{"id":17640,"date":"2026-10-07T17:17:56","date_gmt":"2026-10-07T16:17:56","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/?post_type=case_study&#038;p=17640"},"modified":"2026-10-07T17:22:00","modified_gmt":"2026-10-07T16:22:00","slug":"cota","status":"publish","type":"case_study","link":"https:\/\/www.masabi.com\/es\/customers\/cota\/","title":{"rendered":"COTA"},"content":{"rendered":"<div class=\"block-acf-testimonial\">\n<section class=\"starboard-block testimonial-block-wrapper wp-block-acf-testimonial surface surface--white section-padding--both\" data-surface=\"white\" data-testimonial-source=\"manual\">\n    <div class=\"wrapper\">\n        <div class=\"testimonial-block testimonial-block--without-image\">\n            <div class=\"testimonial-block__panel inner-surface inner-surface--light\" data-inner-surface=\"light\">\n                                <blockquote class=\"testimonial-block__quote\">\n                    <div class=\"testimonial-block__quote-text\"><p>Tap to Pay reflects COTA\u2019s continued commitment to applying technology to improve the customer experience while modernizing how our system operates,\u201d said Sophia Mohr, Chief Innovation and Technology Officer at COTA. \u201cOur team has worked to integrate this technology so customers can board quickly, receive the best possible fare through fare capping, and travel with confidence using the payment tools they already carry with them every day.<\/p>\n<\/div>\n                                            <footer class=\"testimonial-block__citation\">\n                                                            <cite>\n                                    <span class=\"testimonial-block__name\">Sophia Mohr<\/span>                                                                            <span class=\"testimonial-block__role\">Chief Innovation and Technology Officer at COTA<\/span>\n                                                                    <\/cite>\n                                                                                <\/footer>\n                                    <\/blockquote>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>COTA continues to modernize its fare payment system, with digital channels now the primary way riders pay. <\/p>\n","protected":false},"featured_media":18013,"template":"","case_study_region":[146],"class_list":["post-17640","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COTA - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/es\/customers\/cota\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COTA - Masabi\" \/>\n<meta property=\"og:description\" content=\"COTA continues to modernize its fare payment system, with digital channels now the primary way riders pay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masabi.com\/es\/customers\/cota\/\" \/>\n<meta property=\"og:site_name\" content=\"Masabi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T16:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/\",\"name\":\"COTA - Masabi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg\",\"datePublished\":\"2026-10-07T16:17:56+00:00\",\"dateModified\":\"2026-10-07T16:22:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/cota\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/customers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"COTA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/\",\"name\":\"Masabi\",\"description\":\"Making shared transport the first choice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COTA - Masabi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.masabi.com\/es\/customers\/cota\/","og_locale":"es_ES","og_type":"article","og_title":"COTA - Masabi","og_description":"COTA continues to modernize its fare payment system, with digital channels now the primary way riders pay.","og_url":"https:\/\/www.masabi.com\/es\/customers\/cota\/","og_site_name":"Masabi","article_modified_time":"2026-10-07T16:22:00+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.masabi.com\/es\/customers\/cota\/","url":"https:\/\/www.masabi.com\/es\/customers\/cota\/","name":"COTA - Masabi","isPartOf":{"@id":"https:\/\/www.masabi.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.masabi.com\/es\/customers\/cota\/#primaryimage"},"image":{"@id":"https:\/\/www.masabi.com\/es\/customers\/cota\/#primaryimage"},"thumbnailUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg","datePublished":"2026-10-07T16:17:56+00:00","dateModified":"2026-10-07T16:22:00+00:00","breadcrumb":{"@id":"https:\/\/www.masabi.com\/es\/customers\/cota\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.masabi.com\/es\/customers\/cota\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.masabi.com\/es\/customers\/cota\/#primaryimage","url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg","contentUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/10052021_COTA_Masked_Lifestyle_485A2138-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.masabi.com\/es\/customers\/cota\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.masabi.com\/es\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.masabi.com\/es\/customers\/"},{"@type":"ListItem","position":3,"name":"COTA"}]},{"@type":"WebSite","@id":"https:\/\/www.masabi.com\/es\/#website","url":"https:\/\/www.masabi.com\/es\/","name":"Masabi","description":"Making shared transport the first choice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.masabi.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/case_study\/17640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":5,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/case_study\/17640\/revisions"}],"predecessor-version":[{"id":18011,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/case_study\/17640\/revisions\/18011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/media\/18013"}],"wp:attachment":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/media?parent=17640"}],"wp:term":[{"taxonomy":"case_study_region","embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/case_study_region?post=17640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}