{"id":14724,"date":"2019-09-19T14:20:15","date_gmt":"2019-09-19T14:20:15","guid":{"rendered":"https:\/\/www.masabi.com\/2019\/09\/19\/au-colorado-bustang-vend-66-des-titres-de-transport-pour-le-bus-via-son-app-justride-bustang-copy\/"},"modified":"2019-09-19T14:25:12","modified_gmt":"2019-09-19T14:25:12","slug":"bustang-colorado-justride-masabi","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/es\/2019\/09\/19\/bustang-colorado-justride-masabi\/","title":{"rendered":"Bustang, en Colorado, vende el 66 % de todos los billetes de autob\u00fas a trav\u00e9s de la aplicaci\u00f3n JustRide Bustang"},"content":{"rendered":"<p>Los billetes en el m\u00f3vil son muy populares entre los pasajeros de todo el mundo, y algunos de nuestros organismos procesan <strong>m\u00e1s del 50 % de los billete<\/strong>s a trav\u00e9s de ese canal aunque, en ocasiones, escuchamos una historia sobre la adopci\u00f3n m\u00f3vil que incluso llega a sorprendernos.<\/p>\n<p>&nbsp;<\/p>\n<p>Bustang, que, para quien no lo sepa, es un servicio operado por Ace Express para el Departamento de Transporte de Colorado y ofrece servicios diarios de autob\u00fas entre lugares como Glenwood Springs y Denver o entre Fort Collins y Colorado Springs. Si no ha estado nunca a bordo de sus autobuses, le diremos que son estupendos. Bustang utiliza veh\u00edculos con control clim\u00e1tico equipados con conexi\u00f3n wifi, salidas USB, aseos y, por supuesto, billetes en el m\u00f3vil.<\/p>\n<p>&nbsp;<\/p>\n<p>La aplicaci\u00f3n para m\u00f3vil de Bustang (<strong>JustRide Bustang<\/strong>) se lanz\u00f3 en septiembre de 2017 y, tan solo 10 meses despu\u00e9s, hab\u00eda alcanzado una tasa de adopci\u00f3n del 66 % y dos de cada tres viajeros ya utilizaban el tel\u00e9fono m\u00f3vil para comprar su billete y viajar.<\/p>\n<p>&nbsp;<\/p>\n<p>Justride Bustang es una aplicaci\u00f3n con marca de organismo basada en la plataforma de cobro de billetes <strong>Justride<\/strong> de Masabi. Puesto que es una aplicaci\u00f3n con la marca de un organismo, ayuda a transmitir confianza a los viajeros y es uno de los factores cruciales por los que ha alcanzado unos elevados niveles de adopci\u00f3n. El otro es que los billetes est\u00e1n disponibles sin conexi\u00f3n, lo que hace que se siga pudiendo acceder a ellos incluso sin conexi\u00f3n a Internet.<\/p>\n<p>&nbsp;<\/p>\n<p>La reciente incorporaci\u00f3n de Apple Pay y Masterpass a la aplicaci\u00f3n Justride Bustang mTicketing permitir\u00e1 a los clientes comprar billetes de forma a\u00fan m\u00e1s r\u00e1pida y sencilla, y probablemente aumente la tasa de adopci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00ab<em>Alcanzar una penetraci\u00f3n del 66 % para los billetes en el m\u00f3vil en tan solo diez meses hace de este uno de los despliegues de billetes en el m\u00f3vil de m\u00e1s r\u00e1pido crecimiento del mundo. Esta extraordinaria aceptaci\u00f3n ilustra a la perfecci\u00f3n el apetito de los viajeros por una tecnolog\u00eda que hace que la compra de billetes sea r\u00e1pida y sencilla<\/em>\u00bb, se\u00f1ala <strong>Brian Zanghi, CEO de Masabi<\/strong>. \u00ab<em>En Masabi estamos desplegando Justride en m\u00e1s ciudades y pa\u00edses cada mes, ofreciendo un enorme valor a los pasajeros y organismos de transporte<\/em>\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Para obtener m\u00e1s informaci\u00f3n acerca de la tecnolog\u00eda y oferta de billetes electr\u00f3nicos de Masabi, siga este enlace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los billetes en el m\u00f3vil son muy populares entre los pasajeros de todo el mundo, y algunos de nuestros organismos procesan m\u00e1s del 50 % de los billetes a trav\u00e9s de ese canal aunque, en ocasiones, escuchamos una historia sobre la adopci\u00f3n m\u00f3vil que incluso llega a sorprendernos. &nbsp; Bustang, [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":14723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423],"tags":[889,911,913,915,845,829,823,877],"class_list":["post-14724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spanish","tag-billetes-en-el-movil","tag-billettique-es","tag-billettique-mobile-es","tag-mobile-es","tag-movil","tag-sdk","tag-smartcities-es","tag-telefono-movil-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - 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