Imagine the year is 2001… Relatively speaking, it’s a bit of a Stone Age as far as mobile technology is concerned. It is time when colour screens on mobiles were rare, only 43% of us were texting each other, and we were all just discovering a really useful search engine called Google. We’re planning a [...]
As the growth of sophisticated mobile devices becomes ever more pronounced in modern society, barcodes are beginning to emerge as a new channel through which these devices communicate and relay information for us. While conventional 1D barcodes have existed on everyday consumer items for some time, we are now beginning to see 2D barcodes surface [...]
With this year’s Mobile World Congress in Barcelona just over a week away, there is a palpable sense of excitement in the air, and the mobile world is poised for the biggest calendar event of the year. This year, Masabi will have its first ever exhibition space at MWC, and we invite everyone to visit [...]
Ed spotted these railcard ticket sculptures at Waterloo station today – it’s definitely one advantage over a barcode!
Earlier this week Passenger Focus, the UK’s official rail watchdog, released their annual Spring Passenger Satisfaction Survey, and the press release focussed on some very interesting insights into the reasons why UK rail passengers shun automated ticket vending machines. At Masabi, Passenger Focus’s earlier research into ticket maching usability was a key influence in the [...]
There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology.
There also has to be a compelling business benefit, (preferably with a year-one breakeven these days) for the service to ever get the marketing and promotion it needs.
Giacomo’s talk a few weeks back at the Mobile Ticketing Workshop in Århus, Denmark went down extremely well, rounding out an interesting discussion on the ins and outs of mTicketing. You can see his slides here: Mobile Ticketing Workshop 2009 View more presentations from Masabi. The ability to take payments from the customer and initiate [...]
On 28th October, the consultation period ends for the Department for Transport’s paper Developing a strategy for smart and integrated ticketing, which is effectively1 the latest round of defining the ITSO specification. ITSO was formed to build and maintain a specification for secure ‘end to end’ inter-operable ticketing transactions. Specifically they mean smartcard ticketing, although [...]
My colleague Giacomo will be presenting and taking part in a panel today on Mobile Ticketing at the Aarhus School of Business in Denmark. Drop by if you’re around, and check back here later in the week if not for the slides!
I just got back from presenting at London Technology Network‘s Intelligent Transport event just round the corner from Big Ben. Rail Ticketing – London Transport Network View more documents from alexandergeorge. The content’s very similar to the talk Ben gave at Mobile Monday a fortnight ago, but obviously with slightly less polished delivery.