{"id":10968,"date":"2022-09-23T00:00:25","date_gmt":"2022-09-22T23:00:25","guid":{"rendered":"http:\/\/localhost:10009\/?post_type=post&#038;p=10968"},"modified":"2026-08-07T07:26:02","modified_gmt":"2026-08-07T06:26:02","slug":"passenger-transports-app-rating-analysis-the-lesson-is-simple","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/es\/news\/passenger-transports-app-rating-analysis-the-lesson-is-simple\/","title":{"rendered":"Passenger Transport&#8217;s app rating analysis &#8211; the lesson is simple"},"content":{"rendered":"<div class=\"block-\">After 3 pandemic-filled years, Passenger Transport magazine has revisited its review of UK public transport apps, following its inaugural 2019 report &#8211; and it&#8217;s clear Passenger has played a major role in raising the bar for UK bus mobile apps.<\/p>\n<p>The original analysis was undertaken in response to Transport Focus\u2019 research earlier that year, into what young people want when it comes to public transport. The updated report reveals that there has been a major improvement in public transport apps.<\/p>\n<p>The analysis highlights an enormous increase in the number of four-star apps and a decline in the number of three, two and one-star ratings. One of the big stories for Passenger is the impact of its work with Go-Ahead Group on the app ratings of its operating companies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12996 size-large\" src=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-1.png\" alt=\"Ratings for public transport apps in 2019 and 2022 - Analysis by Passenger Transport\" width=\"1024\" height=\"755\" srcset=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-1.png 1606w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-1-300x221.png 300w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-1-1024x755.png 1024w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-1-768x566.png 768w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-1-1536x1132.png 1536w, https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-22-1-1568x1156.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Managing Editor Robert Jack writes: \u201cMuch of this improvement can be attributed to the UK bus and coach sector where an impressive 92% of apps have a four-star rating compared with to 60% in 2019. Go-Ahead Group\u2019s relationship with website and app developer Passenger is largely responsible for this increase.<\/p>\n<p>\u00abWith its devolved structure, Go-Ahead\u2019s operating companies each have their own app, but in 2019 they were poorly rated &#8211; highly rated operations like Oxford Bus Company and Brighton &amp; Hove had apps with a one-star rating. Last year Bournemouth-based Passenger helped Go-Ahead launch 17 apps in the space of just 5 weeks and they all now have four-star ratings. The lesson is simple &#8211; if your app isn\u2019t performing find someone who can turn it around!\u201d<\/p>\n<p>Passenger\u2019s Director of Product &amp; Design, Greg Hepworth, comments: \u201cIt\u2019s clear that as an industry, we&#8217;ve moved beyond the early days of mobile ticketing and into a more complete experience for bus users. A consistently better experience of using the bus anywhere is good news for all operators, as we rise and fall together. It\u2019s exciting that Passenger has played such a significant role in raising the bar\u201d.<\/p>\n<p>If app ratings are an indication of customer engagement and ultimately their loyalty to the bus and its operating company, then Rob Jack\u2019s report should be viewed as very a real signal that the industry is Building Back Better.<\/p>\n<p>Read the online article in <a href=\"https:\/\/www.passengertransport.co.uk\/2022\/09\/major-improvement-in-public-transport-apps\/\">edition 273: September 23, 2022<\/a> or <a href=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/PT2022-apps.pdf\">download a full copy of printed <\/a><a href=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/PT2022-apps.pdf\">report<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After 3 pandemic-filled years, Passenger Transport magazine has revisited its review of UK public transport apps, following its inaugural 2019 report &#8211; and it&#8217;s clear Passenger has played a major role in raising the bar for UK bus mobile apps. The original analysis was undertaken in response to Transport Focus\u2019 research earlier that year, into [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12995,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[58,67],"class_list":["post-10968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-mobile-apps","tag-passenger-cloud","blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Passenger Transport&#039;s app rating analysis - the lesson is simple - Masabi<\/title>\n<meta name=\"description\" content=\"After 3 pandemic-filled years, Passenger Transport magazine has revisited its review of UK public transport apps, following its inaugural 2019 report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/es\/news\/passenger-transports-app-rating-analysis-the-lesson-is-simple\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passenger Transport&#039;s app rating analysis - the lesson is simple - Masabi\" \/>\n<meta property=\"og:description\" content=\"After 3 pandemic-filled years, Passenger Transport magazine has revisited its review of UK public transport apps, following its inaugural 2019 report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masabi.com\/es\/news\/passenger-transports-app-rating-analysis-the-lesson-is-simple\/\" \/>\n<meta property=\"og:site_name\" content=\"Masabi\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-22T23:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T06:26:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2022\/09\/phone-apps-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2059\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TomQuay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"TomQuay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/passenger-transports-app-rating-analysis-the-lesson-is-simple\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/passenger-transports-app-rating-analysis-the-lesson-is-simple\\\/\"},\"author\":{\"name\":\"TomQuay\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#\\\/schema\\\/person\\\/7f9321d16421f5dd31179aec75bd022d\"},\"headline\":\"Passenger Transport&#8217;s app rating analysis &#8211; 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