{"id":12374,"date":"2019-10-28T10:23:17","date_gmt":"2019-10-28T10:23:17","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/mobile-ticketing-why-barcode\/"},"modified":"2019-10-28T17:14:08","modified_gmt":"2019-10-28T17:14:08","slug":"mobile-ticketing-why-barcode","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/mobile-ticketing-why-barcode\/","title":{"rendered":"Mobile Ticketing: Why Barcode?"},"content":{"rendered":"<div class=\"block-\"><span style=\"color: #444444;\">At Masabi all of the mobile ticketing systems that we currently provide present tickets that can be checked and validated in two different ways &#8211; visually, like a traditional paper ticket and also with a barcode that can be scanned by a member of staff with a barcode scanning device, smartphone, on the bus\/ferry, or at the transit gate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #444444;\">These systems are live with more than 70 transport providers (both authorities and operators) worldwide across all transport types, including; ferry, train, bus, subway and tram. This post provides some background on barcode ticketing and corrects some common misconceptions.<\/span><\/p>\n<p><span style=\"color: #444444;\"><img decoding=\"async\" class=\"mce-hs-more\" style=\"height: 20px !important;\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-mce-placeholder=\"\" \/><\/span><br \/>\n<span style=\"font-size: 24px; color: #444444;\"><strong>1) What is mobile ticketing?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">In a nutshell mobile ticketing involves turning your smartphone into both the ticket machine and ticket. This removes the need to waste time waiting in line or fumbling for the right change, allowing riders to buy their tickets anytime\/any place, and then use their phone as the ticket.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #444444;\"><strong><span style=\"font-size: 24px;\">2) What\u2019s the difference between mobile barcode, QR code, Aztec barcode?<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">All of these are mobile barcode types that display on screen as square <img decoding=\"async\" style=\"width: 245px; float: right;\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/823172\/Barcode%20Ticket.png\" alt=\"Barcode Ticket.png\" width=\"245\" \/>2 dimensional barcodes. Aztec barcodes differ from QR in that they can hold more data at a given resolution and are slightly faster to scan in some scenarios, but otherwise they are broadly similar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; color: #444444;\"><strong>3) Haven\u2019t QR codes been a failure?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">When QR codes were first made available, they tended to be used by marketing teams to provide a way for smartphone users to access promotional web pages or download apps or ringtones etc. They were however implemented very badly. You typically had to download an app to take the picture of the code, which was fiddly and often didn\u2019t work well. When it did work, the campaigns were often finished so the codes no longer worked. To make matters worse, they were often used in TV adverts where you would have had to have the reactions of Usain Bolt to launch the application and grab the image. These factors, combined with their over use lead to them getting a bad reputation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; color: #444444;\"><strong>4) How do mobile tickets based on QR codes differ from this?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">For mobile tickets, the barcode (or QR Code) is displayed on the phone\u2019s screen, so the user isn\u2019t having to take a photo or capture an image. It\u2019s simply a way of visually displaying ticket data that can be read rapidly by a machine from a phone\u2019s screen.<\/span><\/p>\n<p><span style=\"color: #444444;\">When used in this way QR codes have had considerable success, not just on the systems using Masabi\u2019s mobile ticketing platform &#8211; including cities like Boston, New York,\u00a0Orleans and Denver &#8211; but also on services such as the Starbucks App &#8211; which has millions of users worldwide using it to buy coffee everyday.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; color: #444444;\"><strong>5) Don\u2019t barcodes scan too slowly for use in transport?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">Back in 2009 we understood that scanning speed represented a major challenge to mobile ticketing and we worked closely with scanner hardware partners to help optimise the speed at which these scan. As this video of rush hour at a major London station shows (<a style=\"color: #444444;\" href=\"https:\/\/www.youtube.com\/watch?v=vBm0ppXnOis\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.youtube.com\/watch?v=vBm0ppXnOis<\/a>) mobile tickets using barcode can scan as quickly and easily as smartcard and provide a great user experience for everyday travel.<\/span><\/p>\n<p><span style=\"color: #444444;\">Furthermore the technology in these scanners continues to evolve meaning they continue to improve. The next generation of scanners currently under development are even faster at scanning codes from a phone screen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; color: #444444;\"><strong>6) Why not use NFC rather than barcode?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">For mobile ticketing to work, tickets<\/span><span style=\"color: #444444;\"> need to be available across all mobile devices. This has been a serious issue for NFC-based mobile ticketing for the last decade. iPhones support NFC but they are not open to allowing a mobile phone to emulate a standard transit smartcard, and although most Android phones now have NFC capabilities, in practice it has been very difficult to get the phone to act as a transit smartcard without a new SIM card and commercial collaboration from the mobile phone carriers.<\/span><\/p>\n<p><span style=\"color: #444444;\">Outside of Japan and Korea, adoption of mobile NFC transit ticketing remains low, whereas barcode on mobile is now common for sports, airline and transit, with\u00a0many transit agencies seeing more than 50% of tickets bought on mobile with a barcode!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; color: #444444;\"><strong>7) So you\u2019ll never support NFC?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">Masabi already supports NFC in our ticket validators allowing them to be used to check both smartcards or barcodes, and we will make use of NFC wherever is practical and widespread in a given market. We also use NFC-based smartcards in the City of Fort Collins (US) so they can act as account-based tokens and allow riders to travel without needing to buy a ticket or understand fares.<\/span><\/p>\n<p><span style=\"color: #444444;\">We are not religious about Barcode. Similarly we also believe that Bluetooth Low Energy will start to come into its own once common mobile devices become more reliable and stable. These new methods will all emerge into production over the next few years as the technology comes off the \u201cbleeding edge\u201d and becomes more reliable and available to the mass market of users.<\/span><\/p>\n<p><span style=\"color: #444444;\">Right now Barcode provides the most pragmatic and practical solution for the majority of users. All of the technology in our Justride platform is architected to support a wide range of possible ticket types &#8211; whether it be NFC, Bluetooth or contactless credit or debit cards. All of the back-end systems and scanning software in Justride will support all of these technologies both as traditional tickets and also as tokens within an Account Based Ticketing system, making an investment in our technology future proof.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; color: #444444;\"><strong>8) What about people that haven\u2019t got smartphones &#8211; are they ignored?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">The benefit of deploying barcode reading technology is that it allows cash-only riders to make an old fashioned purchase and receive an inexpensive piece of receipt paper with a barcode on it, as a ticket.<\/span><\/p>\n<p><span style=\"color: #444444;\">Whereas the old ticket media was expensive and bad for the environment with custom magnetic stripes and expensive printers, or worse &#8211; a single-use paper smartcard that costs multiple cents per ticket, now with barcode scanners you can use a normal thermal printer (like the receipt\u00a0printer in every cash register in the world) to print a ticket out that can be securely read by a barcode scanner or smartphone camera.<\/span><\/p>\n<p><span style=\"color: #444444;\">These new ultra-cheap thermal tickets with barcodes on receipt paper are being ratified as standards in multiple large transit agencies around the world, to begin reducing cost and waste when selling single use tickets, or cash-only tickets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px; color: #444444;\"><strong>9) So Justride isn\u2019t just about mobile barcode tickets?<\/strong><\/span><\/p>\n<p><span style=\"color: #444444;\">Correct, we describe ourselves as having a \u2018Mobile First\u2019 approach &#8211; meaning that mobile ticketing is typically the first service we provide to transport operators. However all of our system is equally applicable to other ticket media and technologies. We have adopted barcode today as it&#8217;s the best technology currently ready for the mass market.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Masabi all of the mobile ticketing systems that we currently provide present tickets that can be checked and validated in two different ways &#8211; visually, like a traditional paper ticket and also with a barcode that can be scanned by a member of staff with a barcode scanning device, smartphone, on the bus\/ferry, or [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":13260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Ticketing: Why Barcode? 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