{"id":3823,"date":"2019-03-21T11:30:56","date_gmt":"2019-03-21T11:30:56","guid":{"rendered":"https:\/\/www.discoverpassenger.com\/?p=3823"},"modified":"2026-08-07T07:25:59","modified_gmt":"2026-08-07T06:25:59","slug":"transdev-blazefield-passenger-cloud-nine","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/es\/news\/transdev-blazefield-passenger-cloud-nine\/","title":{"rendered":"Transdev Blazefield \u2013 On Passenger Cloud nine"},"content":{"rendered":"
Transdev isn\u2019t just one of the largest public transport operators in Europe; it\u2019s also one of the continent\u2019s most forward-thinking. <\/span><\/p>\n

This is one bus operator that consistently works to put <\/span>people<\/span><\/i> at the heart of its bus innovation strategy. Whether reconceptualising the bus travel experience by altering the physical layout of its vehicles, or launching a new mini-fleet of eco-friendly electric buses with an aim to make Harrogate the first low-emission bus town, Transdev\u2019s innovations are very much focused on making public transport via buses cleaner, more comfortable and genuinely beneficial over the car alternative.<\/span><\/p>\n

But Transdev also thinks about its customers before they\u2019ve even set foot on the bus. Using Passenger\u2019s simplified mobile ticketing and journey planning solutions, Transdev\u2019s northern UK operation, Transdev Blazefield, ensures boarding a vehicle is hassle-free and easy. And with the digital back office admin tool Passenger Cloud working behind the scenes, Transdev\u2019s own experiences with the software are as uncomplicated and effortless as those of the customers it serves.<\/span><\/p>\n

<\/p>\n

Creating buses for the customers of today<\/b><\/p>\n

\u201cWe run 500 buses in the North alone, and we\u2019re very much invested in innovation right across that fleet,\u201d begins Ben Mansfield, Marketing & Communications Manager at Transdev. \u201cWe need to tempt people out of their cars and onto the buses \u2013 we truly believe vehicle innovation is the best way to do that.\u201d<\/span><\/p>\n

A prime example of this is the 36 \u2013 Transdev Blazefield\u2019s inter-urban route between Harrogate and Leeds. The buses on this route illustrate Transdev\u2019s innovations in microcosm \u2013 each being a highly comfortable, spacious vehicle tailored to the needs of customers today.<\/span><\/p>\n

\u201cWe\u2019ve done a lot of research and it all points to the same thing: that customers want the creature comforts of the car or train but on a bus \u2013 and that means things like work and personal space,\u201d says Matt Harrison, Marketing & Communications Assistant at Transdev. <\/span><\/p>\n

\u201cWe\u2019re finding ways to give people more leg room, personal space and the ability to get some work done while they travel. That\u2019s why the 36 has coach-style seating in a two-plus-one arrangement, with plenty of space between the seats and tables at the back. All of our frontline fleet in Harrogate now come with USB and wireless charging points, and free Wi-Fi for customers that want to get online.\u201d <\/span><\/p>\n

<\/p>\n

Going digital: putting customers in control of their journey<\/b><\/p>\n

Better equipping buses for today\u2019s commuters is just a part of the puzzle. If Transdev is to attract people away from the car \u2013 a form of transport that puts the driver in charge of where they\u2019re going and how they get there \u2013 buses must also give people confidence that they\u2019re in control of their journey. That\u2019s why Transdev turned to Passenger\u2019s digital solutions.<\/span><\/p>\n

\u201cPassenger has a great reputation in the industry \u2013 we spoke to other operators working with the team and their feedback was exceptional,\u201d says Mansfield. \u201cBut ultimately it was Passenger\u2019s in-depth knowledge of the industry that won us over.<\/span><\/p>\n

\u201cWe run a very varied, complex coast-to-coast network across North Lancashire, Yorkshire and Greater Manchester. We were confident that Passenger could grasp its size and our ambitious aims for it \u2013 both from an administration and a marketing perspective.\u201d<\/span><\/p>\n

Mobile ticketing and journey planning were the core features that Transdev first implemented across this network. \u201cPreviously, it was very difficult for a customer to find out where they were going, how much it was going to cost or what tickets were available,\u201d remembers Harrison. \u201cNow we have an interactive, integrated journey planning solution that enables our customers plot a course across the Transdev Blazefield network in less than 30 seconds.<\/span><\/p>\n

\u201cWith mobile ticketing being a part of that journey planning process, our customers can easily understand the cost of a journey and buy a ticket. Thus, Passenger removes barriers to bus travel, replacing them instead with more options for customer control.\u201d<\/span><\/p>\n

<\/p>\n

On Passenger Cloud nine<\/b><\/p>\n

Passenger\u2019s back office administration solution, Passenger Cloud, helps to tie these features together for the Transdev team, who are spread out across various northern England offices.<\/span><\/p>\n

\u201cWe have a commercial team in Burnley, a marketing team in Harrogate and a customer service team in Keighley,\u201d says Harrison. \u201cIt\u2019s very dispersed, but thankfully everyone is unified by Passenger Cloud. It\u2019s incredibly easy to use and understand \u2013 literally anyone can use it after an hour\u2019s training or less \u2013 and it keeps us all on the same page when it comes to tickets and customer communication.\u201d<\/span><\/p>\n

The latter functionality has proven particularly beneficial to the Transdev Blazefield team, who use Passenger Cloud to amplify and enhance customer service operations: \u201cThanks to Passenger Cloud, Transdev customers are seeing much faster turnaround to queries on their account,\u201d says Mansfield. \u201cWe can quickly address any issues using the system in a fraction of the time that the customer might expect when communicating on something like Twitter.\u201d<\/span><\/p>\n

This uplift in customer service communications works further up the chain, too: from customer to operator and from operator to the Passenger team itself. Harrison and Mansfield see Passenger\u2019s involvement in the process as pivotal, as Passenger acts as more than just a product, but also as a team of real human beings who remain on call to address any technological issues should they ever arise.<\/span><\/p>\n

\u201cWe see Passenger as an extension of our service desk,\u201d says Harrison. \u201cWe know that if we submit an issue to the support team Passenger\u2019s staff will instantly get back to us with a ticket number and detailed information on the situation. In the past we\u2019ve seen a fix and a new release on the App Store on the same day an issue was reported!<\/p>\n

\u201cWe know Passenger is paying attention and that the team is primed to solve our customer concerns in near real-time. The value of Passenger in that context cannot be overstated.\u201d<\/span><\/p>\n

Bright horizons<\/b><\/p>\n

Passenger has proven a vital component in Transdev\u2019s future-thinking approach to bus transport: the digital equivalent of its physical efforts to make bus travel a frustration-free experience.<\/span><\/p>\n

\u201cPassenger has made things so easy for our customers that they\u2019re more than happy to jump aboard,\u201d says Mansfield. \u201cWe\u2019ve seen a huge uptake in mobile ticketing since we launched the Passenger app \u2013 the numbers have grown exponentially. It\u2019s also sped up boarding, improved people\u2019s perceptions of the bus and, from a revenue protection point of view, it makes things much easier for our drivers.\u201d<\/span><\/p>\n

Big plans are on the horizon for Transdev and Passenger. Transdev will launch a new Passenger-powered website later in 2019, bringing the benefits of journey planning and ticketing to desktop. \u201cWe\u2019re also rolling out the Live Buses feature for our app,\u201d says Harrison. \u201cThat\u2019s a very exciting feature that addresses a need bus patrons have had for decades \u2013 reassurance that their bus is coming, even if they can\u2019t see it yet.<\/span><\/p>\n

\u201cBut what\u2019s really exciting is knowing that all of this will be tied together by Passenger Cloud,\u201d concludes Harrison. \u201cThat vital bit of software ensures management of the Transdev Blazefield network is simple, straightforward and completely headache-free.\u201d<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

When Transdev sought a journey planning and mobile ticketing solution, the company needed a system \u2013 and a team behind it \u2013 that could grasp the intricate needs of its large and complex network across the North of England. <\/p>\n","protected":false},"author":7,"featured_media":12651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[59],"class_list":["post-3823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-customers","product-news"],"acf":[],"yoast_head":"\nTransdev Blazefield \u2013 On Passenger Cloud nine - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/es\/news\/transdev-blazefield-passenger-cloud-nine\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transdev Blazefield \u2013 On Passenger Cloud nine - 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