MasabiAbout Masabi
Mobile Ticketing Leaders
Masabi builds secure, user friendly mobile ticketing software for everyday mobile phones. The company’s Ticket Machine in your Pocket application allows travellers to select, purchase and display train tickets on their mobile phone, all via a rich graphical interface. The application is compatible with 90% of phones in use in the UK today and secures all transactions with the same level of encryption used in internet banking.
Masabi partners with established systems integrators like Atos Origin and currently supplies live services for the use of UK rail operators including Heathrow Express and the Government run Railway Operator: East Coast Main Line. In December 2008 the company’s design for mobile barcodes was adopted as a national standard by all UK rail operating companies (ATOC).
Management
Ben Whitaker – CEO
Ben is a security expert with strong engineering background and entrepreneurial drive. He designed Masabi’s award-winning EncryptME product, holds 6 patents in mobile security and was instrumental in designing the UK’s new train ticketing standard for mobiles. Prior to founding Masabi Ben worked at IBM and Raytheon (Encrypted Radar Systems) and has an MEng from Cambridge University.
Tom Godber – CTO
Tom is a mobile programming expert with a passion for design and usability.
At Masabi he has spent 7 years building mobile apps, servers and frameworks, troubleshooting, and architected a gaming platform now processing millions of dollars per month. He is also a founder of MoMo Estonia; prior to founding Masabi he worked with Accenture and Trilogy and has a Masters in Computer Science from Cambridge University.
Ed Howson – CMO
Ed is an experienced telecoms PR consultant with strong industry links. He has worked at AxiCom and Temono for major industry clients such as Ericsson, IBM, NextWave, Ubiquisys and Symbian.
History
Masabi has been a mobile pioneer since its founding in 2001:
2009
The company re-oriented to focus entirely on transport ticket sales, including research into the diverse technologies required to enable large scale mass-market mobile ticketing.
2008
Designed the official UK mobile train ticketing standard. Established that encrypted SMS could increase mobile service uptake.
2007
Created the world’s first certified mobile security system – EncryptME.
Used in the ground-breaking Chiltern Railways mobile ticket sales application as well as banking applications.
2006
Built an award-winning mobile casino platform for industry giant Playtech; the games run on over 750 handsets, in 20 currencies and 6 alphabets.
2004
Pioneered the mobile viral game.
Created promotional mobile games for major brands and agencies.
These projects generated revenue to inwardly invest, creating unrivalled abilities to create secure transactional mobile applications with attractive user interfaces on almost all mobile phones. Based in London, the company is privately owned and financed.