"Reading has the largest concentration of ICT companies in the UK. Making use of new technology is a good way to engage a section of the population who are used to mobile phones and texting, but don’t find most political campaigning of interest,"
- John Howson, Reading East’s prospective parliamentary candidate for the Liberal Democrats
background
In 2004 Masabi developed Pick the Prez, a groundbreaking viral mobile application which allowed phone users to cast their votes online in a virtual US presidential election.
For the UK general election in 2005 the local Lib Dems were looking for ways to use new technology to engage with the tech-savvy but politically disinterested youth voters.
project
Based on the same core technology as Pick the Prez, Masabi built a mobile Java viral application which highlighted the costs of the Iraq conflict. It allowed users to vote on how they would allocate the £5bn cost of the war into alternative spending areas with options including health, education, policing and the environment. Votes were then uploaded to a website, allowing users to compare their selections with national averages.
The application was distributable by users from their handsets over SMS using Masabi's viral distribution system.
more screenshots
Masabi builds secure applications for mobile phones.
The company is the leading developer of transactional software for today’s mass market mobile handsets, with experts in the fields of mobile usability and security across all devices.
14th November 2007
EncryptME Wins IET Security Award
Encryption software for mobile phones which makes e-commerce much more secure has won a prestigious global award for innovation at the IET's annual Innovation in Engineering Awards.