lead from the front
Masabi lauched our first viral game - Pick The Prez - during the final weeks of the 2004 US election, achieving thousands of downloads without any marketing budget. Our expertise is now available for clients wanting to create new virals:
- Reusable viral game/app routines;
- Rapid development of content across mainstream handsets - Prez took two man weeks to complete;
- Download tracking to identify key users.
creating a new medium
Virals live when consumers actively forward them to friends.
In the mobile world, the viral effect has traditionally been limited to simple messaging or image forwarding. Masabi sought to extend the model currently offered by web-based Flash virals to the mobile space.
Pick the Prez had the added incentive of allowing players to register their vote from the handset and view the latest results; results were also shown on the web site.
how it works
Masabi Virals encourage rapid spreading by allowing players to text the game to their friends - just like a normal text. Friends receive an SMS with a download link which they can click on to receive and run the content.
For older phones without Java SMS access there are two options - e-mail links to friends or ask the server to send an SMS. Masabi's unparalleled knowledge of the contemporary handset market will help identify the best response.
Masabi builds secure applications for mobile phones.
The company is the leading developer of transactional software for today’s mass market mobile handsets, with experts in the fields of mobile usability and security across all devices.
14th November 2007
EncryptME Wins IET Security Award
Encryption software for mobile phones which makes e-commerce much more secure has won a prestigious global award for innovation at the IET's annual Innovation in Engineering Awards.
