{"id":15682,"date":"2026-08-12T15:17:53","date_gmt":"2026-08-12T14:17:53","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/use-cases\/rider-engagement\/"},"modified":"2026-09-16T09:40:50","modified_gmt":"2026-09-16T08:40:50","slug":"pasajero-compromiso","status":"publish","type":"page","link":"https:\/\/www.masabi.com\/es\/use-cases\/pasajero-compromiso\/","title":{"rendered":"Pasajero Compromiso"},"content":{"rendered":"<div class=\"block-acf-feature-cards\"><section class=\"starboard-block feature-cards-block wp-block-acf-feature-cards surface surface--light section-padding--both feature-cards-block--three feature-cards-block--without-transit-lines eyebrow-colour--deep-teal\" data-surface=\"light\" data-columns=\"three\">\n    <div class=\"wrapper\">\n        <div class=\"feature-cards-block__panel inner-surface inner-surface--white\" data-inner-surface=\"white\">\n                            <header class=\"feature-cards-block__header\">\n                    <p class=\"eyebrow\">Herramientas de interacci\u00f3n<\/p>                    <h2>Dise\u00f1ado para impulsar el uso, no solo las transacciones<\/h2>                                    <\/header>\n                                        <ul class=\"feature-cards-block__grid\">\n                                            <li class=\"feature-cards-block__card inner-surface inner-surface--white icon-treatment--deep-teal\">\n                            <span class=\"feature-cards-block__icon\" aria-hidden=\"true\"><span class=\"starboard-icon\" aria-hidden=\"true\"><i class=\"fa-light fa-route\" aria-hidden=\"true\"><\/i><\/span><\/span>                                                        <h3>Alcance mediante MaaS y aplicaciones de viajes<\/h3>                            <p>Los pasajeros encuentran tu marca al planificar sus viajes: 34 operadores presentes en aplicaciones de viaje de terceros.<\/p>                                                    <\/li>\n                                            <li class=\"feature-cards-block__card inner-surface inner-surface--white icon-treatment--deep-teal\">\n                            <span class=\"feature-cards-block__icon\" aria-hidden=\"true\"><span class=\"starboard-icon\" aria-hidden=\"true\"><i class=\"fa-light fa-mobile-arrow-down\" aria-hidden=\"true\"><\/i><\/span><\/span>                                                        <h3>Notificaciones push<\/h3>                            <p>Avisos oportunos sobre abonos a punto de caducar e interrupciones del servicio, configurados para cada operador.<\/p>                                                    <\/li>\n                                            <li class=\"feature-cards-block__card inner-surface inner-surface--white icon-treatment--deep-teal\">\n                            <span class=\"feature-cards-block__icon\" aria-hidden=\"true\"><span class=\"starboard-icon\" aria-hidden=\"true\"><i class=\"fa-sharp fa-light fa-badge-percent\" aria-hidden=\"true\"><\/i><\/span><\/span>                                                        <h3>Promociones e incentivos<\/h3>                            <p>Lanza promociones tarifarias segmentadas, abonos de prueba y recompensas de fidelidad directamente en la aplicaci\u00f3n.<\/p>                                                    <\/li>\n                                    <\/ul>\n                                <\/div>\n    <\/div>\n<\/section>\n<\/div>\n\n<div class=\"block-acf-benefits-grid\"><section class=\"starboard-block benefits-grid-block wp-block-acf-benefits-grid surface surface--white section-padding--both benefits-grid-block--accent-deep-teal benefits-grid-block--without-image benefits-grid-block--count-4 eyebrow-colour--deep-teal\" data-surface=\"white\" data-accent=\"deep-teal\" data-has-image=\"false\" data-benefit-count=\"4\">\n    <div class=\"wrapper wrapper--block-content benefits-grid-block__layout\">\n                    <header class=\"benefits-grid-block__header\">\n                <p class=\"eyebrow\">Por qu\u00e9 importa<\/p>                <h2>Una adopci\u00f3n que impulsa el uso del transporte<\/h2>                            <\/header>\n                            <ul class=\"benefits-grid-block__grid benefits-grid-block__grid--count-4\">\n                                    <li class=\"benefits-grid-block__item\">\n                        <span class=\"benefits-grid-block__icon\" aria-hidden=\"true\"><span class=\"starboard-icon\" aria-hidden=\"true\"><i class=\"fa-regular fa-arrow-trend-up\" aria-hidden=\"true\"><\/i><\/span><\/span>                        <h3>Aumento medible del n\u00famero de viajes<\/h3>                        <p>Los operadores que utilizan Justride registran aumentos significativos tanto en viajes por trabajo como de ocio frente a los sistemas heredados.<\/p>                    <\/li>\n                                    <li class=\"benefits-grid-block__item\">\n                        <span class=\"benefits-grid-block__icon\" aria-hidden=\"true\"><span class=\"starboard-icon\" aria-hidden=\"true\"><i class=\"fa-light fa-people-arrows\" aria-hidden=\"true\"><\/i><\/span><\/span>                        <h3>Mayor alcance entre los pasajeros<\/h3>                        <p>Las integraciones con aplicaciones de viajes presentan tus tarifas a pasajeros que nunca descargar\u00edan una aplicaci\u00f3n espec\u00edfica de transporte p\u00fablico.<\/p>                    <\/li>\n                                    <li class=\"benefits-grid-block__item\">\n                        <span class=\"benefits-grid-block__icon\" aria-hidden=\"true\"><span class=\"starboard-icon\" aria-hidden=\"true\"><i class=\"fa-light fa-arrows-rotate\" aria-hidden=\"true\"><\/i><\/span><\/span>                        <h3>Creaci\u00f3n de h\u00e1bitos<\/h3>                        <p>Los programas de saldo acumulado y abonos mantienen la vinculaci\u00f3n de los pasajeros entre viajes individuales.<\/p>                    <\/li>\n                                    <li class=\"benefits-grid-block__item\">\n                        <span class=\"benefits-grid-block__icon\" aria-hidden=\"true\"><span class=\"starboard-icon\" aria-hidden=\"true\"><i class=\"fa-regular fa-universal-access\" aria-hidden=\"true\"><\/i><\/span><\/span>                        <h3>Inclusiva por dise\u00f1o<\/h3>                        <p>La recarga de efectivo en establecimientos y el soporte multiling\u00fce permiten llegar a pasajeros que no pueden o no quieren utilizar soluciones exclusivamente para smartphones.<\/p>                    <\/li>\n                            <\/ul>\n                    <\/div>\n<\/section>\n<\/div>\n\n<div class=\"block-acf-testimonial\">\n<section class=\"starboard-block testimonial-block-wrapper wp-block-acf-testimonial surface surface--white section-padding--both\" data-surface=\"white\" data-testimonial-source=\"manual\">\n    <div class=\"wrapper\">\n        <div class=\"testimonial-block\">\n            <div class=\"testimonial-block__panel inner-surface inner-surface--light\" data-inner-surface=\"light\">\n                                <blockquote class=\"testimonial-block__quote\">\n                    <div class=\"testimonial-block__quote-text\"><p>Llevar un seguimiento de los pagos es muy importante para nuestros clientes, por lo que me entusiasma que, gracias a nuestra colaboraci\u00f3n con Passenger, ahora puedan hacerlo a trav\u00e9s de nuestra aplicaci\u00f3n m\u00f3vil.<\/p>\n<\/div>\n                                            <footer class=\"testimonial-block__citation\">\n                                                            <cite>\n                                    <span class=\"testimonial-block__name\">Luke Taylor-Sales<\/span>                                                                            <span class=\"testimonial-block__role\">Responsable de experiencia del cliente at Brighton &amp; Hove buses<\/span>\n                                                                    <\/cite>\n                                                                                <\/footer>\n                                    <\/blockquote>\n            <\/div>\n                            <div class=\"testimonial-block__media\">\n                                            <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/06\/BH-Contactless-image-1024x683.png\" class=\"testimonial-block__image\" alt=\"Screenshot of the Contactless Journeys and cap tracking features in the Passenger app\" loading=\"lazy\" srcset=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/06\/BH-Contactless-image-1024x683.png 1024w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/06\/BH-Contactless-image-300x200.png 300w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/06\/BH-Contactless-image-768x512.png 768w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/06\/BH-Contactless-image-1536x1024.png 1536w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/06\/BH-Contactless-image-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n<\/div>\n\n<div class=\"block-acf-call-to-action\">\n<section class=\"starboard-block call-to-action-block-wrapper wp-block-acf-call-to-action surface surface--white section-padding--both eyebrow-colour--masabi-red\" data-surface=\"white\">\n    <div class=\"wrapper\">\n        <div class=\"call-to-action-block inner-surface inner-surface--dark call-to-action-block--without-transit-lines\" data-inner-surface=\"dark\">\n                        <div class=\"call-to-action-block__overlay\" aria-hidden=\"true\"><\/div>\n            <div class=\"call-to-action-block__content\">\n                                                    <h2 class=\"call-to-action-block__title\">\u00bfQuieres descubrir qu\u00e9 impulsa la adopci\u00f3n por parte de los pasajeros?<\/h2>\n                                                    <p class=\"call-to-action-block__text\">Te mostraremos las herramientas de interacci\u00f3n y c\u00f3mo las utilizan los operadores.<\/p>\n                                                    <div class=\"call-to-action-block__actions\">\n                                                    <a class=\"btn\" href=\"https:\/\/www.masabi.com\/es\/contacto\/\" target=\"_self\">Habla con un experto<\/a>\n                                                                    <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":0,"parent":15678,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15682","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pasajero Compromiso - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/es\/use-cases\/pasajero-compromiso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasajero Compromiso - Masabi\" \/>\n<meta property=\"og:url\" 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