Masabi and Transdev Launch Mobile Ticketing In New Orleans

New Orleans & Boston, US – November 12th, 2015 – Masabi, the global leader in transit mobile ticketing and innovative fare collection, and Transdev the private operating partner of the Regional Transit Authority today announced that they have deployed mobile ticketing citywide in New Orleans across bus, ferry and streetcar services. The deployment will let riders use their smartphone to purchase, store and display tickets for immediate and future travel, meaning RTA riders in New Orleans will no longer need to wait in line for tickets at vending machines or ticket offices.

The deployment will dramatically expand retail options for the RTA’s customers, allowing them to buy tickets anywhere, anytime. This innovation will be useful for both residents and tourists by expanding ticketing options, especially during major events.

Masabi’s JustRide platform is a cloud-based, deployment-proven, end-to-end mobile ticketing and fare collection system. It comprises award-winning apps for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics. It has been successfully deployed in cities across the world such as Boston, Athens and London.

The app can be downloaded for free from Google Play and App Store. Once installed, riders can securely purchase tickets in seconds from their smartphone using all major credit or debit cards. The ticket will then be downloaded onto the smartphone for immediate activation or can be stored for future use.

“We are delighted to be working with Masabi to bring mobile ticketing to a range of different transport modes in New Orleans. This new service is going to provide a new level of convenience for riders while also lowering the burden on existing ticket sales architecture, ” said Justin T. Augustine, III, Vice President of Transdev. “Riders can now purchase a ticket from anywhere, and at any time for bus, ferry or streetcar, making waiting in line to buy a ticket a thing of the past”.

“Masabi is excited to be working with Transdev to make a difference to the New Orleans transit experience,” said Joshua Robin, Masabi’s Vice President for North America. “In deploying our mobile ticketing technology we are bringing cutting-edge innovation to riders of the city’s transit network. We designed the JustRide platform to deliver a premium ticketing experience to multi-modal ticketing agencies of all sizes and this deployment provides an excellent example of this in action”.

About Masabi

Masabi is the leader in transit mobile ticketing and payments, delivering end-to-end fare payment systems that deliver significant cost savings while revolutionizing the customer experience. Masabi’s JustRide system signals the end of ticket lines, lost tickets and fumbling for cash by allowing passengers to quickly and securely buy and display tickets on their mobile phones. Masabi enables transit agencies to move away from traditional, capital intensive “locked-in” systems, such as smartcards and costly customized ticket machines, to a flexible, open system that transforms passengers’ travel experience today, with a roadmap to NFC and open payments in the future. Masabi is backed by Fontinalis Partners, m8 Capital and MMC Ventures.

The company’s scalable cloud-based technology is in use with 22 global transit agencies and retail brands, including: Virgin Trains, Abellio, Boston’s MBTA, San Diego MTS, Athens as well as recently winning the contract to deliver mobile ticketing for New York’s MTA. Masabi has offices in New York, Boston, and London. www.masabi.com

About RTA

Regional Transit Authority of New Orleans, or RTA, is the bus, streetcar and paratransit system that operates in New Orleans, Louisiana. At present, the RTA system includes five streetcar lines and 35 bus routes, and offers special paratransit services to the disabled. The system covers14,000 miles each day, and passengers take almost 19 million rides every year. www.norta.com

About Transdev

Transdev is the largest private-sector operator of multiple modes of transit in North America, including bus, rail, streetcar, paratransit, shuttle, and sedan and taxi services. Globally, Transdev operates public transportation in 20 countries. The company is committed to being the trusted partner of cities, transit authorities and airports through quality execution and innovations in mobility. The company is based in Lombard, Illinois near Chicago. www.transdevna.com and www.transdev.com

Masabi is the global leader in mobile ticketing and innovative fare collection across all types of public transport including buses, trains, trams, ferries and subway. Its technology signals the end of ticket queues, lost tickets and fumbling for cash by allowing passengers to quickly and securely buy and display tickets on their mobile phones.