{"id":12306,"date":"2017-03-07T16:24:36","date_gmt":"2017-03-07T16:24:36","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/calatoria-spre-account-based-ticketing\/"},"modified":"2017-04-17T20:49:58","modified_gmt":"2017-04-17T20:49:58","slug":"calatoria-spre-account-based-ticketing","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/calatoria-spre-account-based-ticketing\/","title":{"rendered":"C\u0103l\u0103toria spre \u201caccount-based\u201d ticketing."},"content":{"rendered":"<div class=\"block-\">Ca furnizor de ticketing, suntem adesea intreba\u021bi despre viziunea noastra asupra viitorului ticketing-ului in transport si despre cum furnizorii de transport (autorita\u021bi sau operatori) se pot indrepta spre \u201eaccount-based\u201d ticketing.<\/p>\n<p>&nbsp;<\/p>\n<p>Account Based Ticketing (ABT) este definit de Smartcard Alliance precum: \u201cO arhitectura a sistemului de colectare a taxelor de transport care foloseste sistemul back-office pentru aplicarea modelelor de afaceri corespunzatoare, determinarea tarifelor si stabilirea tranzac\u021biilor\u201d. Implica\u021biile pentru pasageri au in prim plan posibilitatea de folosire a dispozitivelor din buzunar pentru calatorie, iar filozofia de taxare se muta de la card la cloud.<\/p>\n<p>&nbsp;<\/p>\n<p>In acest blog ne concentram pe viziunea asupra viitorului ticketing-ului pentru transportul de persoane si cele mai bune moduri prin care furnizorii pot incepe sa parcurga drumul spre sisteme \u201eaccount-based\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Viitorul Ticketing-ului pentru transport<\/strong><\/p>\n<p>Sa discutam mai intai pe scurt despre viitorului ticketing-ului in transport. Credem ca viitorul ticketing-ului graviteaza in jurul sistemelor \u201caccount-based\u201d, in care fiecare pasager are propriul cont, care este stocat in back-office.<\/p>\n<p>&nbsp;<\/p>\n<p>Prin administrarea drepturilor de transport ale pasagerilor prin intermediul contului, filozofia din spatele formei biletelor se transforma din bilet fizic intr-o loca\u021bie in sistemul central de back-office.<\/p>\n<p>&nbsp;<\/p>\n<p>Aceasta abordare aduce multe avantaje furnizorului de transport. Taxele de calatorie devin mai pu\u021bin complicate, deoarece dispozitivele de citire nu necesita o actualizare individuala, reducand astfel costurile. Serviciul pentru clien\u021bi este imbunata\u021bit, biletul fiind pastrat in cloud, si nu pe card. Sistemul permite token-urilor sa fie folosite drept bilete, insemnand atat timp cat token-ul este sigur si are tehnologia necesara pentru a patrunde in re\u021bea (fie ea cod de bare, RFID, NFC, EMV, BLE ). Pasagerii pot folosi astfel ceea ce au in buzunar pentru a plati.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Calatoria spre Account Based Ticketing<\/strong><\/p>\n<p>Furnizorii care au trecut la \u201caccount-based\u201d ticketing au urmat calea:<\/p>\n<p><em>&#8220;Biletele din hartie au fost inlocuite de sisteme Smartcard. Aceste sisteme au adus avantajele unei mai bune informari pentru furnizor si au fost totodata eficiente in reducerea pierderilor, au fost robuste si de incredere.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Cu toate acestea, introducerea unui sistem Smartcard presupune existen\u021ba unui sistem inchis in care informa\u021bia biletelor este stocata pe card, iar cardul trebuie sa fie pus la dispozi\u021bie de catre furnizorul de transport. Aceste sisteme sunt extrem de costisitoare de instalat si intre\u021binut, si lansarea lor poate dura ani.<\/p>\n<p>&nbsp;<\/p>\n<p>Cei mai mul\u021bi dintre furnizorii care au ales acest drum folosesc in present folosesc o combina\u021bie din toate cele trei sisteme, in incercarea de a-i face pe calatori sa se indeparteze de biletele fizice si apoi de smartcard.<\/p>\n<p>&nbsp;<\/p>\n<p>Viteza schimbarilor din domeniu implica faptul ca acest drum nu mai este necesar. De fapt, de cele mai multe ori, acesta este nejustificat din privin\u021ba furnizorului de transport.<\/p>\n<p>&nbsp;<\/p>\n<p>Mobile ticketing-ul revolu\u021bioneaza felul in care furnizorii de transport se pot indrepta spre \u201caccount- based\u201d ticketing. Luand platforma JustRide drept exemplu: logica tarifelor se gaseste in back office, asadar oferind toate avantajele unui sistem Smartcard, cu beneficiile unui cont bazat pe back office. In acelasi timp, mobile ticketing-ul inlatura presiunea asupra infrastructurii de ticketing existente, indepartandu-I pe pasageri de automatele de bilete sau puncte de vanzare\/incarcare bilete.<\/p>\n<p>&nbsp;<\/p>\n<p>Mobile ticketing-ul poate fi lansat intr-un sistem deschis, fara nicio cheltuiala de capital, fiind usor de instalat (saptamani sau luni, in loc de ani), asadar furnizorii pot avea un sistem \u201caccount-based\u201d imediat. Intr-un sistem inchis, dispozitivele de citire pot fi actualizate fara sa fie inlocuite, prin integrarea unor dispozitive de citire cu multiple moduri, facand posibila citirea codurilor de bare, dar si op\u021biunea de a adauga compatibilitate EMV sau BLE pentru viitoare actualizari \u2013 aducand o abordare mult mai modulara actualizarilor.<\/p>\n<p>&nbsp;<\/p>\n<p>Cerin\u021ba cheie este ca arhitectura ce sta in spatele dispozitivelor de citire sa fie pregatita pentru ABT, demonstrand ca a fost ini\u021bial construita pentru ABT si nu necesita inlocuire. Demersurile de afaceri pot lua in considerare evaluarea ABT folosind token-uri cu coduri de bare, ce poate fi extinsa catre alte tipuri de token-uri.<\/p>\n<p>&nbsp;<\/p>\n<p>Singurul fapt ce impiedica ABT sa inlocuiasca imediat toate biletele este legat de pla\u021bile de ultim moment, unde singurul token account-based ce nu este vulnerabil erorilor de comunicare software este un card bancar.<\/p>\n<p>&nbsp;<\/p>\n<p>Din pacate, in cazul in care contul are fonduri insuficiente iar incarcarea se efectueaza cu pu\u021bin timp inaintea calatoriei, comunicarea noii pla\u021bi poate intarzia sa fie comunicata tuturor autobuzelor sau sta\u021biilor.<\/p>\n<p>&nbsp;<\/p>\n<p>Acesta este motivul pentru care Tfl inca pastreaza cardurile Oyster in func\u021biune. De aceea recomandam ca furnizorii ce folosesc ABT sa indrepte aceasta solu\u021bie catre abonamente pe termen lung sau care nu necesita o confirmare imediata si sa pastreze tradi\u021bionalul cod de bare pentru pla\u021bi de ultim moment. Odata ce aceste probleme de comunicare sunt rezolvate, ABT se poate indrepta spre acele tipuri de bilete.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Concluzie<\/strong><\/p>\n<p>Instalarea mobile ticketing-ului face posibila rapida implementare a solu\u021biei ABT, fie ca este vorba despre un sistem pe baza de smartcard sau de bilete fizice. Aceasta tehnologie le ofera furnizorilor o capacitate de vanzare infinita si indeparteaza pasagerii de metodele de plata tradi\u021bionale si costisitoare.<\/p>\n<p>&nbsp;<\/p>\n<p>Furnizorii de transport pot incepe drumul spre un sistem complet ABT, prin instalarea unei solu\u021bii controlate de un sistem back-office central, cu o arhitectura corespunzatoare. Odata ce mobile ticketing-ul este operational, furnizorii pot integra gradual multiple token-uri pentru ticketing in sistemul central de back-office. Scopul final este introducerea unui sistem in intregime bazat pe ABT, permi\u021bandu-le pasagerilor folosirea dispozitivelor pe care le poarta in buzunar (fie un telefon mobil, ori un card bancar contactless).<\/p>\n<p>&nbsp;<\/p>\n<p>Daca dori\u021bi sa urmari\u021bi o demonstra\u021bie a procesului de arhitectura si realizare a sistemului ABT \u2013 va rugam contacta\u021bi Masabi pentru o demonstra\u021bie.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ca furnizor de ticketing, suntem adesea intreba\u021bi despre viziunea noastra asupra viitorului ticketing-ului in transport si despre cum furnizorii de transport (autorita\u021bi sau operatori) se pot indrepta spre \u201eaccount-based\u201d ticketing. &nbsp; Account Based Ticketing (ABT) este definit de Smartcard Alliance precum: \u201cO arhitectura a sistemului de colectare a taxelor de transport care foloseste sistemul back-office [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12306","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u0103l\u0103toria spre \u201caccount-based\u201d ticketing. - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/it\/news\/calatoria-spre-account-based-ticketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u0103l\u0103toria spre \u201caccount-based\u201d ticketing. - Masabi\" \/>\n<meta property=\"og:description\" content=\"Ca furnizor de ticketing, suntem adesea intreba\u021bi despre viziunea noastra asupra viitorului ticketing-ului in transport si despre cum furnizorii de transport (autorita\u021bi sau operatori) se pot indrepta spre \u201eaccount-based\u201d ticketing. &nbsp; Account Based Ticketing (ABT) este definit de Smartcard Alliance precum: \u201cO arhitectura a sistemului de colectare a taxelor de transport care foloseste sistemul back-office [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masabi.com\/it\/news\/calatoria-spre-account-based-ticketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Masabi\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-07T16:24:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-17T20:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/10\/Masabi-Social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Gooch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gooch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/\"},\"author\":{\"name\":\"James Gooch\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"headline\":\"C\u0103l\u0103toria spre \u201caccount-based\u201d ticketing.\",\"datePublished\":\"2017-03-07T16:24:36+00:00\",\"dateModified\":\"2017-04-17T20:49:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/\"},\"wordCount\":968,\"commentCount\":0,\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/\",\"name\":\"C\u0103l\u0103toria spre \u201caccount-based\u201d ticketing. - Masabi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#website\"},\"datePublished\":\"2017-03-07T16:24:36+00:00\",\"dateModified\":\"2017-04-17T20:49:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/calatoria-spre-account-based-ticketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u0103l\u0103toria spre \u201caccount-based\u201d ticketing.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/\",\"name\":\"Masabi\",\"description\":\"Making shared transport the first choice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\",\"name\":\"James Gooch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"caption\":\"James Gooch\"},\"description\":\"An accomplished marketing leader, James Gooch serves as the Head of Marketing at Masabi, a global technology company specializing in innovative ticketing and payment systems for public transit. 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