{"id":3997,"date":"2019-04-04T08:00:02","date_gmt":"2019-04-04T07:00:02","guid":{"rendered":"https:\/\/www.discoverpassenger.com\/?p=3997"},"modified":"2026-08-07T07:25:59","modified_gmt":"2026-08-07T06:25:59","slug":"tourist-information","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/es\/news\/tourist-information\/","title":{"rendered":"Destination first: driving mobile ticket sales with high-quality tourist information"},"content":{"rendered":"
When a bus patron thinks about getting somewhere, they will <\/span>always<\/span><\/i> consider their destination before they put any thought into the logistics of the journey. This is why marketing that promotes the appeal of a destination \u2013 rather than the efficiency of arriving there \u2013 is such a powerful thing.<\/span><\/p>\n

Consider the two-system thinking of Daniel Kahneman, postulated in his book <\/span>Thinking, Fast and Slow.<\/span><\/a> In Kahneman\u2019s approach, the \u201cSystem 1\u201d mode of thought is fast, instinctive and emotional. \u201cSystem 2\u201d is slower, deliberative and logical. Research continually shows that System 1 responses are the key drivers of our purchase decisions.<\/span><\/p>\n

In context, System 1 represents the emotional response customers have towards their destination. System 2 plays out as they contemplate the journey necessary to get there. <\/span><\/p>\n

Promotional strategies that focus solely on System 2 and benefits related to network efficiency have their place, but they don\u2019t always speak to the emotional side of the customer\u2019s decision-making process. Conversely, destination marketing taps into that initial, impulsive reaction; it can compel a customer to buy a ticket before they\u2019ve dedicated a single thought to the logistics of arriving.<\/span><\/p>\n

\"Side
Passenger Kiosk mounted on our trade stand counter<\/figcaption><\/figure>\n

Passenger products \u2013 particularly the <\/span>Passenger Kiosk<\/span><\/a> \u2013 are designed to fold destination marketing and travel information into one streamlined process. Using these tools, marketers can put destination information at the heart of their strategy, then wrap travel details and ticket sales around it. Here\u2019s how.<\/span><\/p>\n

The Passenger Kiosk<\/b><\/p>\n

When visiting a new location, customers \u2013 especially tourists \u2013 often want to know how to spend their time. The Passenger Kiosk is an on-premises information point that readily provides this advice with just a few taps of the screen.<\/span><\/p>\n

The Passenger Kiosk comprises a stand with an iPad enclosure. The iPad runs a version of the Passenger app with a user interface designed to give precedence to local travel information. Attractions, offers and current events are all highly visible and showcased via high-resolution imagery and descriptive text.<\/span><\/p>\n

Once a destination or event has grabbed a customer\u2019s interest (System 1), their next question is naturally \u201chow do I get there?\u201d (System 2). Using the Passenger Kiosk, customers simply click on the \u201cGet Me There\u201d button included in the travel information. This instantly routes them to the destination or event they have selected via the services of the operator in question. <\/span><\/p>\n

Arming customers with this knowledge makes the final step of the process \u2013 the actual purchase of the ticket \u2013 a no-brainer.<\/span><\/p>\n

\"passenger
Bournemouth offers many tourist attractions including award winning beaches<\/figcaption><\/figure>\n

\u201cBournemouth is a big tourist destination, so we put a lot of effort into marketing the events and attractions we have on offer,\u201d says Fiona Harwood, Marketing Sales Manager at Bournemouth\u2019s Yellow Buses. \u201cThe Passenger Kiosk enables us to do this in a big, bold way, putting that emotion-led destination information front and centre in our marketing. This then stands as the first step in the frictionless process that goes on to push practical travel information and ticket sales. The Kiosk seamlessly answers the \u2018what\u2019 and \u2018how\u2019 of customer questions.\u201d<\/span><\/p>\n

For Nottingham City Transport (NCT), one of the key benefits of the Passenger Kiosk is that the information it provides is all easily created and maintained via the Passenger Cloud backend.<\/span><\/p>\n

\"a
Passenger Kiosk demo at a recent event<\/figcaption><\/figure>\n

\u201cThe Passenger team had already built us two great products in the form of the NCT app and website \u2013 the Kiosk enabled us to put that data and infrastructure to use elsewhere,\u201d says Anthony Carver-Smith, Marketing Manager at NCT. \u201cThe Kiosk takes all of the destination information and journey planning processes we have in place and filters them through a very customer-facing, on-premises tool. With the Kiosk, we can give destination marketing much more prominence, while tying it into ticket sales in a very intuitive way.\u201d<\/span><\/p>\n

Interested in learning more about the Passenger Kiosk? <\/span>Please get in touch with the team or follow our newsletter<\/span><\/a>.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Find out why destination marketing is a powerful force when nudging customers towards the purchase of a mobile ticket. <\/p>\n","protected":false},"author":7,"featured_media":12699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-3997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","product-news"],"acf":[],"yoast_head":"\nDestination first: driving mobile ticket sales with high-quality tourist information - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/es\/news\/tourist-information\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination first: driving mobile ticket sales with high-quality tourist information - 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