{"id":10719,"date":"2022-06-16T11:09:40","date_gmt":"2022-06-16T10:09:40","guid":{"rendered":"https:\/\/passenger.wpengine.com\/?post_type=post&p=10719"},"modified":"2022-06-30T10:08:20","modified_gmt":"2022-06-30T09:08:20","slug":"changing-habits-for-clean-air-day","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/changing-habits-for-clean-air-day\/","title":{"rendered":"Changing habits for Clean Air Day"},"content":{"rendered":"
Clean Air Day is the UK\u2019s largest campaign on air pollution. Organised by Global Action Plan<\/a>, it’s a chance to find out more about air pollution and how we can make the air we all breathe healthier for everyone.<\/span><\/p>\n

This year\u2019s Clean Air Day calls for people to ask local decision-makers to make their area easier and safer for travelling more sustainably. But even with these initiatives implemented, how many people will actually change their ways? It all comes down to individual choices and a collective will to change habits. <\/span><\/p>\n

According to a study published in the European Journal of Social Psychology, on average, it takes 66 days before a new behaviour becomes a habit<\/a>. The writer Charles Duhigg states that you cannot extinguish a bad habit, but you can change that habit and still get the same reward from your old habit. The key is redefining what you \u2018must\u2019 do, identifying what your \u2018cue\u2019 is to do the habit and your \u2018reward\u2019 for doing the habit.<\/span><\/p>\n

With Clean Air Day<\/a> marked this year on the 16th of June, Alistair Aitken, Head of Sales at Passenger discusses how changing collective habits is key to driving a more sustainable future.<\/p>\n

\u201cTravelling anywhere regularly is typically a habit many people don\u2019t even think about. Determining whether something is a necessity or not, or simply a habit, can also be more difficult than you think. People may believe something is a necessity because they haven\u2019t considered other options, and don\u2019t recognise the \u2018reward\u2019 for doing something differently. That\u2019s where companies like Passenger come in.<\/span><\/p>\n

\u201cThe key is to promote the \u2018rewards\u2019 for changing a habit \u2013 and help people realise that some things aren\u2019t really a necessity. Our technology centres around the customer experience and making public transport a convenient alternative to taking a car. Choosing public transport comes with multiple \u2018rewards\u2019 \u2013 not only getting someone where they need to go, but also helping them support the environment and connect with their local community.<\/span><\/p>\n

\u201cThe most meaningful \u2018reward\u2019 may typically be the one which is most immediately beneficial. Arriving at a destination is an instant \u2018reward\u2019, but environmental and community benefits are longer-term, and not immediately and visibly beneficial. That\u2019s why we focus on customer experience above all else, to make that instant \u2018reward\u2019 more achievable. Then additional \u2018rewards\u2019 will follow, and those convinced by the benefits of their habit change will hopefully encourage others to follow suit. <\/span><\/p>\n

Word of mouth is a powerful tool, so by inspiring one person, we could inspire many others and create a mass movement towards a more sustainable future.\u201d<\/p>\n

To learn more about what it takes to change a habit, listen to Episode 9 of the Making Passenger podcast,<\/a> where we spoke to Dr. Ian Walker, who teaches Statistics and Traffic Psychology at the University of Bath. Ian has undertaken research on road safety, travel habits and the impact of environmental messaging and took the time to explain how people psychologically adapt and react to change, and what it could take to encourage the UK to put down their car keys for good.<\/div>\n","protected":false},"excerpt":{"rendered":"

Clean Air Day is the UK\u2019s largest campaign on air pollution. Organised by Global Action Plan, it’s a chance to find out more about air pollution and how we can make the air we all breathe healthier for everyone. This year\u2019s Clean Air Day calls for people to ask local decision-makers to make their area […]<\/p>\n","protected":false},"author":7,"featured_media":12982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[57],"class_list":["post-10719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-passenger-team","tag-blog","passenger-team"],"acf":[],"yoast_head":"\nChanging habits for Clean Air Day - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/it\/news\/changing-habits-for-clean-air-day\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing habits for Clean Air Day - Masabi\" \/>\n<meta property=\"og:description\" content=\"Clean Air Day is the UK\u2019s largest campaign on air pollution. 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