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	<title>Masabi &#187; Mobile</title>
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	<link>http://www.masabi.com</link>
	<description>The ticket machine in your pocket</description>
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		<title>MBTA &amp; Masabi on Untether.tv</title>
		<link>http://www.masabi.com/2012/05/11/mbta-masabi-on-untether-tv/</link>
		<comments>http://www.masabi.com/2012/05/11/mbta-masabi-on-untether-tv/#comments</comments>
		<pubDate>Fri, 11 May 2012 15:10:12 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=7110</guid>
		<description><![CDATA[mbta &#038; masabi on untether.tv Our announcement with the MBTA made it onto Untether.tv! Click the link below and skip to 9:20 to watch the video discussion about the new mTicketing system: http://untether.tv/2012/this-week-in-location-based-marketing-75-the-hunt-for-revenue/ Related posts:MBTA and Masabi to Launch First Smartphone Rail Ticketing System in the U.S. A Guide to mTicketing &#8211; Transport Ticketing Webinar [...]


Related posts:<ol><li><a href='http://www.masabi.com/2012/04/23/mbta-and-masabi-to-launch-first-smartphone-rail-ticketing-system-in-the-us/' rel='bookmark' title='Permanent Link: MBTA and Masabi to Launch First Smartphone Rail Ticketing System in the U.S.'>MBTA and Masabi to Launch First Smartphone Rail Ticketing System in the U.S.</a></li>
<li><a href='http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/' rel='bookmark' title='Permanent Link: A Guide to mTicketing &#8211; Transport Ticketing Webinar'>A Guide to mTicketing &#8211; Transport Ticketing Webinar</a></li>
<li><a href='http://www.masabi.com/2011/11/25/acclaim-for-masabi-in-industry-awards/' rel='bookmark' title='Permanent Link: Acclaim for Masabi in Industry Awards'>Acclaim for Masabi in Industry Awards</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.masabi.com/wp-content/uploads/2012/05/metro_ticket_02.jpg"><img class="size-medium wp-image-7121 alignright" title="MBTA mTicket" src="http://www.masabi.com/wp-content/uploads/2012/05/metro_ticket_02-199x300.jpg" alt="" width="199" height="300" /></a></p>
<h2>mbta &#038; masabi on untether.tv</h2>
<p>Our announcement with the MBTA made it onto Untether.tv! Click the link below and skip to 9:20 to watch the video discussion about the new mTicketing system:<br />
<br/><br />
<a href="http://untether.tv/2012/this-week-in-location-based-marketing-75-the-hunt-for-revenue/">http://untether.tv/2012/this-week-in-location-based-marketing-75-the-hunt-for-revenue/</a><br />
<br/><br />
<br/><br />
<br/><br />
<br/></p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2012/04/23/mbta-and-masabi-to-launch-first-smartphone-rail-ticketing-system-in-the-us/' rel='bookmark' title='Permanent Link: MBTA and Masabi to Launch First Smartphone Rail Ticketing System in the U.S.'>MBTA and Masabi to Launch First Smartphone Rail Ticketing System in the U.S.</a></li>
<li><a href='http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/' rel='bookmark' title='Permanent Link: A Guide to mTicketing &#8211; Transport Ticketing Webinar'>A Guide to mTicketing &#8211; Transport Ticketing Webinar</a></li>
<li><a href='http://www.masabi.com/2011/11/25/acclaim-for-masabi-in-industry-awards/' rel='bookmark' title='Permanent Link: Acclaim for Masabi in Industry Awards'>Acclaim for Masabi in Industry Awards</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Masabi Video Interview &#8211; mTicketing Revolution on Track</title>
		<link>http://www.masabi.com/2012/03/22/masabi-video-interview-mticketing-revolution-on-track/</link>
		<comments>http://www.masabi.com/2012/03/22/masabi-video-interview-mticketing-revolution-on-track/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 10:33:19 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[air rail]]></category>
		<category><![CDATA[CPO]]></category>
		<category><![CDATA[Cubic]]></category>
		<category><![CDATA[Giacomo Biggiero]]></category>
		<category><![CDATA[integrated ticketing]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[mTicketing]]></category>
		<category><![CDATA[mtickets]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[smart ticketing]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6853</guid>
		<description><![CDATA[masabi video interview &#8211; mTicketing revolution on track A video interview with Masabi CPO, Giacomo Biggiero, was recently published on airrail NEWS. Appearing alongside Jonathan Williams from Cubic Transportation Systems, Giacomo talks about Masabi&#8217;s successes in launching our mTicketing technology in the UK, as well as how mobile innovations such as NFC could transform the [...]


Related posts:<ol><li><a href='http://www.masabi.com/2011/12/07/audio-track-masabi-ceo-presents-mticketing-concept-to-reality/' rel='bookmark' title='Permanent Link: Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality'>Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality</a></li>
<li><a href='http://www.masabi.com/2011/03/08/masabi-ceo-to-deliver-speech-at-the-future-of-air-rail-2/' rel='bookmark' title='Permanent Link: Masabi CEO to Deliver Speech at The Future of Air Rail'>Masabi CEO to Deliver Speech at The Future of Air Rail</a></li>
<li><a href='http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/' rel='bookmark' title='Permanent Link: A Guide to mTicketing &#8211; Transport Ticketing Webinar'>A Guide to mTicketing &#8211; Transport Ticketing Webinar</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2>masabi video interview &#8211; mTicketing revolution on track</h2>
<p>A video interview with Masabi CPO, Giacomo Biggiero, was recently published on <a href="http://www.airrailnews.com/" target="_none">airrail NEWS</a>.</p>
<p>Appearing alongside Jonathan Williams from Cubic Transportation Systems, Giacomo talks about Masabi&#8217;s successes in launching our mTicketing technology in the UK, as well as how mobile innovations such as NFC could transform the passenger experience in the future.</p>
<p><a href="/contact/">Contact us to find out how our mTicketing technology is causing a revolution in transport.</a><br />
<br/></p>
<p style="text-align: center;"><iframe width="560" height="315" src="http://www.youtube.com/embed/N7LiO-D1HH4?rel=0" frameborder="0" allowfullscreen></iframe></p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2011/12/07/audio-track-masabi-ceo-presents-mticketing-concept-to-reality/' rel='bookmark' title='Permanent Link: Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality'>Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality</a></li>
<li><a href='http://www.masabi.com/2011/03/08/masabi-ceo-to-deliver-speech-at-the-future-of-air-rail-2/' rel='bookmark' title='Permanent Link: Masabi CEO to Deliver Speech at The Future of Air Rail'>Masabi CEO to Deliver Speech at The Future of Air Rail</a></li>
<li><a href='http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/' rel='bookmark' title='Permanent Link: A Guide to mTicketing &#8211; Transport Ticketing Webinar'>A Guide to mTicketing &#8211; Transport Ticketing Webinar</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Masabi Developer Team Invades Mobile World Congress</title>
		<link>http://www.masabi.com/2012/03/14/masabi-developer-team-invades-mobile-world-congress/</link>
		<comments>http://www.masabi.com/2012/03/14/masabi-developer-team-invades-mobile-world-congress/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 17:00:48 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[Mobile World Congress]]></category>
		<category><![CDATA[mTicketing]]></category>
		<category><![CDATA[mtickets]]></category>
		<category><![CDATA[MWC 2012]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6799</guid>
		<description><![CDATA[masabi developer team invades mobile world congress It&#8217;s always nice to get out of the office from time to time, and what better way to do it than by going to Barcelona! Masabi&#8217;s development team flew out to Barcelona in February to attend Mobile World Congress 2012. The visit was designed to offer the Masabi [...]


Related posts:<ol><li><a href='http://www.masabi.com/2011/02/22/masabi-mobile-world-congress-2011/' rel='bookmark' title='Permanent Link: Masabi @ Mobile World Congress 2011'>Masabi @ Mobile World Congress 2011</a></li>
<li><a href='http://www.masabi.com/2008/02/08/masabi-speaking-at-mobile-world-congress/' rel='bookmark' title='Permanent Link: Masabi speaking at Mobile World Congress'>Masabi speaking at Mobile World Congress</a></li>
<li><a href='http://www.masabi.com/2010/11/09/now-hiring-mobile-developer-iphone-developer-production-manager-change-the-face-of-uk-transport/' rel='bookmark' title='Permanent Link: NOW HIRING: Mobile Developer, iPhone Developer, Production Manager &#8211; Change the Face of UK Transport'>NOW HIRING: Mobile Developer, iPhone Developer, Production Manager &#8211; Change the Face of UK Transport</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0247.jpg"><img class="size-medium wp-image-6820 aligncenter" title="Another great MWC for the Masabi team!" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0247-300x159.jpg" alt="" width="300" height="159" /></a></p>
<h2>masabi developer team invades mobile world congress</h2>
<p>It&#8217;s always nice to get out of the office from time to time, and what better way to do it than by going to Barcelona! Masabi&#8217;s development team flew out to Barcelona in February to attend Mobile World Congress 2012. The visit was designed to offer the Masabi developers the opportunity to meet people from all over the world working in mobile, see how the commercial side of the mobile industry operates, and attend developer meetings to see what&#8217;s on the horizon for handsets and apps, and this is how we got on&#8230;</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0241.jpg"><img class="size-medium wp-image-6829 aligncenter" title="The mobile world capital is home to some beautiful architecture" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0241-300x200.jpg" alt="" width="300" height="200" /></a></p>
<h3>arriving in barcelona</h3>
<p>We flew out to Barcelona on Monday afternoon and arrived safely at our hotel in time for a delicious meal at Sinatra&#8217;s near Las Ramblas, during which we discussed what our ideal handset would be like. Unfortunately, we could not make the show in time to watch our CEO, Ben Whitaker, take to the main stage to talk on how mobiles apps are changing the world, speaking in a panel alongside representatives from the FT, Telefónica, Tripadvisor, Qualcomm and others. Ben also made it into the Show Daily on the Wednesday of the event. <a href="http://mwdaily.mobileworldlive.com/wednesday/index.html" target="_blank">Click here and turn to p.14 to view the article online</a>.</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0334.jpg"><img class="size-medium wp-image-6817 aligncenter" title="The Android stand was impressive as always" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0334-300x200.jpg" alt="" width="300" height="200" /></a></p>
<h3>inside the show</h3>
<p>The next day, we set out for the Congress, navigating our way across the city on the metro. Unsurprisingly, the show this year was bigger than ever, with around 60,000 attendees from over 200 countries, and all of the best-known mobile brands were drawing crowds onto their vibrant exhibition stands. Although, Apple was notable in its absence.</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0321.jpg"><img src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0321-300x199.jpg" alt="" title="New Samsung devices proving that big is the new small" width="300" height="199" class="alignnone size-medium wp-image-6821" /></a></p>
<p>As tradition dictates, Tuesday is the busiest day of the event, with plenty of keynotes, seminars and developer conferences to occupy the masses. After a bit of queuing (which we sadly could not bust with our mTicketing apps!), the team was granted entry to the BlackBerry developer conference, where we learned about all the great new features planned for BB10 and the new Playbooks. We were especially intrigued by the variety of runtimes that will be supported on the upcoming BB10, making it an incredibly versatile development platform. As well as featuring the existing Java and native BB10 runtimes, BlackBerry&#8217;s new platform will include HTML5 support and a runtime for Android apps!</p>
<p>To top off a great talk from BlackBerry, we were all given a free Playbook!</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0385.jpg"><img class="size-medium wp-image-6824 aligncenter" title="Graham poses with a shiny new Windows Phone" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0385-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>In the afternoon, a handful of us managed to get into the Samsung developer conference. They had a big presentation on the variety of things you can do with the stylus, a gadget they have brought back into fashion with the Galaxy Note, but what we really found impressive was the great looks and almost Android-like graphics displayed by their new range of Bada handsets.</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0349.jpg"><img class="size-medium wp-image-6823 aligncenter" title="Mini Androids!" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0349-300x200.jpg" alt="" width="300" height="200" /></a></p>
<h3>amazing mobile technology</h3>
<p>Later on in the day, we had a wander around the Fira to check out some of the technology on show from the big names in mobile. Here&#8217;s a rundown of the main things:</p>
<ul>
<li><strong> Nokia</strong> &#8211; showcased a 41 Megapixel camera, capturing amazing quality photos on such a tiny handset.</li>
<li><strong>BlackBerry</strong> &#8211; great speaker presentations on the stand, including one from Ben on transport mTicketing as the catalyst for mCommerce.</li>
<li><strong>Android</strong> &#8211; the stand was as colourful and fun as ever, with app developers, a slide, free smoothies and even a robot that made you a customised cover for your Nexus.</li>
<li><strong>Samsung Galaxy Note</strong> &#8211; a huge screen and amazing battery life and <a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0284.jpg"><img class="alignright size-medium wp-image-6822" title="The Nokia stand featured some really cool gadgets" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0284-200x300.jpg" alt="" width="200" height="300" /></a>great versatility make this Ben&#8217;s new favourite phone.</li>
<li><strong>Sony Playstation Vita</strong> &#8211; a device more powerful than the PS3 and it fits  inside your hand. It can also run augmented reality games and map your  face onto your avatar using the front mounted camera.</li>
<li><strong>Windows Phone 7</strong> &#8211; a cool competition from Microsoft saw you race your  phone against their Windows Phones to see which was faster at completing  certain tasks, and if you managed to beat the Windows Phone, you won €100. A quick look at the results board showed only about two people managed to beat the WP7 phones for speed. (Unhappy losers were thankfully consoled with a free t-shirt.)</li>
<li><strong>NFC </strong>- lots of companies were demonstrating NFC as a centrepiece this year. The transaction times have improved and the technology is gaining more traction in payment and transport.</li>
<li><strong>Quad core processors</strong> &#8211; incredibly rich and detailed gaming graphics running on the latest smartphones were on display on all the big handset manufacturer stands to show the power of the new quad cores processors that have entered the market.</li>
<li><strong>Special mention</strong> goes to a Vancouver based company for building an awesome Heads Up Display device that fits inside your snowboarding goggles and gives you readouts on your speed, location, etc. and links to your phone via Bluetooth so you can play music and answer calls while knee deep in powder.</li>
</ul>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0265.jpg"><img class="size-medium wp-image-6830 aligncenter" title="Unusual architectural forms on the Ericsson stand" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0265-300x200.jpg" alt="" width="300" height="200" /></a></p>
<h3>culture vultures</h3>
<p>We rounded off a great stay in Barcelona with a meal in an authentic Spanish tapas restaurant and a trip to the Sagrada Família &#8211; the iconic cathedral designed by Gaudí that has been <a href="http://en.wikipedia.org/wiki/Sagrada_Fam%C3%ADlia#Background" target="_blank">under construction since 1882</a>.</p>
<p>The visit to MWC was a really edifying and valuable experience for the  whole team. We got to see a side of the industry that we would not  normally be involved in, and we also got a first-hand view of some of  the upcoming technology that could influence our work in the near  future. Moreover, it was a fantastic opportunity to meet and network  with other companies and developers doing fascinating things in mobile,  and we hope to follow up on some interesting leads!</p>
<p><a href="/contact-us/">Get in touch to learn more about our team trips and other developer opportunities at Masabi.</a></p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0431.jpg"> </a><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0466.jpg"><img class="alignnone size-medium wp-image-6828" title="The view from inside the Sagrada Familia" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0466-200x300.jpg" alt="" width="200" height="300" /></a><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0431.jpg"> <img class="alignnone size-medium wp-image-6826" title="Stained-glass light at the Sagrada Familia" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0431-200x300.jpg" alt="" width="200" height="300" /></a><a href="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0436.jpg"> <img class="alignnone size-medium wp-image-6827" title="Stained-glass light at the Sagrada Familia" src="http://www.masabi.com/wp-content/uploads/2012/03/IMG_0436-200x300.jpg" alt="" width="200" height="300" /></a></p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2011/02/22/masabi-mobile-world-congress-2011/' rel='bookmark' title='Permanent Link: Masabi @ Mobile World Congress 2011'>Masabi @ Mobile World Congress 2011</a></li>
<li><a href='http://www.masabi.com/2008/02/08/masabi-speaking-at-mobile-world-congress/' rel='bookmark' title='Permanent Link: Masabi speaking at Mobile World Congress'>Masabi speaking at Mobile World Congress</a></li>
<li><a href='http://www.masabi.com/2010/11/09/now-hiring-mobile-developer-iphone-developer-production-manager-change-the-face-of-uk-transport/' rel='bookmark' title='Permanent Link: NOW HIRING: Mobile Developer, iPhone Developer, Production Manager &#8211; Change the Face of UK Transport'>NOW HIRING: Mobile Developer, iPhone Developer, Production Manager &#8211; Change the Face of UK Transport</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Chiltern Railways mTicketing App by Masabi One of &#8216;Best of British&#8217;</title>
		<link>http://www.masabi.com/2012/02/24/chiltern-railways-mticketing-app-by-masabi-one-of-best-of-british/</link>
		<comments>http://www.masabi.com/2012/02/24/chiltern-railways-mticketing-app-by-masabi-one-of-best-of-british/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 11:57:23 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6742</guid>
		<description><![CDATA[chiltern railways mticketing app by masabi one of &#8216;best of british&#8217; &#160; To celebrate Mobile World Congress 2012, which kicks off on Monday in Barcelona, The Appside have published a free report called Best of British Apps, in association with UKTI and the ICT Knowledge Transfer Network. The report highlights 50 innovative apps developed and/or [...]


Related posts:<ol><li><a href='http://www.masabi.com/2012/02/22/masabi-chiltern-railways-atos-scoop-rail-business-award/' rel='bookmark' title='Permanent Link: Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award'>Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award</a></li>
<li><a href='http://www.masabi.com/2011/12/19/mobile-marketing-magazine-celebrates-mticketing-on-chiltern-railways/' rel='bookmark' title='Permanent Link: Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways'>Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways</a></li>
<li><a href='http://www.masabi.com/2011/05/17/chiltern-railways-app-stars-in-the-gadget-show/' rel='bookmark' title='Permanent Link: Chiltern Railways App Stars in The Gadget Show'>Chiltern Railways App Stars in The Gadget Show</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2>chiltern railways mticketing app by masabi one of &#8216;best of british&#8217;</h2>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.chilternrailways.co.uk/content/download-your-mobile-app-now"><img class="alignnone size-large wp-image-6758" title="The Chiltern Railways app" src="http://www.masabi.com/wp-content/uploads/2012/02/phones_new-1024x612.png" alt="" width="500" height="298" /></a></p>
<p>To celebrate <a href="http://www.mobileworldcongress.com/index.html" target="_none">Mobile World Congress 2012</a>, which kicks off on Monday in Barcelona, <a href="http://www.theappside.com/" target="_none">The Appside</a> have published a free report called <a href="http://www.theappside.com/2012/02/24/free-report-from-the-appside-best-of-british-apps/" target="_none">Best of British Apps</a>, in association with UKTI and the ICT Knowledge Transfer Network. The report highlights 50 innovative apps developed and/or published by UK companies in recent times.<br />
Included in the list is the <a href="http://www.chilternrailways.co.uk/content/tickets-and-times-your-phone" target="_none">Chiltern Railways mTicketing app</a>, developed by Masabi.</p>
<p>Here&#8217;s why the Chiltern app made the list:</p>
<blockquote><p>Another local startup, Masabi, has been quietly breaking new ground in mobile transport ticketing, working with a number of rail operators in the UK to allow their passengers to buy tickets on their phones.</p>
<p>The Chiltern Railways app is a very good example. The m-tickets are bought as barcodes, to be stored on the phone and shown to ticket inspectors and/or scanned at station barriers.</p>
<p>The app saves recent journeys and details to speed up the purchasing process, and there is an additional incentive to use the app: no booking fees.</p></blockquote>
<p>We&#8217;re really proud that the Chiltern app was included in this &#8216;Best of British&#8217; list in the run up to MWC 2012, and we can&#8217;t wait to be out in Barcelona meeting other developers and mobile technology innovators!</p>
<p><a href="http://www.chilternrailways.co.uk/content/download-your-mobile-app-now" target="_none">Download the Chiltern Railways app here</a> or text <strong>CHILTERN</strong> to <strong>88600</strong>.</p>
<p><a title="View Best of British Apps: 50 innovative mobile applications from the UK on Scribd" href="http://www.scribd.com/doc/82564623"  target="_none" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block;">Best of British Apps: 50 innovative mobile applications from the UK</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/82564623/content?start_page=1&#038;view_mode=list" data-auto-height="true" data-aspect-ratio="" scrolling="no" id="doc_58932" width="100%" height="600" frameborder="0"></iframe><br />
<br/><br />
<a href="/contact/">Get in contact with us</a> or leave a comment below to learn more about the Chiltern Railways mTicketing scheme.</p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2012/02/22/masabi-chiltern-railways-atos-scoop-rail-business-award/' rel='bookmark' title='Permanent Link: Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award'>Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award</a></li>
<li><a href='http://www.masabi.com/2011/12/19/mobile-marketing-magazine-celebrates-mticketing-on-chiltern-railways/' rel='bookmark' title='Permanent Link: Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways'>Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways</a></li>
<li><a href='http://www.masabi.com/2011/05/17/chiltern-railways-app-stars-in-the-gadget-show/' rel='bookmark' title='Permanent Link: Chiltern Railways App Stars in The Gadget Show'>Chiltern Railways App Stars in The Gadget Show</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.masabi.com/2012/02/24/chiltern-railways-mticketing-app-by-masabi-one-of-best-of-british/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award</title>
		<link>http://www.masabi.com/2012/02/22/masabi-chiltern-railways-atos-scoop-rail-business-award/</link>
		<comments>http://www.masabi.com/2012/02/22/masabi-chiltern-railways-atos-scoop-rail-business-award/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 11:09:53 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[atos]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[Chiltern Railways]]></category>
		<category><![CDATA[IT excellence]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[mobile ticketing]]></category>
		<category><![CDATA[mticket]]></category>
		<category><![CDATA[mTicketing]]></category>
		<category><![CDATA[rail business awards 2012]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6651</guid>
		<description><![CDATA[masabi, chiltern railways &#38; atos scoop rail business award &#160; &#160; A concerted effort from Chiltern Railways, Atos and Masabi saw the companies claim victory at the recent Rail Business Awards 2012 in the Information Technology Excellence category. The accolade was awarded for the trio&#8217;s work in delivering the first ever live mTicketing system for [...]


Related posts:<ol><li><a href='http://www.masabi.com/2011/11/09/most-effective-mobile-ticketing-solution-award-won-by-chiltern-railways-masabi-and-atos/' rel='bookmark' title='Permanent Link: Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos'>Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos</a></li>
<li><a href='http://www.masabi.com/2011/05/17/chiltern-railways-app-stars-in-the-gadget-show/' rel='bookmark' title='Permanent Link: Chiltern Railways App Stars in The Gadget Show'>Chiltern Railways App Stars in The Gadget Show</a></li>
<li><a href='http://www.masabi.com/2011/12/19/mobile-marketing-magazine-celebrates-mticketing-on-chiltern-railways/' rel='bookmark' title='Permanent Link: Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways'>Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2>masabi, chiltern railways &amp; atos scoop rail business award</h2>
<p>&nbsp;</p>
<p style="text-align: center;"><img class="size-full wp-image-6652" title="Raul Business Awards 2012" src="http://www.masabi.com/wp-content/uploads/2012/02/rba.png" alt="" width="213" height="104" /></p>
<p>&nbsp;</p>
<p>A concerted effort from <a href="http://www.chilternrailways.co.uk/" target="_blank">Chiltern Railways</a>, <a href="http://www.atos.net/en-us/" target="_blank">Atos</a> and Masabi saw the companies claim victory at the recent <a href="http://www.railbusinessawards.com/index.html" target="_blank">Rail Business Awards 2012</a> in the Information Technology Excellence category. The accolade was awarded for the trio&#8217;s work in delivering the first ever live mTicketing system for a franchised Train Operating Company, which lets customers buy tickets on their phone using the <a href="http://www.chilternrailways.co.uk/content/tickets-and-times-your-phone" target="_blank">Chiltern Railways app</a> and travel straight away.</p>
<p>The Rail Business Awards is one of the UK rail industry&#8217;s most prestigious awards ceremonies, and recognises excellence for business, technology &amp; engineering, safety &amp; security, stations &amp; trains, creativity, and individual achievement.</p>
<p>Rail Business Awards judge Tony King praised the market credibility of the group&#8217;s mTicketing scheme, which was launched in May 2011, and also commended the fact that it is available on both smartphones and regular mobiles, thereby providing the best experience possible to the largest number of customers. </p>
<p>Here&#8217;s what our very own trophy looks like:</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/02/IMG_0743-copy1.jpg"><img class="alignnone size-medium wp-image-6703" title="Our Rail Business Award trophy!" src="http://www.masabi.com/wp-content/uploads/2012/02/IMG_0743-copy1-224x300.jpg" alt="" width="224" height="300" /></a></p>
<p><a href="http://www.railbusinessawards.com/news/infotech-459.html" target="_blank">Click here</a> to read the full article on the award win.</p>
<p>Thanks to the <a href="http://www.railbusinessawards.com/index.html" target="_blank">Rail Business Awards 2012</a> for organising such a great night!</p>
<p>If you would like to learn more about our mTicketing work with Chiltern Railways and Atos, feel free to <a href="/contact-us/">contact us</a> or post a comment below.</p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2011/11/09/most-effective-mobile-ticketing-solution-award-won-by-chiltern-railways-masabi-and-atos/' rel='bookmark' title='Permanent Link: Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos'>Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos</a></li>
<li><a href='http://www.masabi.com/2011/05/17/chiltern-railways-app-stars-in-the-gadget-show/' rel='bookmark' title='Permanent Link: Chiltern Railways App Stars in The Gadget Show'>Chiltern Railways App Stars in The Gadget Show</a></li>
<li><a href='http://www.masabi.com/2011/12/19/mobile-marketing-magazine-celebrates-mticketing-on-chiltern-railways/' rel='bookmark' title='Permanent Link: Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways'>Mobile Marketing Magazine Celebrates mTicketing on Chiltern Railways</a></li>
</ol></p>]]></content:encoded>
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		<title>Masabi CEO Named as Top Transport Innovator</title>
		<link>http://www.masabi.com/2012/02/21/masabi-ceo-named-as-top-transport-innovator/</link>
		<comments>http://www.masabi.com/2012/02/21/masabi-ceo-named-as-top-transport-innovator/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 15:24:24 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ben whitaker]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[Innovator]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mTicketing]]></category>
		<category><![CDATA[mtickets]]></category>
		<category><![CDATA[New Transit]]></category>
		<category><![CDATA[Pioneer]]></category>
		<category><![CDATA[Power List 2012]]></category>
		<category><![CDATA[revolution]]></category>
		<category><![CDATA[transport]]></category>
		<category><![CDATA[Transport Xtra]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6547</guid>
		<description><![CDATA[masabi ceo named as top transport innovator &#160; Masabi CEO Ben Whitaker was named by New Transit Magazine as one of the transport industry&#8217;s most influential innovators in their Power List 2012: Innovators &#38; Pioneers, published on Tuesday 7th February. The list honours certain individuals across the transport sector who are introducing new ideas from [...]


Related posts:<ol><li><a href='http://www.masabi.com/2010/09/24/masabi-named-a-winner-for-inaugural-2010-bully-award/' rel='bookmark' title='Permanent Link: Masabi Named a Winner for Inaugural 2010 Bully Award'>Masabi Named a Winner for Inaugural 2010 Bully Award</a></li>
<li><a href='http://www.masabi.com/2011/08/22/masabi-recognised-as-top-mobile-innovator/' rel='bookmark' title='Permanent Link: Masabi Recognised as Top Mobile Innovator'>Masabi Recognised as Top Mobile Innovator</a></li>
<li><a href='http://www.masabi.com/2011/04/06/masabi-feature-in-latest-rail-technology-magazine/' rel='bookmark' title='Permanent Link: Masabi Feature in Latest Rail Technology Magazine'>Masabi Feature in Latest Rail Technology Magazine</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2>masabi ceo named as top transport innovator</h2>
<p style="text-align: center;"><img class="alignnone size-medium wp-image-6550" title="CEO Ben Whitaker (left) alongside CTO Tom Godber (right)" src="http://www.masabi.com/wp-content/uploads/2012/02/Masabi064-300x199.jpg" alt="" width="300" height="199" /></p>
<p>&nbsp;</p>
<p>Masabi CEO Ben Whitaker was named by <a href="http://www.transportxtra.com/magazines/new_transit/" target="_blank">New Transit Magazine</a> as one of the transport industry&#8217;s most influential innovators in their <a href="http://www.transportxtra.com/magazines/new_transit/supplements/?id=29747" target="_blank">Power List 2012: Innovators &amp; Pioneers</a>, published on Tuesday 7th February.</p>
<p>The list honours certain individuals across the transport sector who are introducing new ideas from an inventive technological or entrepreneurial standpoint, as well as those whose activity stands out as being beyond the significance of their own specific role within an organisation. Here&#8217;s an extract from the article on what they had to say about Ben:</p>
<blockquote><p>&#8220;&#8230;[T]he efforts of Ben Whitaker, founder and chief executive of Masabi have helped revolutionise the way in which rail tickets are purchased and used via mobile phones. His system is now in use by half the [UK] Train Operating Companies.&#8221;</p></blockquote>
<p><a href="http://www.transportxtra.com/magazines/new_transit/supplements/?id=29747" target="_none">Click here to read the full article.</a></p>
<p>If you are interested in finding out more about the work Masabi has done to revolutionise the transport industry, please <a href="/contact-us/" target="_none">contact us</a> or leave a comment below.</p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2010/09/24/masabi-named-a-winner-for-inaugural-2010-bully-award/' rel='bookmark' title='Permanent Link: Masabi Named a Winner for Inaugural 2010 Bully Award'>Masabi Named a Winner for Inaugural 2010 Bully Award</a></li>
<li><a href='http://www.masabi.com/2011/08/22/masabi-recognised-as-top-mobile-innovator/' rel='bookmark' title='Permanent Link: Masabi Recognised as Top Mobile Innovator'>Masabi Recognised as Top Mobile Innovator</a></li>
<li><a href='http://www.masabi.com/2011/04/06/masabi-feature-in-latest-rail-technology-magazine/' rel='bookmark' title='Permanent Link: Masabi Feature in Latest Rail Technology Magazine'>Masabi Feature in Latest Rail Technology Magazine</a></li>
</ol></p>]]></content:encoded>
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		<title>Masabi&#8217;s Role in Open Source and the Wider Community</title>
		<link>http://www.masabi.com/2012/02/10/masabis-role-in-open-source-and-the-wider-community/</link>
		<comments>http://www.masabi.com/2012/02/10/masabis-role-in-open-source-and-the-wider-community/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 12:30:09 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[github]]></category>
		<category><![CDATA[Jenkins]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[patch]]></category>
		<category><![CDATA[patching]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6437</guid>
		<description><![CDATA[masabi&#8217;s role in open source and the wider community At Masabi, we use open source software as a key part of our app production toolchain. One of the great things about open source is that you can inspect the source code to see exactly how the software works. And if it doesn&#8217;t do quite what [...]


Related posts:<ol><li><a href='http://www.masabi.com/2008/03/04/rss-feeds-for-the-community/' rel='bookmark' title='Permanent Link: RSS Feeds for the Community'>RSS Feeds for the Community</a></li>
<li><a href='http://www.masabi.com/2010/12/15/experiences-rapidly-porting-j2me-apps-to-android/' rel='bookmark' title='Permanent Link: Experiences Rapidly Porting J2ME Apps to Android'>Experiences Rapidly Porting J2ME Apps to Android</a></li>
<li><a href='http://www.masabi.com/2008/04/15/masabi-to-present-at-mobile-monday-estonia/' rel='bookmark' title='Permanent Link: Masabi to Present at Mobile Monday Estonia'>Masabi to Present at Mobile Monday Estonia</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2>masabi&#8217;s role in open source and the wider community</h2>
<p style="text-align: center;"><img class="alignnone" title="github" src="http://upload.wikimedia.org/wikipedia/commons/thumb/b/b3/GitHub.svg/500px-GitHub.svg.png" alt="" width="343" height="160" /></p>
<p><br/></p>
<p>At Masabi, we use <a href="http://en.wikipedia.org/wiki/Open-source_software" target="_blank">open source software</a> as a key part of our app production toolchain. One of the great things about open source is that you can inspect the source code to see exactly how the software works. And if it doesn&#8217;t do quite what you want, or has a bug, you can fix it. And once you&#8217;ve fixed it, you can submit the change back to the open source project, so all of the users of the software benefit.</p>
<p>We recently did just this with an annoying bug in <a href="http://jenkins-ci.org/" target="_blank">Jenkins</a>. Jenkins is a piece of software we use to build our apps in different configurations, and we discovered that the list of available configurations was mysteriously omitting entries. We tried searching online, and while we found someone with a <a href="https://issues.jenkins-ci.org/browse/JENKINS-10227" target="_blank">similar problem</a>, we couldn&#8217;t find a solution, or even a good workaround. So, we decided to apply our skills as software developers to the problem.</p>
<p>Jenkins is hosted on <a href="https://github.com/jenkinsci/subversion-plugin" target="_blank">Github</a>, which is both an open source project host and a developer community. Being on Github made it really easy for us to download the original source code for Jenkins, and after a small amount of poking around we found the bug. The programmer had decided to use timestamps as a unique key, which meant any time there was more than one entry with the same timestamp, all but one of them was discarded.</p>
<p>We rewrote the <a href="https://github.com/grahamparks/subversion-plugin/commit/75898397fde1f19052be91d769a0691fd5fdc26e" target="_blank">problematic code</a>, tested the fix on our system, and submitted it to the project maintainer. Github made this as simple as a few clicks on their website &#8211; there&#8217;s even a web interface for editing files. Within a few hours the project maintainer sent us a message to say, &#8220;Seems perfect&#8221;. Then a couple of days later our fix was merged into the main project, meaning all of the users of Jenkins will benefit from it in the future.</p>
<p>Open source software is a hugely valuable part of Masabi&#8217;s development ecosystem. For a growing technology company, open source projects like those hosted on Github are a great alternative to proprietary software because they&#8217;re inexpensive and usually very effective. </p>
<p>What we really like about it, though, is that it gives larger companies like us the opportunity to repay the development community by contributing to a global project, which potentially helps out other people and gives something back to companies still making their way in the world.</p>
<p>This blog post is an example of the sort of thing we do nearly everyday for open source projects, but wider example can be found in the work we did back in 2008 on improving <a href="http://www.frontlinesms.com/" target="_none">Frontline SMS</a> &#8211; an open source SMS hub aimed at the not-for-profit sector that allows people to send and receive SMS messages in bulk from a desktop client.</p>
<p>If you have and questions or comments about our work in open source, feel free to <a href="/contact-us/">contact us</a> or leave a comment below.<br />
<br/></p>
<p><strong>Graham Parks<br />
Mobile Application Engineer</strong></p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2008/03/04/rss-feeds-for-the-community/' rel='bookmark' title='Permanent Link: RSS Feeds for the Community'>RSS Feeds for the Community</a></li>
<li><a href='http://www.masabi.com/2010/12/15/experiences-rapidly-porting-j2me-apps-to-android/' rel='bookmark' title='Permanent Link: Experiences Rapidly Porting J2ME Apps to Android'>Experiences Rapidly Porting J2ME Apps to Android</a></li>
<li><a href='http://www.masabi.com/2008/04/15/masabi-to-present-at-mobile-monday-estonia/' rel='bookmark' title='Permanent Link: Masabi to Present at Mobile Monday Estonia'>Masabi to Present at Mobile Monday Estonia</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to make a Windows Phone 7 app in 5 minutes</title>
		<link>http://www.masabi.com/2012/01/30/how-to-make-a-windows-phone-7-app-in-5-minutes/</link>
		<comments>http://www.masabi.com/2012/01/30/how-to-make-a-windows-phone-7-app-in-5-minutes/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 14:31:19 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[5 minute]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[technical]]></category>
		<category><![CDATA[test]]></category>
		<category><![CDATA[upload]]></category>
		<category><![CDATA[windows marketplace]]></category>
		<category><![CDATA[windows phone 7]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6372</guid>
		<description><![CDATA[how to make a windows phone 7 app in 5 minutes With a future release of the UK rail ticketing app for Windows Phone 7 (WP7) coming up, we wanted to familiarise ourselves with how to provide pre-release versions to clients for feedback. In addition, we wanted to find out in advance how to submit [...]


Related posts:<ol><li><a href='http://www.masabi.com/2011/03/03/buy-train-tickets-on-almost-any-mobile-phone-with-thetrainline-com-app-developed-by-masabi/' rel='bookmark' title='Permanent Link: Buy Train Tickets on Almost Any Mobile Phone with thetrainline.com App Developed by Masabi'>Buy Train Tickets on Almost Any Mobile Phone with thetrainline.com App Developed by Masabi</a></li>
<li><a href='http://www.masabi.com/2010/11/08/thetrainline-mobile-app-wins-sunday-times-travel-app-of-the-week/' rel='bookmark' title='Permanent Link: thetrainline Mobile App Wins Sunday Times Travel App of the Week'>thetrainline Mobile App Wins Sunday Times Travel App of the Week</a></li>
<li><a href='http://www.masabi.com/2012/02/20/redspottedhanky-and-masabi-launch-uk-rail-mobile-phone-ticketing-service/' rel='bookmark' title='Permanent Link: Redspottedhanky.com and Masabi Launch UK Rail Mobile Phone Ticketing Service'>Redspottedhanky.com and Masabi Launch UK Rail Mobile Phone Ticketing Service</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<h2>how to make a windows phone 7 app in 5 minutes</h2>
<p>With a future release of the UK rail ticketing app for Windows Phone 7 (WP7) coming up, we wanted to familiarise ourselves with how to provide pre-release versions to clients for feedback. In addition, we wanted to find out in advance how to submit a WP7 app to be made available to the public, as this would uncover any hidden roadblocks that might affect our lead times when publishing the app for real. Expect us to blog about the process of submitting a live app at a later date &#8211; at the moment we&#8217;ve just been testing the beta process.</p>
<p style="text-align: center;"><a href="http://www.windowsphone.com/en-US/marketplace"><img class="alignnone size-medium wp-image-6395" title="Windows Marketplace" src="http://www.masabi.com/wp-content/uploads/2012/01/Screen-shot-2012-01-26-at-11.12.51-300x262.png" alt="" width="300" height="262" /></a></p>
<h3>the 5 minute app</h3>
<p>So to discover how Microsoft have approached this part of application development, we first wanted to make a simple and fun application which served no real purpose other than to test out the process. There was never any requirement to launch this app live, but it obviously had to do at least something, so I spent just a few minutes quickly making the &#8216;oblongs!&#8217; application. The original aim was to simply make it draw a square on a canvas at the point where the user touched.</p>
<p>To get the simple application up and running quickly I just went to the usual New Project wizard in Visual Studio and selected a new Windows Phone Application. You can also do this on the <a href="http://www.microsoft.com/visualstudio/en-us/products/2010-editions/windows-phone-developer-tools" target="_none">free Express version  for Windows Phone 7</a>.</p>
<p>This sets up the structure of a basic application with a single Page, containing the standard application and page title sections (the small and large headings respectively), and a large blank &#8216;Grid&#8217; object. At this point I simply just set the grid&#8217;s background colour, and then made a &#8216;MouseLeftButtonUp&#8217; event listener (which visual studio makes incredibly simple), and then moved over to the C# file where the real magic began. I then wrote this in my event listener:<br />
<br/></p>
<p style="padding-left: 90px;"><span style="color: #0000ff;">private void</span> ContentPanel_MouseLeftButtonUp(<span style="color: #0000ff;">object</span> sender, <span style="color: #00ccff;">MouseButtonEventArgs</span> e)</p>
<p style="padding-left: 90px;">{</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Point </span>pos = e.GetPosition(ContentPanel);</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Double </span>width = ContentPanel.ActualWidth;</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Double </span>height = ContentPanel.ActualHeight;</p>
<p>&nbsp;</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Rectangle</span> r = <span style="color: #0000ff;">new</span> <span style="color: #00ccff;">Rectangle</span>();</p>
<p style="padding-left: 110px;">r.Width = OBLONG_SIZE;</p>
<p style="padding-left: 110px;">r.Height = OBLONG_SIZE;</p>
<p style="padding-left: 110px;">r.Margin = <span style="color: #0000ff;">new</span> <span style="color: #00ccff;">Thickness</span>(pos.X-(OBLONG_SIZE/2), pos.Y-(OBLONG_SIZE/2), 0, 0);</p>
<p style="padding-left: 110px;">r.Fill = <span style="color: #0000ff;">new</span> <span style="color: #00ccff;">SolidColorBrush</span>(<span style="color: #00ccff;">Colors</span>.Red);</p>
<p>&nbsp;</p>
<p style="padding-left: 110px;">ContentPanel.Children.Add(r);</p>
<p style="padding-left: 90px;">}</p>
<p><br/><br />
It&#8217;s really nothing fancy, but was just enough to ensure that there would be some level of interaction, but ultimately remaining little more than a glorified &#8216;Hello world!&#8217; application.</p>
<p>Our initial go at it led to a slight problem where the squares weren&#8217;t actually appearing where the user tapped, so we updated it to fix this bug and added some random colours to make it more exciting, giving us this:<br />
<br/></p>
<p style="padding-left: 90px;"><span style="color: #0000ff;">private void</span> ContentPanel_MouseLeftButtonUp(<span style="color: #0000ff;">object</span> sender, <span style="color: #00ccff;">MouseButtonEventArgs</span> e)</p>
<p style="padding-left: 90px;">{</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Point</span> pos = e.GetPosition(ContentPanel);</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Double</span> width = ContentPanel.ActualWidth;</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Double</span> height = ContentPanel.ActualHeight;</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Rectangle</span> r = <span style="color: #0000ff;">new</span> <span style="color: #00ccff;">Rectangle</span>();</p>
<p style="padding-left: 110px;">r.HorizontalAlignment = <span style="color: #00ccff;">HorizontalAlignment</span>.Left;</p>
<p style="padding-left: 110px;">r.VerticalAlignment = <span style="color: #00ccff;">VerticalAlignment</span>.Top;</p>
<p style="padding-left: 110px;">r.Width = OBLONG_SIZE;</p>
<p style="padding-left: 110px;">r.Height = OBLONG_SIZE;</p>
<p style="padding-left: 110px;">r.Margin = <span style="color: #0000ff;">new</span> <span style="color: #00ccff;">Thickness</span>(pos.X-(OBLONG_SIZE/2), pos.Y-(OBLONG_SIZE/2), 0, 0);</p>
<p style="padding-left: 110px;">r.Fill = GetRandomColour();</p>
<p style="padding-left: 110px;">ContentPanel.Children.Add(r);</p>
<p style="padding-left: 90px;">}</p>
<p style="padding-left: 90px;"><span style="color: #0000ff;">private</span> <span style="color: #00ccff;">Brush</span> GetRandomColour()</p>
<p style="padding-left: 90px;">{</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">Random</span> r = <span style="color: #0000ff;">new</span> <span style="color: #00ccff;">Random</span>();</p>
<p style="padding-left: 110px;"><span style="color: #00ccff;">int</span> value = r.Next(5);</p>
<p style="padding-left: 110px;"><span style="color: #0000ff;">switch</span> (value)</p>
<p style="padding-left: 110px;">{</p>
<p style="padding-left: 130px;"><span style="color: #0000ff;">case</span> 0:</p>
<p style="padding-left: 150px;"><span style="color: #0000ff;">return new</span> <span style="color: #00ccff;">SolidColorBrush</span>(Colors.Red);</p>
<p style="padding-left: 130px;"><span style="color: #0000ff;">case</span> 1:</p>
<p style="padding-left: 150px;"><span style="color: #0000ff;">return new</span> <span style="color: #00ccff;">SolidColorBrush</span>(<span style="color: #00ccff;">Colors</span>.Blue);</p>
<p style="padding-left: 130px;"><span style="color: #0000ff;">case</span> 2:</p>
<p style="padding-left: 150px;"><span style="color: #0000ff;">return new</span> <span style="color: #00ccff;">SolidColorBrush</span>(<span style="color: #00ccff;">Colors</span>.Green);</p>
<p style="padding-left: 130px;"><span style="color: #0000ff;">case</span> 3:</p>
<p style="padding-left: 150px;"><span style="color: #0000ff;">return new</span> <span style="color: #00ccff;">SolidColorBrush</span>(<span style="color: #00ccff;">Colors</span>.Magenta);</p>
<p style="padding-left: 130px;"><span style="color: #0000ff;">case</span> 4:</p>
<p style="padding-left: 150px;"><span style="color: #0000ff;">return new</span> <span style="color: #00ccff;">SolidColorBrush</span>(<span style="color: #00ccff;">Colors</span>.Orange);</p>
<p style="padding-left: 130px;"><span style="color: #0000ff;">case</span> 5:</p>
<p style="padding-left: 150px;"><span style="color: #0000ff;">return new</span> <span style="color: #00ccff;">SolidColorBrush</span>(<span style="color: #00ccff;">Colors</span>.Yellow);</p>
<p style="padding-left: 130px;"><span style="color: #0000ff;">default</span>:</p>
<p style="padding-left: 150px;"><span style="color: #0000ff;">return new</span> <span style="color: #00ccff;">SolidColorBrush</span>(<span style="color: #00ccff;">Colors</span>.Black);</p>
<p style="padding-left: 110px;">}</p>
<p style="padding-left: 90px;">}</p>
<p><br/><br />
Here&#8217;s a quick demo of it in action:<br />
<br/></p>
<p style="text-align: center;"><iframe width="480" height="360" src="http://www.youtube.com/embed/8jRTcepLD-Y?rel=0" frameborder="0" allowfullscreen></iframe></p>
<h3>publishing the app</h3>
<p>As a bit of background, different platforms have different approaches to the process of getting development versions of applications on to test devices. For example, when distributing pre-release versions of an Android app you can sign them with a self signed development certificate. These certificates are used to verify the authenticity of the application author. Once signed, any phone can load it via their phone&#8217;s web browser, email client, etc. (so long as they&#8217;ve set their device to allow applications from &#8220;untrusted&#8221; sources).</p>
<p>In contrast, iOS developers are required to first create certificates through Apple with which applications can then be signed, but then the user is required to install the certificate and application via iTunes only.</p>
<p>Differences aside, the turnaround time for getting from a developer&#8217;s computer onto a device for both of these approaches is in the region of a few minutes at most.</p>
<p>For Windows Phone, it&#8217;s sadly not quite as simple as Android, but also didn&#8217;t initially appear to be as involved as Apple. Once we got further in, though, it became apparent that it was neither easier nor harder than either, but definitely different.</p>
<p style="text-align: center;"><img class="alignnone" title="The new Nokia Lumia 900" src="http://www.microsoft.com/presspass/imagegallery/images/products/windows/phone/01-10MG_3341_page.jpg" alt="" width="328" height="211" /></p>
<h3>distributing as a beta</h3>
<p>Microsoft offer a &#8220;Beta Distribution option&#8221; when going through the app submission process. When you pick this, it bypasses the longer process of Microsoft verifying that the application meets their <a href="http://msdn.microsoft.com/en-us/library/hh184843(v=vs.92).aspx" target="_none">requirements</a>, but in return makes it available to only up to 100 users, identified by their Live ID. So we proudly uploaded our 5 minute &#8216;oblongs!&#8217; app, selected this beta option, and set my own personal Windows Phone&#8217;s account as a recipient.</p>
<p>At the time of submission they claimed the application would be available within two hours &#8211; not as fast as Android or iOS, but not the end of the world either.</p>
<p>Another thing that became apparent at this point (which as a busy developer was quite convenient) was that the application signing is done by Microsoft automatically after uploading, and it wasn&#8217;t expected that I, the developer, do this manually. With the application uploaded, I got back to developing the rail application, secretly keeping an eye on the clock for my two hours to be complete.</p>
<p>Those two hours turned out to be more like 24, and from looking on the internet this was not uncommon.</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/01/Masabi075.jpg"><img class="alignnone size-medium wp-image-6399" title="The Masabi office hard at work" src="http://www.masabi.com/wp-content/uploads/2012/01/Masabi075-300x199.jpg" alt="" width="300" height="199" /></a></p>
<h3>go live!</h3>
<p>An email arrived after four or so hours with a download link, but the link didn&#8217;t work and just returned a very generic message and rather human unfriendly error code (805a0194). However given more time, once it was available, the process was very simple indeed. </p>
<p>The email contains a link to be used on the phone which launches the &#8216;Marketplace&#8217; app on the phone, and was displaying my application. It appeared like any other publicly available application, with the standard pivot offering reviews, screenshots, etc.</p>
<p style="text-align: center;"><a href="http://www.masabi.com/wp-content/uploads/2012/01/Screen-shot-2012-01-24-at-11.53.331.png"><img class="alignnone size-medium wp-image-6387" title="oblongs! live on the Windows Marketplace!" src="http://www.masabi.com/wp-content/uploads/2012/01/Screen-shot-2012-01-24-at-11.53.331-292x300.png" alt="" width="292" height="300" /></a></p>
<h3>some other things we learned:</h3>
<ul>
<li>Once uploaded and approved (approximately 24 hours later), the time required to add new users to be able to access the application was nothing more than adding their email address via a form in the &#8216;App Hub&#8217; and it was made available to them immediately. This will be very useful for us, as we naturally have clients wanting pre-release versions of the app on multiple devices, but they won&#8217;t have all the devices to hand.</li>
</ul>
<ul>
<li>Details of the app including description text and screenshots are available via a website to people that know the link. While it&#8217;s quite improbable that anyone might guess the link, it&#8217;s worth being wary of uploading anything particularly sensitive, like unannounced applications or development currently still under NDA.</li>
</ul>
<ul>
<li>In the interests of security, we did also check and can confirm that even though the link may be guessable, it is not possible for unauthorised people to actually download the app.</li>
</ul>
<ul>
<li>Rather annoyingly you aren&#8217;t able to offer an &#8216;upgrade&#8217; to an application in beta. You have to explicitly remove the old version and then make a new submission. This might appear a minor inconvenience, but there were two issues for us. Firstly that you can&#8217;t use it to test any migration of stored application data (if for example, internal data structures have changed) as it will be wiped when the app is removed. Secondly, you&#8217;re potentially in for another 24 hour wait! It would be nice if, as the platform matures, Microsoft could make the upgrade process available for beta applications. While we are obviously able to test upgrades on our development machines, experience has taught me that you might get real world cases that behave differently to a finite list of test scenarios that we tested against.</li>
</ul>
<ul>
<li>Overall the experience was definitely a positive one. Microsoft allow up to 100 recipients for a beta application which is plenty for its intended usage. Also, the removal of the requirement of manual code signing was certainly welcome, as this can be confusing to developers who&#8217;ve not come from a background of having to sign code before.</li>
</ul>
<p>I&#8217;m definitely feeling more confident with the process now, and I&#8217;m glad these lessons were learned in advance of the day the client was expecting a preview.</p>
<p>We’re really looking forward to the release of our first ever Windows Phone 7 app so stay tuned on this blog and our Twitter <a href="http://www.twitter.com/masabi_com" target="_blank">@Masabi_com</a> for more news! Alternatively, <a href="/contact-us/">contact us to learn more about our development ecosystem</a>.</p>
<p><br/></p>
<p><strong>Steven Gurr<br />
Mobile Application Engineer</strong></p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2011/03/03/buy-train-tickets-on-almost-any-mobile-phone-with-thetrainline-com-app-developed-by-masabi/' rel='bookmark' title='Permanent Link: Buy Train Tickets on Almost Any Mobile Phone with thetrainline.com App Developed by Masabi'>Buy Train Tickets on Almost Any Mobile Phone with thetrainline.com App Developed by Masabi</a></li>
<li><a href='http://www.masabi.com/2010/11/08/thetrainline-mobile-app-wins-sunday-times-travel-app-of-the-week/' rel='bookmark' title='Permanent Link: thetrainline Mobile App Wins Sunday Times Travel App of the Week'>thetrainline Mobile App Wins Sunday Times Travel App of the Week</a></li>
<li><a href='http://www.masabi.com/2012/02/20/redspottedhanky-and-masabi-launch-uk-rail-mobile-phone-ticketing-service/' rel='bookmark' title='Permanent Link: Redspottedhanky.com and Masabi Launch UK Rail Mobile Phone Ticketing Service'>Redspottedhanky.com and Masabi Launch UK Rail Mobile Phone Ticketing Service</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>A Guide to mTicketing &#8211; Transport Ticketing Webinar</title>
		<link>http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/</link>
		<comments>http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 15:27:58 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Chiltern Railways]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[mobile ticketing]]></category>
		<category><![CDATA[mTicketing]]></category>
		<category><![CDATA[transport ticketing 2012]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6326</guid>
		<description><![CDATA[a guide to mTicketing &#8211; transport ticketing webinar Masabi&#8217;s CEO Ben Whitaker presented a live webinar about mTicketing technology on Wednesday last week (11th Jan) to hundreds of transport industry leaders. If you missed it live, you can still catch Ben and the rest of the presenters by clicking on the link below. Click here [...]


Related posts:<ol><li><a href='http://www.masabi.com/2012/01/05/masabi-at-transport-ticketing-2012/' rel='bookmark' title='Permanent Link: Masabi at Transport Ticketing 2012'>Masabi at Transport Ticketing 2012</a></li>
<li><a href='http://www.masabi.com/2011/05/17/chiltern-railways-app-stars-in-the-gadget-show/' rel='bookmark' title='Permanent Link: Chiltern Railways App Stars in The Gadget Show'>Chiltern Railways App Stars in The Gadget Show</a></li>
<li><a href='http://www.masabi.com/2011/12/07/audio-track-masabi-ceo-presents-mticketing-concept-to-reality/' rel='bookmark' title='Permanent Link: Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality'>Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.transport-ticketing.com/"><img class="alignnone size-full wp-image-6182" title="Transport Ticketing 2012" src="http://www.masabi.com/wp-content/uploads/2012/01/Transport-Ticketing-Logo.png" alt="" width="710" height="132" /></a><br />
<br/></p>
<h2>a guide to mTicketing &#8211; transport ticketing webinar</h2>
<p>Masabi&#8217;s CEO Ben Whitaker presented a live webinar about mTicketing technology on Wednesday last week (11th Jan) to hundreds of transport industry leaders. If you missed it live, you can still catch Ben and the rest of the presenters by clicking on the link below.</p>
<p><a href="http://view6.workcast.net/?pak=8970688496285452" target="_none">Click here to watch the webinar.</a></p>
<p>You can also find out more about mTicketing by meeting us at Transport Ticketing 2012 or by emailing us on <a href="mailto:contact@masabi.com">contact@masabi.com</a></p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2012/01/05/masabi-at-transport-ticketing-2012/' rel='bookmark' title='Permanent Link: Masabi at Transport Ticketing 2012'>Masabi at Transport Ticketing 2012</a></li>
<li><a href='http://www.masabi.com/2011/05/17/chiltern-railways-app-stars-in-the-gadget-show/' rel='bookmark' title='Permanent Link: Chiltern Railways App Stars in The Gadget Show'>Chiltern Railways App Stars in The Gadget Show</a></li>
<li><a href='http://www.masabi.com/2011/12/07/audio-track-masabi-ceo-presents-mticketing-concept-to-reality/' rel='bookmark' title='Permanent Link: Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality'>Audio Track: Masabi CEO Presents mTicketing &#8211; Concept to Reality</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Masabi at Transport Ticketing 2012</title>
		<link>http://www.masabi.com/2012/01/05/masabi-at-transport-ticketing-2012/</link>
		<comments>http://www.masabi.com/2012/01/05/masabi-at-transport-ticketing-2012/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 17:16:05 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AFC]]></category>
		<category><![CDATA[Chiltern Railways]]></category>
		<category><![CDATA[fare collection]]></category>
		<category><![CDATA[M-Ticketing]]></category>
		<category><![CDATA[m-tickets]]></category>
		<category><![CDATA[masabi]]></category>
		<category><![CDATA[mobile ticketing]]></category>
		<category><![CDATA[mticket]]></category>
		<category><![CDATA[mTicketing]]></category>
		<category><![CDATA[transport ticketing]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.masabi.com/?p=6006</guid>
		<description><![CDATA[mticketing takes centre stage at flagship event Transport Ticketing 2012 kicks off the New Year as the first major event in the Masabi calendar and it really is a ‘must attend’ for those interested in mTicketing. This year, Masabi is exhibiting, speaking and sponsoring, and we’re looking forward to meeting some of the transport industry’s [...]


Related posts:<ol><li><a href='http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/' rel='bookmark' title='Permanent Link: A Guide to mTicketing &#8211; Transport Ticketing Webinar'>A Guide to mTicketing &#8211; Transport Ticketing Webinar</a></li>
<li><a href='http://www.masabi.com/2011/02/03/masabi-to-demonstrate-transport-m-ticketing-at-mwc-2011/' rel='bookmark' title='Permanent Link: Masabi to Demonstrate Transport M-Ticketing at MWC 2011 – Visit Us on Stand AV26'>Masabi to Demonstrate Transport M-Ticketing at MWC 2011 – Visit Us on Stand AV26</a></li>
<li><a href='http://www.masabi.com/2012/02/22/masabi-chiltern-railways-atos-scoop-rail-business-award/' rel='bookmark' title='Permanent Link: Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award'>Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.transport-ticketing.com/"><img class="alignnone size-full wp-image-6182" title="Transport Ticketing 2012" src="http://www.masabi.com/wp-content/uploads/2012/01/Transport-Ticketing-Logo.png" alt="" width="710" height="132" /></a><br />
<br/></p>
<h2>mticketing takes centre stage at flagship event</h2>
<p><a href="http://www.transport-ticketing.com/" target="_blank">Transport Ticketing 2012</a> kicks off the New Year as the first major event in the Masabi calendar and it really is a ‘must attend’ for those interested in mTicketing. This year, Masabi is exhibiting, speaking and sponsoring, and we’re looking forward to meeting some of the transport industry’s most influential figures to discuss the latest developments in mTicketing technology.<br />
<br/></p>
<blockquote>
<p style="text-align: center;">“As increasing amounts of people use public transport every day, it has become critical to look at new means of ticketing which are cost-effective, scalable and – above all – user-friendly. Masabi has pioneered a mobile ticketing revolution in transport, proving themselves to be world leaders in the next generation of ticketing and fare collection. Make sure you join us at <a href="http://www.transport-ticketing.com/" target="_blank">Transport Ticketing 2012 </a>in January to gain practical insight into the new technologies that are changing the global ticketing landscape.” &#8211; <strong>Tim Headley, Marketing Manager, Clarion Events</strong>.</p>
</blockquote>
<p>&nbsp;</p>
<h3>webinar &#8211; the guide to mobile ticketing</h3>
<p>In the build up to the event, at <strong>15:00 GMT on Wednesday 11th January</strong>, Masabi CEO Ben Whitaker will join Thomas Ableman from Chiltern Railways and Stephen Stonall Henningsen from Movia in <a href="http://www.transport-ticketing.com/webinar/s1471/" target="_blank">a free webinar</a> providing an overview of mTicketing and the potential it holds for transport operators. Following the presentations, there will be an opportunity to  participate in a live Q&amp;A session with Ben and the other speakers. <a href="http://www.transport-ticketing.com/webinar/s1471/" target="_blank">Click here to view the mTicketing webinar agenda and sign up free of charge</a>.<br />
<br/></p>
<p style="text-align: center;"><img title="Thomas Ableman (left) and Ben Whitaker (right) at the Chiltern Railways mTicketing Launch | Source: www.transportxtra.com" src="http://www.transportxtra.com/files/9369-l.jpg" alt="" width="461" height="346" /></p>
<p>&nbsp;</p>
<h3>mTicketing presentations at transport ticketing  2012</h3>
<p>At the event Ben will be speaking on a panel debating the merits of smartcard ticketing, alongside; Nigel Eggleton, Veolia TransDev Blazefield; Chris Shoukry, The ALCO Group; Mike Cowan, MasterCard; and Mick Davies, LASSeO. You can catch Ben and the rest of the panel at <strong>16:00 on Thursday 26th January</strong>. <a href="http://www.transport-ticketing.com/s1393/" target="_blank">Click here to see a detailed agenda for the talk and the rest of the event.</a></p>
<p>Earlier on that day, at <strong>09:50</strong>, Chiltern Railways Marketing Manager, Thomas Ableman, will present a talk entitled ‘The UK’s first mTicketing scheme for railways – realise the financial potential of mobile ticketing’. The presentation will discuss the business case behind the mTicketing technology developed in partnership with Masabi &amp; Atos that is now live on the train operator’s routes, as well as the key steps towards a practical implementation of mTicketing on transport networks.<br />
<br/></p>
<h3>exhibition and demonstrations</h3>
<p>Masabi will also be exhibiting at the event and will be demonstrating a range of mTicketing services now live across multiple transport operators. Feel free to stop by and see our technology in action!</p>
<p>We’re really looking forward to<a href="http://www.transport-ticketing.com/" target="_blank"> Transport Ticketing 2012</a> and hope to see you there!</p>
<p>If you&#8217;re going to be at the event and would like to meet, <a href="/contact-us/">please contact us to schedule a meeting.</a><br />
<br/></p>
<p><strong>Transport Ticketing 2012 takes place in London, 24th-26th January</strong> &#8211; <a href="https://secure.smartregister.co.uk/events/clarion/conference/2012/TT12/launch.aspx" target="_blank">click here to register for the event.</a></p>


<p>Related posts:<ol><li><a href='http://www.masabi.com/2012/01/16/a-guide-to-mticketing-transport-ticketing-webinar/' rel='bookmark' title='Permanent Link: A Guide to mTicketing &#8211; Transport Ticketing Webinar'>A Guide to mTicketing &#8211; Transport Ticketing Webinar</a></li>
<li><a href='http://www.masabi.com/2011/02/03/masabi-to-demonstrate-transport-m-ticketing-at-mwc-2011/' rel='bookmark' title='Permanent Link: Masabi to Demonstrate Transport M-Ticketing at MWC 2011 – Visit Us on Stand AV26'>Masabi to Demonstrate Transport M-Ticketing at MWC 2011 – Visit Us on Stand AV26</a></li>
<li><a href='http://www.masabi.com/2012/02/22/masabi-chiltern-railways-atos-scoop-rail-business-award/' rel='bookmark' title='Permanent Link: Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award'>Masabi, Chiltern Railways &amp; Atos Scoop Rail Business Award</a></li>
</ol></p>]]></content:encoded>
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