{"id":12102,"date":"2009-10-22T14:19:11","date_gmt":"2009-10-22T14:19:11","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/nfc-roundup-2009\/"},"modified":"2014-11-25T15:22:16","modified_gmt":"2014-11-25T15:22:16","slug":"nfc-roundup-2009","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/","title":{"rendered":"NFC Roundup &#8211; 2009"},"content":{"rendered":"<div class=\"block-\">After many trials, NFC has been on the cusp of launching in Europe for some time now.\u00a0 It is regularly brought up in conjunction with mobile ticketing, which has been one of the key use cases always quoted for the Felica NFC system available in Japan for some years now.<\/p>\n<p>The potential is huge, and at Masabi we greatly look forward to the day we can start using it for transport ticketing &#8211; but where do we stand, in late October 2009?<\/p>\n<h2>UK Operator Support<\/h2>\n<p>O2 last did an NFC trial in 2008, and <a href=\"https:\/\/masabi.com\/2008\/10\/15\/nfc-one-day-itll-be-great\/\">almost exactly a year ago<\/a> they stated at a Mobile Monday NFC event that it had gone so well they were looking to run another trial at some point in the future.\u00a0 We haven&#8217;t had that trial yet.<\/p>\n<p>A mobile phone feature requires operator subsidy to gain traction, because no manufacturer will foot the bill for the electronics on their own. Therefore, the number of\u00a0 NFC-enabled handsets currently available from each UK operator tells us a lot about where NFC lies along the feature adoption curve:<\/p>\n<ul>\n<li>O2 &#8211; 0<\/li>\n<li>Vodafone &#8211; 0<\/li>\n<li>Orange &#8211; 0<\/li>\n<li>T-Mobile &#8211; 0<\/li>\n<li>Three &#8211; 0<\/li>\n<\/ul>\n<p>Carphone Warehouse, the UK&#8217;s biggest indepedent high street retailer, also currently sell no NFC-enabled handsets.<\/p>\n<h2>NFC-Capable Handsets<\/h2>\n<p>GSM handsets with NFC launched by handset manufacturers:<\/p>\n<ul>\n<li>Nokia &#8211; <a href=\"https:\/\/www.forum.nokia.com\/devices\/matrix_nfc_1.html\">3 commercially available, first in 2007<\/a><\/li>\n<li>Samsung &#8211; <a href=\"https:\/\/mobilementalism.com\/2006\/02\/11\/samsung-and-philips-to-show-off-protoype-nfc-phone-at-3gsm\/\">1 named prototype<\/a> in 2006, others <a href=\"https:\/\/www.nearfieldcommunicationsworld.com\/2008\/11\/19\/3235\/gsma-calls-for-mass-market-nfc-handsets-by-mid-2009\/\">hinted at<\/a><\/li>\n<li>LG &#8211; <a href=\"https:\/\/www.contactlessnews.com\/2008\/11\/04\/lg-electronics-demonstrates-new-nfc-phone-at-cartes\">1 prototype<\/a><\/li>\n<li>Sony-Ericsson &#8211; 0<\/li>\n<li>Apple &#8211; 0<\/li>\n<li>RIM &#8211; 0<\/li>\n<li>Motorola &#8211; 0<\/li>\n<\/ul>\n<h2>NFC Predictions<\/h2>\n<p>Which year will NFC take off?<\/p>\n<ul>\n<li><em>\u00abNFC use will start to accelerate &lt;in 2008&gt;\u00bb<\/em> &#8211; predictions for 2008 (<a href=\"https:\/\/blogs.forum.nokia.com\/blog\/paul-coultons-forum-nokia-blog\/2008\/01\/02\/looking-backwards-and-forwards\">Nokia blog, Jan 2008)<\/a><\/li>\n<li><em>\u00abIn the US, expect 2008 to be the year that NFC breaks out\u00bb<\/em> (<a href=\"https:\/\/www.nfcnews.com\/2007\/12\/07\/three-challenges-to-unlocking-an-nfc-world\">NFCNews, Dec 2007<\/a>)<\/li>\n<li><em>\u00ab2007 will be critical for NFC technology\u00bb<\/em> (<a href=\"https:\/\/www.abiresearch.com\/abiprdisplay.jsp?pressid=838\">ABI Research, Apr 2007<\/a>)<\/li>\n<li><em>\u00abThe momentum behind NFC is growing rapidly.\u00bb<\/em> (<a href=\"https:\/\/www.nfc-forum.org\/news\/pr\/view?item_key=37902d958ef3c219ba184f30a1d4b9384d2b5f60\">NFC Forum, Feb 2007<\/a>)<\/li>\n<\/ul>\n<p>How big will the market be?<\/p>\n<ul>\n<li><em>\u00abby 2012, some 292 million handsets \u2014 just over 20 percent of the global mobile handset market \u2014 will ship with built in NFC\u00bb<\/em> (<a href=\"https:\/\/www.abiresearch.com\/abiprdisplay.jsp?pressid=838\">ABI Research, Apr 2007<\/a>)<\/li>\n<li><em>\u00ab<\/em><span id=\"_ctl8_LBLSum\"><em>Mobile phone based contactless payments will facilitate over $36 billion of worldwide consumer spending by 2011.\u00bb<\/em> (<a href=\"https:\/\/www.strategyanalytics.com\/default.aspx?mod=ReportAbstractViewer&amp;a0=3091\">Strategy Analytics, Oct 2006<\/a>)<\/span><\/li>\n<\/ul>\n<p>It&#8217;s easy to be cynical about 20% of handsets having NFC in 2012, as we start to roll into 2010 without any NFC handsets on sale &#8211; but once NFC handsets start shipping, how quickly could they be adopted?<\/p>\n<h2>Phone Feature Adoption Curve<\/h2>\n<p>In 2000 Sharp launched the world&#8217;s first camera phone, which was a bit of a novelty.\u00a0 By the end of 2003, 25-35% of handsets had some sort of camera on them.\u00a0 By 2007, <a href=\"https:\/\/www.cellular-news.com\/story\/23224.php\">M:Metrics <\/a>stated that 75% of UK handsets and 51% of US handsets had cameras &#8211; 7 years after the first launch.<\/p>\n<p>Arguably, cameras are a more obvious feature for a mobile handset than NFC.<\/p>\n<p>The first handset commercially available outside Japan with integrated NFC was the Nokia 6131NFC, launched in 2007.\u00a0 At the end of 2009 we still have no operator subsidised NFC handsets, which suggests there is little chance of matching the camera adoption rate, with 25-35% at the end of next year.<\/p>\n<p>From this quick comparison, we can assume that we are either still sitting <em>before <\/em>the start of the NFC adoption curve, or the NFC adoption curve is very much flatter than that of phone\u00a0 cameras &#8211; more like mobile TV, say.<\/p>\n<h2>Conclusion<\/h2>\n<p>When it comes, NFC has some great potential in niche markets like mobile ticketing.\u00a0 At Masabi, we&#8217;re greatly looking forward to it.\u00a0 But right now, as a company principally interested in mass-market technology, we&#8217;re not holding our breaths.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>After many trials, NFC has been on the cusp of launching in Europe for some time now.  It is regularly brought up in conjunction with mobile ticketing, which has been one of the key use cases always quoted for the Felica NFC system available in Japan for some years now.<\/p>\n<p>The potential is huge &#8211; but where do we stand, in late October 2009?<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12102","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFC Roundup - 2009 - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFC Roundup - 2009 - Masabi\" \/>\n<meta property=\"og:description\" content=\"After many trials, NFC has been on the cusp of launching in Europe for some time now. It is regularly brought up in conjunction with mobile ticketing, which has been one of the key use cases always quoted for the Felica NFC system available in Japan for some years now. The potential is huge - but where do we stand, in late October 2009?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/\" \/>\n<meta property=\"og:site_name\" content=\"Masabi\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-22T14:19:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-25T15:22:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/Masabi-Social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Godber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Godber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/\"},\"author\":{\"name\":\"Tom Godber\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#\\\/schema\\\/person\\\/03ddc0b4368069eb9e5a9e9d9d17e97c\"},\"headline\":\"NFC Roundup &#8211; 2009\",\"datePublished\":\"2009-10-22T14:19:11+00:00\",\"dateModified\":\"2014-11-25T15:22:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/\"},\"wordCount\":578,\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/\",\"name\":\"NFC Roundup - 2009 - Masabi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#website\"},\"datePublished\":\"2009-10-22T14:19:11+00:00\",\"dateModified\":\"2014-11-25T15:22:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#\\\/schema\\\/person\\\/03ddc0b4368069eb9e5a9e9d9d17e97c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/nfc-roundup-2009\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFC Roundup &#8211; 2009\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/\",\"name\":\"Masabi\",\"description\":\"Making shared transport the first choice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#\\\/schema\\\/person\\\/03ddc0b4368069eb9e5a9e9d9d17e97c\",\"name\":\"Tom Godber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4db29d09205fdf139cd15ed5d9b41dff69022faa7d603eed888ea6d0bfc8fe81?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4db29d09205fdf139cd15ed5d9b41dff69022faa7d603eed888ea6d0bfc8fe81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4db29d09205fdf139cd15ed5d9b41dff69022faa7d603eed888ea6d0bfc8fe81?s=96&d=mm&r=g\",\"caption\":\"Tom Godber\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFC Roundup - 2009 - Masabi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/","og_locale":"es_ES","og_type":"article","og_title":"NFC Roundup - 2009 - Masabi","og_description":"After many trials, NFC has been on the cusp of launching in Europe for some time now. It is regularly brought up in conjunction with mobile ticketing, which has been one of the key use cases always quoted for the Felica NFC system available in Japan for some years now. The potential is huge - but where do we stand, in late October 2009?","og_url":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/","og_site_name":"Masabi","article_published_time":"2009-10-22T14:19:11+00:00","article_modified_time":"2014-11-25T15:22:16+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/Masabi-Social.png","type":"image\/png"}],"author":"Tom Godber","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tom Godber","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/#article","isPartOf":{"@id":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/"},"author":{"name":"Tom Godber","@id":"https:\/\/www.masabi.com\/es\/#\/schema\/person\/03ddc0b4368069eb9e5a9e9d9d17e97c"},"headline":"NFC Roundup &#8211; 2009","datePublished":"2009-10-22T14:19:11+00:00","dateModified":"2014-11-25T15:22:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/"},"wordCount":578,"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/","url":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/","name":"NFC Roundup - 2009 - Masabi","isPartOf":{"@id":"https:\/\/www.masabi.com\/es\/#website"},"datePublished":"2009-10-22T14:19:11+00:00","dateModified":"2014-11-25T15:22:16+00:00","author":{"@id":"https:\/\/www.masabi.com\/es\/#\/schema\/person\/03ddc0b4368069eb9e5a9e9d9d17e97c"},"breadcrumb":{"@id":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.masabi.com\/es\/news\/nfc-roundup-2009\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.masabi.com\/es\/"},{"@type":"ListItem","position":2,"name":"NFC Roundup &#8211; 2009"}]},{"@type":"WebSite","@id":"https:\/\/www.masabi.com\/es\/#website","url":"https:\/\/www.masabi.com\/es\/","name":"Masabi","description":"Making shared transport the first choice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.masabi.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.masabi.com\/es\/#\/schema\/person\/03ddc0b4368069eb9e5a9e9d9d17e97c","name":"Tom Godber","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/4db29d09205fdf139cd15ed5d9b41dff69022faa7d603eed888ea6d0bfc8fe81?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4db29d09205fdf139cd15ed5d9b41dff69022faa7d603eed888ea6d0bfc8fe81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4db29d09205fdf139cd15ed5d9b41dff69022faa7d603eed888ea6d0bfc8fe81?s=96&d=mm&r=g","caption":"Tom Godber"}}]}},"_links":{"self":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/posts\/12102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/comments?post=12102"}],"version-history":[{"count":0,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/posts\/12102\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/media?parent=12102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/categories?post=12102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/tags?post=12102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}