system is the US’ first full smartphone commuter rail ticketing system allowing customers to use the MBTA iPhone and Android mTicket apps to purchase and then display rail tickets. Tickets are displayed on the phone’s screen as an encrypted barcode and as a human readable ticket. The app can be found by searching for ‘MBTA mTicket’ in the Apple App Store and Google Play.
“While early into the rollout, the app has exceeded expectations and the growth we are seeing is phenomenal,” said MBTA Director of Innovation Joshua Robin. “We are revolutionizing how riders buy and use tickets on the commuter rail. Customers love the feeling of being able to purchase a ticket anywhere, anytime.”
“We have been delighted by the response from the Boston public since the launch of the system,” said Kevin Mansfield, JustRide Product Manager. “We are in active conversations with a number of other transit agencies worldwide and are excited to be bringing our deployment proven technology to further markets in the near future.”
Masabi’s JustRide system allows transit agencies to rapidly roll-out a deployment-proven comprehensive mTicketing solution including: consumer-facing applications, management console, backend servers, payment integration and scanning/validation software for conductors. It can be deployed in a matter of months, benefitting from a flexible cloud based-architecture and Masabi’s proven track record in delivering mobile ticketing systems for major transport brands.
The Massachusetts Bay Transportation Authority is the United States 5th largest transit agency serving approximately 1.3 million passenger trips each weekday. The MBTA operates Subway, Light Rail, Bus, Commuter Rail, paratransit, and Ferry Boat services across eastern Massachusetts.
About Masabi US Ltd
Masabi US Ltd is the transit mobile ticketing pioneer, bringing Masabi’s award-winning technology to the North American market. Boston is the first roll-out of the JustRide platform which signals the end of ticket lines, lost tickets and cash fares by allowing passengers to quickly and securely buy and display tickets on their smartphone. JustRide enables transit agencies, for the first time, to move away from expensive ‘locked-in’ systems such as smartcards and costly ticket machines to a flexible, open system that transforms passengers’ travel experience today, with a roadmap to NFC and open payments in the future.
Masabi is backed by m8 Capital and the technology is in use by over 13 UK transit agencies and retail brands including; Virgin Trains, Chiltern Railways, CrossCountry Trains and thetrainline.com. For further information see www.masabi.com
Joe Pesaturo for MBTA
Temono for Masabi
Tel: +44 (0) 207 089 8894