{"id":12420,"date":"2021-04-13T13:47:46","date_gmt":"2021-04-13T13:47:46","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/greater-dayton-regional-transit-authority-masabi-and-transit-app-expand-account-based-ticketing-to-all-riders-with-smartcard-and-retail-network-launch\/"},"modified":"2026-08-07T07:26:06","modified_gmt":"2026-08-07T06:26:06","slug":"greater-dayton-regional-transit-authority-masabi-and-transit-app-expand-account-based-ticketing-to-all-riders-with-smartcard-and-retail-network-launch","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/es\/news\/greater-dayton-regional-transit-authority-masabi-and-transit-app-expand-account-based-ticketing-to-all-riders-with-smartcard-and-retail-network-launch\/","title":{"rendered":"Greater Dayton Regional Transit Authority, Masabi and Transit app Expand Account-Based Ticketing to All Riders with Smartcard and Retail Network Launch"},"content":{"rendered":"<div class=\"block-\">\n<p style=\"text-align: center;\"><em>New System Ensures Cash Riders get Access to Contactless Payment Options and are Charged the Best Possible Price for Journeys with Account-Based Ticketing and Fare Capping<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dayton, OH &amp; New York, NY April 14 2020 <\/strong><a href=\"http:\/\/localhost:10003\/\">Masabi<\/a>, the company bringing Fare Payments as-a-Service to public transit, the <a href=\"https:\/\/www.i-riderta.org\/\">Greater Dayton Regional Transit Authority (RTA)<\/a> and the <a href=\"https:\/\/transitapp.com\/\">Transit app<\/a> today announced that riders on their network are now able to purchase reusable smartcards giving them the ability to simply tap and ride without needing to buy a ticket or select a fare before traveling. The new Account-Based Ticketing system, which is powered by Masabi\u2019s Justride platform and available through Transit, RTA\u2019s official app, uses fare capping technology to ensure all riders are charged the best possible price for their journey.<\/p>\n<p>&nbsp;<\/p>\n<p>RTA riders can now purchase smartcards from newly installed Ticket Vending Machines (TVMs) and add funds to their account using cash or credit and debit cards. They can also visit any retail outlet signed up to InComm Payments\u2019 VanillaDirect cash-in payment platform. To preload cash onto their Tapp Pay account, retailers scan a barcode on riders\u2019 Tapp Pay card or Tapp Pay in the <em>Transit app<\/em>. This is of particular benefit to cash riders, and those who choose not to use credit or debit cards to top up their smartcard or account.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/localhost:10003\/wp-content\/uploads\/2021\/04\/dayton-2-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13334 aligncenter\" src=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/dayton-2-scaled-1.jpeg\" alt=\"\" width=\"273\" height=\"364\" srcset=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/dayton-2-scaled-1.jpeg 1920w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/dayton-2-scaled-1-225x300.jpeg 225w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/dayton-2-scaled-1-768x1024.jpeg 768w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/dayton-2-scaled-1-1152x1536.jpeg 1152w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/dayton-2-scaled-1-1536x2048.jpeg 1536w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/dayton-2-scaled-1-1568x2091.jpeg 1568w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This latest development follows the successful launch earlier in the year of <a href=\"http:\/\/localhost:10003\/account-based-ticketing\/\">Account-Based Ticketing<\/a> on Tapp Pay mobile through the Transit app, RTA\u2019s official \u201cMobility-as-a-Service\u201d app for trip planning, real-time bus tracking and fare payment<\/p>\n<p>&nbsp;<\/p>\n<p>The validation of tickets is carried out using Masabi\u2019s Justride Validator units (JRVs), which have been installed onboard RTA\u2019s bus fleet. Designed from the ground up by Masabi, the JRVs possess the necessary capabilities to meet the demands of Account-Based Ticketing at a price point that makes next-generation ticketing accessible to transit agencies around the globe.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/localhost:10003\/wp-content\/uploads\/2021\/04\/Tapp-Pay1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13335 aligncenter\" src=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/Tapp-Pay1.jpg\" alt=\"\" width=\"267\" height=\"356\" srcset=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/Tapp-Pay1.jpg 1500w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/Tapp-Pay1-225x300.jpg 225w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/Tapp-Pay1-768x1024.jpg 768w, https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/04\/Tapp-Pay1-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cTraditional transit fare systems have created a situation where customers who are least able to afford the upfront costs of a monthly pass end up paying more, but also end up traveling less by the end of the month. This development is the last piece of the puzzle of our work with Masabi, bringing fare equity to our customers with this technology, and offering them a convenient and contactless method of riding our services.\u201d said<strong> Brandon Policicchio, RTA\u2019s Chief Customer &amp; Business Development Officer<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe pandemic has accelerated agency adoption of new fare payments technologies, in particular contactless \u2013 which offers huge benefits to agencies and riders alike. However, transit agencies must also maintain accessibility to all riders, regardless of whether they own a smart device or prefer to pay with cash,\u201d said <strong>Brian Zanghi, CEO of Masabi<\/strong>. \u201cThis development brings access to the best possible fare and contactless convenience to all riders of Greater Dayton RTA and we\u2019d like to thank the agency and our partners in helping make it a reality.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cSmartphones aren\u2019t just for Silicon Valley early adopters. These days, they are indispensable to daily life, including getting around,\u201d said <strong>David Block-Schachter, Transit\u2019s Chief Business Officer<\/strong>. \u201cGiving RTA riders the ability to load cash value right into their phone brings the equity-boosting benefits of fare capping to all riders. RTA has come through time after time with innovations for its riders, and I have no doubt many agencies will be looking to RTA\u2019s example moving forward.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe\u2019re excited that our solution will improve the rider experience when loading and reloading funds to their accounts, especially for being inclusive of the cash-preferred rider,\u201d said <strong>Michael Herold, Vice President of Business Development for Tolling and Transit at InComm Payments<\/strong>. \u201cThis is also convenient, as riders will also have the option to load funds in the retailers they already shop.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/localhost:10003\/fare-payments-as-a-service\/\">Fare Payments-as-a-Service<\/a> delivers agencies the latest fare payment innovations quickly by using a multi-tenant platform, like Masabi\u2019s <a href=\"http:\/\/localhost:10003\/justride-mobile-ticketing\/\">Justride<\/a>, which is constantly updating and adding new features. This not only improves the journey experience for passengers, but helps agencies keep up with the pace of technology change. It also reduces the total cost of fare collection as costs are shared between all users.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/localhost:10003\/justride-mobile-ticketing\/\">The Justride platform<\/a> provides comprehensive Account-Based Ticketing (ABT) functionality and enables Mobility-as-a-Service (MaaS) through partnerships with leading mobility providers. The platform supports all rider groups and enables cash to be turned into stored value passengers can use to travel without the need for expensive hardware.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Masabi<\/strong><\/p>\n<p>Masabi is bringing Fare Payments-as-a-Service \u2014 a better way of delivering fare payments \u2014 to public transit agencies and authorities of all sizes around the globe. This enables the delivery of the latest fare payment innovations quickly, using a platform which is constantly updating and adding new features. Not only does this improve the journey experience for passengers, but it helps agencies keep up with the pace of technology change, while reducing the total cost of fare collection. Justride, named Ticketing Technology of the Year 2019 and 2020, is used by more than 100 public transit agencies and operators of all sizes across 10 countries. Masabi has offices in New York, Denver, London, and Cluj, and investors include Mastercard, Shell, and Keolis. For more information, visit\u00a0<a href=\"http:\/\/localhost:10003\">www.masabi.com<\/a><a href=\"http:\/\/localhost:10003\/\">.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Transit<\/strong><\/p>\n<p>Transit solves the urban commute in more than 200 cities worldwide. Users can easily navigate public transit with accurate real-time predictions, simple trip planning, step-by-step navigation and quick, easy payments. The app also integrates additional transport modes \u2014 bikesharing, scooters, carsharing and ridehail \u2014 so users can mix-and-match their options with public transit to determine the best way to get from A to B. The company is based in Montr\u00e9al, QC. Learn more by visiting <a href=\"https:\/\/www.transitapp.com\" target=\"_blank\" rel=\"noopener\">www.transitapp.com.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New System Ensures Cash Riders get Access to Contactless Payment Options and are Charged the Best Possible Price for Journeys with Account-Based Ticketing and Fare Capping &nbsp; Dayton, OH &amp; New York, NY April 14 2020 Masabi, the company bringing Fare Payments as-a-Service to public transit, the Greater Dayton Regional Transit Authority (RTA) and the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":13337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greater Dayton Regional Transit Authority, Masabi and Transit app Expand Account-Based Ticketing to All Riders with Smartcard and Retail Network Launch - 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