{"id":12348,"date":"2018-11-13T14:46:12","date_gmt":"2018-11-13T14:46:12","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/"},"modified":"2018-11-13T14:46:12","modified_gmt":"2018-11-13T14:46:12","slug":"bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/","title":{"rendered":"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City"},"content":{"rendered":"<div class=\"block-\">\n<p style=\"text-align: center;\"><em>Masabi Adds Contactless Capabilities to Justride Platform, Bringing SaaS Account-based cEMV Ticketing to Cities of Any Size<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Smart City World Expo, Barcelona &amp; Bilbao \u2013 November 13th 2018\u00a0\u2013<\/strong> Masabi, the company bringing Software-as-a-Service (Saas) ticketing and payments to public transport, today announced that it has added new contactless EMV ticketing capabilities to its Justride fare collection platform. Passengers will simply be able to tap their contactless bank cards to travel, removing the hassle of having to purchase a ticket or carry cash.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">The city of Bilbao will be the launch operator initially piloting on its urban bus service, <a href=\"https:\/\/www.bilbao.eus\/cs\/Satellite\/bilbobus\/es\/inicio\">Bilbobus<\/a> and working in conjunction with Masabi\u2019s Spanish partner\u00a0<a href=\"https:\/\/www.gerteksa.com\/\">Gertek<\/a>. This new component of Masabi\u2019s Justride Platform makes using contactless payment cards to tap to travel available to authorities and operators of all sizes around the globe. Due to Masabi\u2019s SaaS approach to fare collection this can be enabled efficiently with the cloud-based system reducing the cost of running and maintaining expensive IT infrastructure. The system can also be configured to meet customers specific fare and policy requirements, including rules such as entitlements, fare capping and best fare finding.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">The new system includes an account-based back office with a dedicated management suite enabling Bilbobus staff to perform a variety of customer service and administrative tasks. The Bilbao deployment will use contactless EMV validation devices across busses used in the pilot, providing Bilbobus with rich data insights as well as helping reduce dwell times, improving journey times for all.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">The\u00a0<a href=\"http:\/\/localhost:10003\/justride-mobile-ticketing\/\">Justride<\/a>\u00a0platform is already in use with over 40 transport authorities and operators around the globe including in major cities such as New York, London, Las Vegas, Los Angeles, Boston, Sydney and for Lurraldebus in Spain.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">\u201cMasabi is bringing SaaS account-based contactless EMV ticketing to cities and transport authorities of all sizes around the globe. This will revolutionize the passenger experience, allowing them to simply tap their contactless bank card to travel,\u201d said\u00a0Brian Zanghi, CEO of Masabi. \u201cWe are very excited to bring this new service to passengers in Bilbao and to offer it to other customers of our Justride platform.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAs a city we are focused on promoting new forms of mobility, as well as deploying innovative technology to improve the passenger experience on our existing network,\u201d said\u00a0Alfonso Gil, Councillor of the area of mobility and sustainability of Bilbao. \u201cWe are excited to be the world\u2019s first city to deploy this innovative Masabi solution and look forward to the response from our passengers.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe are seeing a revolution in how passengers interact with urban transportation, and ticketing is very much at the forefront of this movement,\u201d said\u00a0Iker Iturbe CEO of Gertek. \u201cWorking in conjunction with our partner Masabi, we are delighted to be bringing this cutting-edge system to the city of Bilbao, making paying to use public transport as quick and simple as tapping a card.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Sapan Shah, vice president, Enterprise Partnerships, Mastercard: \u201cAs the world becomes increasingly urban, residents and visitors expect their commute to be as easy and simple as possible. Having worked with Masabi to bring Mastercard Transit Solutions to many cities across the globe, we are excited to see a next generation of mobility services taking shape.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Masabi<\/strong><\/p>\n<p>Masabi provides Software-as-a-Service (SaaS) ticketing and payments to public transport agencies of all sizes around the globe. Whether looking for a mobile ticketing system, want to enable Mobility as a Service (MaaS), or require an account-based full fare collection solution using a contactless bank card, mobile device or smartcard, Justride is the platform for you.<\/p>\n<p>&nbsp;<\/p>\n<p>Justride, unifies account-based and pre-pay ticketing into a single configurable solution. Its SaaS architecture, \u2018Mobile First\u2018 approach and Bring Your Own Ticket (BYOT) philosophy, allows transit providers to deliver innovation quickly, delighting passengers and reducing costs, while increasing efficiency and data insights.<\/p>\n<p>&nbsp;<\/p>\n<p>Masabi is the category creator for transit mobile ticketing and with over 40 clients across 4 continents the Justride mobility platform is the most widely deployed end-to-end mobile and account-based ticketing solution in operation, serving the largest agency in the USA to the smallest bus operator. It has offices in New York, London and Cluj and investors include Mastercard and Keolis.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Gertek<\/strong><\/p>\n<p>Gertek is an integrating company in solutions that allow progress in the digital transformation of mobility. Based on the experience gained in the management of urban mobility services, tools and products have been integrated to improve the mobility of people and materials.<\/p>\n<p>&nbsp;<\/p>\n<p>Gertek brings new ways of solving problems, experience and cutting-edge tools to improve the use experience of our customers. Gertek has in its area development and implementation of mobility solutions with a team of more than 70 highly qualified professionals<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Masabi Adds Contactless Capabilities to Justride Platform, Bringing SaaS Account-based cEMV Ticketing to Cities of Any Size &nbsp; Smart City World Expo, Barcelona &amp; Bilbao \u2013 November 13th 2018\u00a0\u2013 Masabi, the company bringing Software-as-a-Service (Saas) ticketing and payments to public transport, today announced that it has added new contactless EMV ticketing capabilities to its Justride [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":13251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City - Masabi\" \/>\n<meta property=\"og:description\" content=\"Masabi Adds Contactless Capabilities to Justride Platform, Bringing SaaS Account-based cEMV Ticketing to Cities of Any Size &nbsp; Smart City World Expo, Barcelona &amp; Bilbao \u2013 November 13th 2018\u00a0\u2013 Masabi, the company bringing Software-as-a-Service (Saas) ticketing and payments to public transport, today announced that it has added new contactless EMV ticketing capabilities to its Justride [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/\" \/>\n<meta property=\"og:site_name\" content=\"Masabi\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T14:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2018\/11\/bilbobus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1782\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Gooch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gooch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/\"},\"author\":{\"name\":\"James Gooch\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"headline\":\"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City\",\"datePublished\":\"2018-11-13T14:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/\"},\"wordCount\":808,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/bilbobus.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/\",\"name\":\"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City - Masabi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/bilbobus.jpg\",\"datePublished\":\"2018-11-13T14:46:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/bilbobus.jpg\",\"contentUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/bilbobus.jpg\",\"width\":1782,\"height\":1140},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/news\\\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/\",\"name\":\"Masabi\",\"description\":\"Making shared transport the first choice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/es\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\",\"name\":\"James Gooch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"caption\":\"James Gooch\"},\"description\":\"An accomplished marketing leader, James Gooch serves as the Head of Marketing at Masabi, a global technology company specializing in innovative ticketing and payment systems for public transit. Masabi is the category creator and leader for public transit mobile ticketing and Fare Payments-as-a-Service - a better way of delivering ticketing systems for cities of all sizes, helping them reduce costs, risk and enable constant innovation.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City - Masabi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/","og_locale":"es_ES","og_type":"article","og_title":"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City - Masabi","og_description":"Masabi Adds Contactless Capabilities to Justride Platform, Bringing SaaS Account-based cEMV Ticketing to Cities of Any Size &nbsp; Smart City World Expo, Barcelona &amp; Bilbao \u2013 November 13th 2018\u00a0\u2013 Masabi, the company bringing Software-as-a-Service (Saas) ticketing and payments to public transport, today announced that it has added new contactless EMV ticketing capabilities to its Justride [&hellip;]","og_url":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/","og_site_name":"Masabi","article_published_time":"2018-11-13T14:46:12+00:00","og_image":[{"width":1782,"height":1140,"url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2018\/11\/bilbobus.jpg","type":"image\/jpeg"}],"author":"James Gooch","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"James Gooch","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/#article","isPartOf":{"@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/"},"author":{"name":"James Gooch","@id":"https:\/\/www.masabi.com\/es\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf"},"headline":"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City","datePublished":"2018-11-13T14:46:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/"},"wordCount":808,"commentCount":0,"image":{"@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/#primaryimage"},"thumbnailUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2018\/11\/bilbobus.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/","url":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/","name":"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City - Masabi","isPartOf":{"@id":"https:\/\/www.masabi.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/#primaryimage"},"image":{"@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/#primaryimage"},"thumbnailUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2018\/11\/bilbobus.jpg","datePublished":"2018-11-13T14:46:12+00:00","author":{"@id":"https:\/\/www.masabi.com\/es\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf"},"breadcrumb":{"@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/#primaryimage","url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2018\/11\/bilbobus.jpg","contentUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2018\/11\/bilbobus.jpg","width":1782,"height":1140},{"@type":"BreadcrumbList","@id":"https:\/\/www.masabi.com\/es\/news\/bilbao-selects-masabi-for-emv-contactless-ticketing-system-allowing-passengers-to-simply-tap-payment-cards-for-travel-within-the-city\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.masabi.com\/es\/"},{"@type":"ListItem","position":2,"name":"Bilbao Selects Masabi for EMV Contactless Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City"}]},{"@type":"WebSite","@id":"https:\/\/www.masabi.com\/es\/#website","url":"https:\/\/www.masabi.com\/es\/","name":"Masabi","description":"Making shared transport the first choice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.masabi.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.masabi.com\/es\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf","name":"James Gooch","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","caption":"James Gooch"},"description":"An accomplished marketing leader, James Gooch serves as the Head of Marketing at Masabi, a global technology company specializing in innovative ticketing and payment systems for public transit. Masabi is the category creator and leader for public transit mobile ticketing and Fare Payments-as-a-Service - a better way of delivering ticketing systems for cities of all sizes, helping them reduce costs, risk and enable constant innovation."}]}},"_links":{"self":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/posts\/12348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/comments?post=12348"}],"version-history":[{"count":0,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/posts\/12348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/media\/13251"}],"wp:attachment":[{"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/media?parent=12348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/categories?post=12348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masabi.com\/es\/wp-json\/wp\/v2\/tags?post=12348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}