MasabiThe ticket machine in your pocket
There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology.
There also has to be a compelling business benefit, (preferably with a year-one breakeven these days) for the service to ever get the marketing and promotion it needs.
Giacomo’s talk a few weeks back at the Mobile Ticketing Workshop in Århus, Denmark went down extremely well, rounding out an interesting discussion on the ins and outs of mTicketing. You can see his slides here:
Mobile Ticketing Workshop 2009
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The ability to take payments from the customer and initiate the ticket [...]
On 28th October, the consultation period ends for the Department for Transport’s paper Developing a strategy for smart and integrated ticketing, which is effectively1 the latest round of defining the ITSO specification.
ITSO was formed to build and maintain a specification for secure ‘end to end’ inter-operable ticketing transactions. Specifically they mean smartcard ticketing, although [...]
My colleague Giacomo will be presenting and taking part in a panel today on Mobile Ticketing at the Aarhus School of Business in Denmark. Drop by if you’re around, and check back here later in the week if not for the slides!
I just got back from presenting at London Technology Network’s Intelligent Transport event just round the corner from Big Ben.
Rail Ticketing – London Transport Network
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The content’s very similar to the talk Ben gave at Mobile Monday a fortnight ago, but obviously with slightly less polished delivery.