Masabi » business case

the ticket machine in your pocket

Masabi’s mTicketing technology allows customers to buy, receive and display tickets on their mobile phones. Our app provides them with train times and fare prices, and then delivers the ticket as a barcode, human readable or NFC within the application. This means customers spend less time queuing up for tickets and more time enjoying their journey.

So mTicketing makes perfect sense for today’s passengers, but it must be built on a strong business case for train operators.

mTicketing business case

reduce queues
Instead of joining a queue, mobile users can self-serve on their phones and instantly travel. This is especially effective for satisfying demand at peak times. Fare collection gates can be upgraded to accept Barcode mTickets.

reduce the cost of sales

Just like internet sales, the mobile channel is more cost effective than physical sales facilities such as ticket vending machines.

low CAPEX rollout

The validation infrastructure required for mTickets can be scaled to suit demand once passenger adoption has been proven in the real world. This makes it low risk compared to other ticketing systems, which require a large initial investment in hardware and infrastructure, without the guarantee that passengers will use the new system. Click here to learn more about validation options for mTicketing.

Masabi also works with established web retail suppliers to extend your existing offering into mobile, so there is no need to replace contracts that are already in place. Talk to Atos or theTrainline.com about mobile retail options in the UK, or contact Masabi to enquire about systems integrators outside of the UK.

earn commission on tickets sold for other operators

For travel information and convenient purchasing, most travellers don’t have access to a computer at the decision making time, or the time of travel, yet most people never leave the house without their mobile phone. A mobile app is a unique personal sales channel that customers can access at any time to plan journeys and buy tickets, making it the perfect medium to deliver great services and build on strong customer relationships. Recent mobile travel application launches have proven that there is a high consumer demand for mobile services, so now is the time to get on-board.