{"id":18020,"date":"2026-10-07T18:42:02","date_gmt":"2026-10-07T17:42:02","guid":{"rendered":"https:\/\/www.masabi.com\/?post_type=case_study&#038;p=18020"},"modified":"2026-10-14T17:11:05","modified_gmt":"2026-10-14T16:11:05","slug":"madison-metro-transit","status":"publish","type":"case_study","link":"https:\/\/www.masabi.com\/es\/customers\/madison-metro-transit\/","title":{"rendered":"Madison, Metro Transit"},"content":{"rendered":"<div class=\"block-acf-testimonial\">\n<section class=\"starboard-block testimonial-block-wrapper wp-block-acf-testimonial surface surface--white section-padding--both\" data-surface=\"white\" data-testimonial-source=\"manual\">\n    <div class=\"wrapper\">\n        <div class=\"testimonial-block testimonial-block--without-image\">\n            <div class=\"testimonial-block__panel inner-surface inner-surface--light\" data-inner-surface=\"light\">\n                                <blockquote class=\"testimonial-block__quote\">\n                    <div class=\"testimonial-block__quote-text\"><p>Going from paper tickets to account-based ticketing let us give everyone a way to pay that fits how they actually travel, tapping a bank card, using the app, or loading cash onto a smartcard at a station, and it took the friction out of getting on the bus. That matters especially for visitors and when trying to attract new riders. Boarding digitally removes the barrier of trying to figure out how to buy a fare while riding transit in Madison. That&#8217;s what modernization really means: not just newer technology, but a system that keeps up with the riders we serve. <\/p>\n<\/div>\n                                            <footer class=\"testimonial-block__citation\">\n                                                            <cite>\n                                    <span class=\"testimonial-block__name\">Mick Rusch<\/span>                                                                            <span class=\"testimonial-block__role\">Chief Development Officer at Madison, Metro Transit<\/span>\n                                                                    <\/cite>\n                                                                                <\/footer>\n                                    <\/blockquote>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Madison Metro moved away from magnetic stripe tickets and worked to limit the amount of cash used on its new BRT route, and now sees 75% of fares paid digitally.  <\/p>\n","protected":false},"featured_media":18025,"template":"","case_study_region":[146],"class_list":["post-18020","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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