Masabi designs and builds secure applications for mobile phones. The company is the leading developer of transactional software for the constrained environments of today’s mass market mobile handsets. It also has world leading experts in the fields of mobile usability and security across all devices.
Based in London, UK since 2001, Masabi is wholly self-owned and self-funded.
security
EncryptME, Masabi's US Government Certified security module, provides industry standard encryption for creating secure applications that can take payments and authenticate identity on mobile phones.
usability
When you deal with the constraints of mobile handsets, your software either fits its user like a glove or it gets thrown out. User-focused design is paramount.
Pick up your phone and move around the interface a bit - chances are you're using your thumb on the direction keys/joystick and the two soft keys (the top left and top right keys which change function for every screen). It is amazing how few developers actually understand that. Masabi applications all have UIs which can intuitively be controlled with only those keys, streamlining the user experience.
It's the little things that count. Not just small downloads to minimize user costs and maximise target audience - but the little touches that make everything easier and more attractive to use. Intuitive shortcuts, UIs that adapt to touchscreens and QWERTY keyboards when available, fully branded interfaces that work as the user expects them to across all devices.
portability
Mobile phones are ubiquitous - but they aren't all created equal.
Masabi were developing for mobile phones when they had black & white screens - the skills we gained over the years are irreplaceable when you want anyone to access your killer app. We deliver applications that work across any phone your customer might use - something our competitors can't deliver.
Unless you really want to reject over 80% of your potential users before you even start designing the spec, you don't want Flash Lite, you don't want Symbian / Windows Mobile apps, and you don't want Mobile AJAX. You also don't need them - the Symbian, Windows and Linux devices all support Java as well; so do the devices with AJAX and Flash Lite. Forget any FUD about fragmentation and poor UIs; Java is the only viable mass-market solution for interactive secure apps, and in the right hands it can deliver slick user experiences across every handset.
designing for success
The diagram below groups all Nokia handset supporting Java (every Nokia except the ultra-cheap handsets targeted at emerging markets).
The yellow group represents older mass market handsets which most of our competitors ignore - they cannot accept applications larger than 63Kb, so are difficult to develop for.
These represented 12% of all UK handsets downloading Playtech games in 1H2007 - more than 1 in 10 customers. Can you afford to throw away so many customers before you even launch your product? Can you afford to reject even more in emerging markets?
Masabi products are always designed to scale across all handsets your users might be using, giving the best possible user experience whatever their phone. The best way to handle the differences between handsets is a ground-up design led by a team of specialists who understand the medium completely - Masabi.
recognition
Masabi builds secure applications for mobile phones.
The company is the leading developer of transactional software for today’s mass market mobile handsets, with experts in the fields of mobile usability and security across all devices.
14th November 2007
EncryptME Wins IET Security Award
Encryption software for mobile phones which makes e-commerce much more secure has won a prestigious global award for innovation at the IET's annual Innovation in Engineering Awards.