With Masabi's internet-strength security, mobile phones can enable any-time, any-place purchasing of any products that could be bought on the internet. The main benefit is that potential customers can respond to adverts or opportunities when traditional internet or physical purchasing is not convenient.
ticketing
Mobile phones can help users purchase goods and services, but can also be used as a convenient way to store and display tickets using on screen codes, automatic reading of barcodes or new NFC technology. The benefits and drawbacks of each mobile ticket are discussed below.
YourRail train tickets - quick, available
Rail travelers can simply purchase tickets from their mobile phone and then board the train. Even first time users can purchase without pre-registration - securely and simply. Find out more in our Chiltern Railways / YourRail showcase.
RingGo on-street parking - convenient, easy, cheap
Drivers can follow instructions from an on-street advert to download the application and park, without any phone calls or pre-registration. Once parked, their phone can alert them to the end of their parking and allow them to extend parking without having to return to the vehicle. The main benefits are: no parking machines required, no change required, the phone can show you how long you have left on your session and you only have to enter your car and payment details into the phone once.
Because of problems some users have with networking settings on phones, and possible phone reception problems - the program can perform all networking using encrypted SMS messages. A new user can sign up a new car, credit card and parking session in just one standard SMS.
events
Football, music, concerts, attractions. By offering a free mobile download you can allow customers to buy tickets anywhere, but most importantly - on impulse. When a customer sees or hears an advert they can instantly respond to a call to action. Mobile can also be used to provide customers with interactive guides to fixtures, players, location maps, schedules, performers.
example
"Text Arsenal to 89080 to get your free match guide and buy your tickets"
The user gets a text back which auto-installs their interactive guide and ticket purchasing application, which can even include multimedia on top phones. All of the guide can then be browsed off-line at their leisure, even on the Underground.
also in this section
Masabi builds secure applications for mobile phones.
The company is the leading developer of transactional software for today’s mass market mobile handsets, with experts in the fields of mobile usability and security across all devices.
14th November 2007
EncryptME Wins IET Security Award
Encryption software for mobile phones which makes e-commerce much more secure has won a prestigious global award for innovation at the IET's annual Innovation in Engineering Awards.