core framework
All Masabi applications are built on our tried and tested core software framework offering the following advantages:
- Portability, supporting the widest range of mass market devices;
- Ease of use by default, following best practices;
- Strong visual branding;
- Rapid application development - see the application as it grows, to ensure we deliver exactly what you want;
- Fault tolerance overcoming common networking problems.
portability
Mobile phones are ubiquitous - but they aren't all created equal.
Masabi were developing for mobile phones when they had black & white screens - the skills we gained over the years are irreplaceable for delivering consumer apps everyone can access.
The DevelopME platform runs on Java, the only viable mass-market solution for interactive secure apps on mobile, with fallback to the mobile web, SMS and MMS where appropriate and secure.
more about Masabi developer programmes
ease of use
When you deal with the constraints of mobile handsets, your software either fits its user like a glove or it gets thrown out. User-focused design is paramount.
DevelopME applications all feature intuitive and streamlined UIs that can be controlled with your thumb, customising to match every handset's own conventions to work as the user expects.
strong visual branding
A strong, professional and recognisable visual identity is essential for inspiring trust in a transactional application.
DevelopME delivers attractive consumer-oriented applications that match the visual appeal users now take for granted on the conventional web.
rapid application development
Masabi's application design GUI and efficient tools allow us to create clickthrough applications within days, so we can rapidly iterate on designs, helping finalise specifications and ensure applications satisfy all business goals.
fault tolerance
There are many problems that plague mobile network connections, with variable signal strength especially when moving.
DevelopME switches between HTTP and SMS to find the best transport mechanism,
which can increase service takeup by 100%.
