Not just the web crammed onto a small screen

Masabi understand the difference between a broadband PC, and a mobile phone out in the real world.
We re-design the whole user purchasing process to match the capabilities of mobile, not to copy the very different world of the internet.

• No usernames or passwords – these just get in the way
• No sign-up – the mobile user wants to buy something NOW
• Use Fewer Connections – cheaper, faster and more robust
• Mostly off-line interface to be fast and responsive and avoid the pain of “dropped connections”
• SMS Backup, automatically helps when use hasn’t got a data connection
• Auto-complete, to enter station names and options faster
• On-Mobile validation of the user’s input, so that mistakes are corrected before sending data to the central server
• Retrieve and display tickets without going on-line, just in case the user is out of credit or underground

Applications should work like the rest of the phone

When you deal with the constraints of mobile handsets, your software either fits its user like a glove or it gets thrown out. User-focused design is paramount.

Masabi applications all feature intuitive and streamlined UIs that can be controlled with your thumb, customising to match every handset’s own conventions to work as the user expects.

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