"When we first began considering the mobile phone as a new platform for our services we quickly realised just how complex an area it is. The complexities of developing for an environment with such constrained technology and screen real estate together with the maze of differing technology options lead us to turn to Masabi. They quickly demonstrated an incredible depth of knowledge and were integral in helping us to define our strategy."

- Keith McDonnell, the Tote

background

The tote is on the principal betting organisations in Britain with more than 4,000 employees, over 450 shops, a major presence on each of the 59 racecourses in Britain as well as internet and telephone betting facilities. In excess of 74 million bets are placed through the Tote every year.

consultancy

Masabi provided the Tote with consultancy on building a strategy for its services on mobile platforms. The company was integral in providing its expertise on a range of areas, including handset technologies, usability, application provisioning and billing. The Tote has now begun building its mobile solution and is expected to begin offering its services to mobile phone users in early 2007.

Masabi builds secure applications for mobile phones.

The company is the leading developer of transactional software for today’s mass market mobile handsets, with experts in the fields of mobile usability and security across all devices.

14th November 2007
EncryptME Wins IET Security Award

Encryption software for mobile phones which makes e-commerce much more secure has won a prestigious global award for innovation at the IET's annual Innovation in Engineering Awards.