{"id":12429,"date":"2021-07-14T07:22:57","date_gmt":"2021-07-14T07:22:57","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/"},"modified":"2022-04-20T08:41:09","modified_gmt":"2022-04-20T08:41:09","slug":"60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/","title":{"rendered":"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS)"},"content":{"rendered":"<div class=\"block-\">\n<div class=\"section post-body\">\n<p>Mobility as a Service (MaaS) is the integration of different modes of transport and transit tools into a mobility service accessible from the moment people leave their front door until they reach their destination, planning and paying seamlessly based on what and how much they use, without using a private car.<\/p>\n<p>MaaS promises to help move people away from private car usage, helping to\u00a0 reduce congestion and pollution in cities around the globe. In Masabi\u2019s view, there are currently three approaches to enabling MaaS for public transport (which are not mutually exclusive). These are:<\/p>\n<h3><strong><br \/>\n1. Practical Mobility as a Service (MaaS)<\/strong><\/h3>\n<p>Practical MaaS delivers public transit ticketing within consumer facing or white label MaaS apps, such as those supplied by;\u00a0<a href=\"https:\/\/transitapp.com\/\" rel=\" noopener\">Transit<\/a>,\u00a0<a href=\"https:\/\/www.uber.com\/gb\/en\/\" target=\"_blank\" rel=\"noopener\">Uber<\/a>,\u00a0<a href=\"https:\/\/moovit.com\/\" target=\"_blank\" rel=\"noopener\">Moovit<\/a>,\u00a0<a href=\"https:\/\/www.gerteksa.com\/\" target=\"_blank\" rel=\"noopener\">Gertek<\/a>\u00a0and\u00a0<a href=\"https:\/\/world.jorudan.co.jp\/mln\/en\/?sub_lang=nosub\" target=\"_blank\" rel=\"noopener\">Jorudan<\/a>. This model connects public transit with private mobility services and tools without the need for discounts or new business models. The benefits of this approach include:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Cost-effective &#8211; simply the cost of retailing a mobile ticket<\/li>\n<li>Quick to deploy &#8211; the service can be live in days\/weeks (with an existing Masabi SDK partner)<\/li>\n<li>Increased accessibility and discoverability of public transport &#8211; by including public transit within multiple urban mobility applications, services are easier to board and find.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>2. Account-Based Mobility-as-a-Service (MaaS)<br \/>\n<\/strong><\/h3>\n<p>Account-Based MaaS uses an Account-Based token (mobile barcode, smartcard, mobile payment or contactless bank card) to travel via tapping (or being) on public and private vehicles. The fares are then calculated based on what and how much people consume. Passes (like a monthly subscription) are earned based on usage over particular time periods, but does not exclude people unable to afford, or not requiring, an upfront subscription. The benefits of this approach include:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Usage-based pricing and capping &#8211; provides a socially equitable payments solution for everyone to use and access<\/li>\n<li>Demand based pricing &#8211; helps to reduce congestion, maximise mobility resources and assist with crowding<\/li>\n<li>Good examples of emerging Account-Based Mobility-as-a-Service deployment are with\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/masabi-and-regional-transit-service-in-rochester-ny-launch-worlds-first-account-based-ticketing-solution-powered-by-maas-enabled-fare-payments-as-a-service-platform\" target=\"_blank\" rel=\"noopener\">RTS in Rochester, NY<\/a>\u00a0and\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/greater-dayton-regional-transit-authority-masabi-and-transit-app-expand-account-based-ticketing-to-all-riders-with-smartcard-and-retail-network-launch\" rel=\"noopener\">Dayton RTA<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>3. Subscription-Based MaaS<\/strong><\/h3>\n<p>Subscription-Based MaaS connects public and private transit options through a subscription, where users pay up front for a mobility package. The benefits of this approach include:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Provides an alternative to private cars for corporate benefit schemes<\/li>\n<li>Good for rider groups who can afford to pay upfront<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>All these approaches have their pros and cons, but we believe Practical MaaS and Account-Based MaaS make the most sense for cities and agencies in order to provide social equity and facilitate demand-based pricing and better policy control levers.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>70 Transit Agencies in Five Countries Have Enabled Practical Mobility as a Service (MaaS)<\/strong><\/h2>\n<p>Practical MaaS is the integration of ticketing for public transit into third-party apps. These apps usually fall into two groups. Consumer facing MaaS apps (such as Transit, Uber, Moovit and Jorudan) or white label MaaS apps (such as those provided by companies like Kyyti and Gertek).<\/p>\n<p>With Practical MaaS, there is no need for agencies to give a discount on tickets or often even pay an upfront cost. They simply pay the normal fee they would when they sell a mobile pass. The app providers may bundle up tickets, or simply retail public transit tickets &#8211; with or without other mobility services.<\/p>\n<p>Practical MaaS can be enabled using Masabi&#8217;s\u00a0<a href=\"http:\/\/localhost:10003\/justride-mobile-ticketing-sdk\/\" target=\"_blank\" rel=\"noopener\">Justride SDK<\/a>. In fact, the Justride SDK is the world&#8217;s first mobile ticketing SDK for public transport and is proven with more than 70 agencies across five countries.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Enabling Practical Mobility as a Service &#8211; the Justride Mobile Ticketing SDK<\/strong><\/h3>\n<h3><strong>Practical MaaS in Canada<\/strong><\/h3>\n<p>Transit\u00a0launched in-app ticketing for public transit in Canada during 2019 for riders in\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/st-catharines-transit-commission-win-cuta-award-for-innovation\" target=\"_blank\" rel=\"noopener\">St Catharines<\/a>, allowing them to buy tickets and ride public transport using the\u00a0Transit\u00a0(app), while also combining public transit with\u00a0Transit\u2019s\u00a0other private mobility services. After just over 4 weeks mobile ticketing adoption using the SDK was over 7%.<\/p>\n<p>Transit\u00a0and Masabi also launched Montreal\u2019s first mobile fare solution for\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/transit-app-and-masabi-launch-montreals-first-mobile-fare-solution-for-artm-covering-all-montreal-area-buses\" rel=\"noopener\">ARTM<\/a>\u00a0covering all Montreal-area buses in September 2020.<\/p>\n<p><a href=\"https:\/\/blog.masabi.com\/blog\/saskatoon-transit-masabi-and-transit-app-launch-new-tgo-fare-payment-system\" rel=\"noopener\">Saskatoon Transit<\/a> also launched mobile ticketing with\u00a0Transit\u00a0in 2021 alongside an agency-branded mobile application.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Practical MaaS in Japan<\/strong><\/h3>\n<p>Jorudan, Japan\u2019s leading journey planner and MaaS application, launched ticketing for public transit for Syoei Express Bus which operate services into\u00a0Tokyo City. Jorudan went on to launch Practical MaaS in\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/masabi-and-japanese-partner-jorudan-launch-mobile-ticketing-in-toyota-city\" target=\"_blank\" rel=\"noopener\">Toyota City<\/a>\u00a0and\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/masabi-and-japanese-partner-jorudan-launch-mobile-ticketing-with-oita-bus\" target=\"_blank\" rel=\"noopener\">Oita City<\/a> in time for a major sporting event taking place in the country. The service then went live for JRW and Nikko Kottsu Bus service. In total, more than 30 agencies in Japan have deployed a Practical MaaS solution with Jorudan and Masabi.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Practical MaaS in the USA<\/strong><\/h3>\n<p>The Justride SDK has been adopted by Uber to deliver ticketing for public transit for riders of\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/uber-reveals-strong-initial-performance-of-uber-transit-in-denver\" rel=\" noopener\">RTD<\/a>\u00a0services in\u00a0Denver. The launch of Uber Transit ticketing, which completed its roll out at the end of May 2019, saw more than 14,500 tickets sold through Uber by the end of September. RTD went on to deploy ticketing in the\u00a0<em>Transit<\/em>\u00a0app, meaning more people already using urban mobility applications can now easily access and discover RTD services. These new rider capabilities were launched alongside the existing agency mobile ticketing application (also provided by Masabi), which has continued to see a rise in adoption since the two SDK launches.\u00a0In December 2020 tickets were also enabled in\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/rtd-lyft-and-masabi-launch-mobile-ticketing-for-transit-customers\" target=\"_blank\" rel=\"noopener\">Lyft<\/a>\u00a0for RTD services, expanding the app retail network further and making it easy for Lyft users to discover, purchase and use RTD tickets.<\/p>\n<p>A similar offering went live in\u00a0Las Vegas\u00a0in January 2020 with the launch of ticketing in both the\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/rtc-transit-now-available-on-uber-for-rider-in-las-vegas\" target=\"_blank\" rel=\"noopener\">Uber<\/a>\u00a0and\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/rtc-passes-with-transit-available-in-las-vegas\" target=\"_blank\" rel=\"noopener\">Transit<\/a>\u00a0applications, operating alongside the existing agency branded app.\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/lyft-rtc-of-southern-nevada-and-masabi-create-seamless-experience-with-mobile-ticketing-launch-for-southern-nevada-transit-riders\" rel=\"noopener\">Lyft<\/a>\u00a0also enabled mobile fares in 2021.<\/p>\n<p>The next\u00a014 agencies\u00a0to deploy a branded mobile ticketing application and Practical MaaS using\u00a0<em>Transit<\/em>\u00a0were; Laketran (Lake County), MCPT (Medina County), METRO RTA (Summit County), PARTA (Portage County), Sandusky Transit (Erie County), SARTA (Stark County), TARTA (Lucas County), WRTA (Mahoning County), BCRTA (Butler County), SORTA (Hamilton County), TANK (Northern Kentucky), The Ride and The Lancaster-Fairfield Transit systems. The\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/neoride-masabi-and-transit-get-people-moving-with-multi-agency-mobile-ticketing-app\" target=\"_blank\" rel=\"noopener\">EZfare<\/a>\u00a0service (enabled through\u00a0NEOride) went fully live in October 2019 and has since sold thousands of tickets and expanded to include the option to buy tickets in\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/ezfare-ticketing-launching-with-journey-planning-in-uber-app-for-riders-across-ohio-and-kentucky\" rel=\"noopener\">Uber<\/a>\u00a0and\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/moovit-partners-with-ezfare-and-masabi-to-make-trip-planning-and-paying-easier-and-safer-for-riders-across-ohio-and-kentucky\" target=\"_blank\" rel=\"noopener\">Moovit<\/a>.<\/p>\n<p>Ticketing in\u00a0Transit\u00a0has been extremely successful and has also been deployed with agencies in\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/st.-louis-metro-transit-fares-now-available-for-purchase-with-official-mobile-app-transit-in-partnership-with-masabi\" target=\"_blank\" rel=\"noopener\">St Louis,\u00a0<\/a><a href=\"https:\/\/blog.masabi.com\/blog\/dayton-rta-teams-up-with-masabi-and-transit-to-launch-tapp-pay-mobile-fare-payment-option\" rel=\" noopener\">Dayton,\u00a0<\/a><a href=\"https:\/\/blog.masabi.com\/blog\/duluth-transit-authority-masabi-transit-app-launch-mydta-fare-payment-system\" rel=\"noopener\">Duluth<\/a>,\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/masabi-and-regional-transit-service-in-rochester-ny-launch-worlds-first-account-based-ticketing-solution-powered-by-maas-enabled-fare-payments-as-a-service-platform\" rel=\"noopener\">Rochester<\/a>\u00a0and<a href=\"https:\/\/blog.masabi.com\/blog\/pittsburghs-port-authority-masabi-and-transit-app-launch-first-phase-of-ready2ride-mobile-ticketing-system\" target=\"_blank\" rel=\"noopener\">\u00a0Pittsburgh<\/a><a href=\"https:\/\/blog.masabi.com\/blog\/dayton-rta-teams-up-with-masabi-and-transit-to-launch-tapp-pay-mobile-fare-payment-option\" rel=\" noopener\">.\u00a0\u00a0<\/a><\/p>\n<p>From November 2020 transit riders using San Joaquin RTD, Manteca Transit, Tracer, eTrans, Altamont Corridor Express (ACE Rail), GrapeLine and City of Ripon transit services have been able to use the Vamos Mobility app to plan their journeys and, thanks to the addition of ticketing via the Justride SDK, purchase tickets for any of the seven participating transit systems. The project was made possible through\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/sjcog-and-masabi-launch-ezhub-delivering-mobile-ticketing-across-seven-transit-agencies-in-californias-central-valley\" rel=\"noopener\">SJCoG<\/a>\u00a0bringing together a regional practical MaaS solution with Kyyti and Masabi.<\/p>\n<p><a href=\"https:\/\/blog.masabi.com\/blog\/academy-bus-launches-silverpass-mobile-app-to-make-trip-planning-and-paying-easier-and-safer-for-riders-during-the-covid-19-pandemic-and-beyond\" rel=\"noopener\">Academy Bus<\/a>\u00a0launched the white label SilverPass mobile app in January 20201 to make trip planning and paying easier and safer for riders during the COVID-19 pandemic and beyond with Moovit and Masabi. This followed in 2021 with a launch for\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/county-executive-bellone-announces-partnership-with-moovit-and-masabi-to-offer-suffolk-transit-riders-the-ability-to-plan-and-pay-for-trips-via-one-app\" rel=\"noopener\">Suffolk Transit.<\/a><\/p>\n<p><a href=\"https:\/\/blog.masabi.com\/blog\/fire-island-ferries-uber-and-masabi-launch-first-ever-uber-transit-ticketing-for-ferry-riders\" rel=\"noopener\">Fire Island Ferry<\/a>\u00a0riders can now purchase tickets directly in the Uber app following a successful launch in 2021.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Practical MaaS in the United Kingdom<\/strong><\/h3>\n<p>Thanks to the success of launches with RTD and RTC,\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/uber-boat-by-thames-clippers-launches-in-london\" target=\"_blank\" rel=\"noopener\">Uber Boat<\/a>\u00a0by Thames Clippers\u00a0was launched in 2020 with tickets in the Uber app powered by Masabi&#8217;s mobile ticketing SDK.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Practical MaaS in Spain<\/strong><\/h3>\n<p>The\u00a0<a href=\"https:\/\/blog.masabi.com\/blog\/lurraldebus-extends-its-mobile-ticketing-app-lurticket-to-bilbao-and-vitoria-gasteiz-lines\" target=\"_blank\" rel=\"noopener\">Lurraldebus<\/a>\u00a0app was launched in 2018 through our partner Gertek. This app deployment is the first step in the movement to MaaS for the operator and since launch has seen the service expand to more lines.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The future of public transit is a connected one<\/strong><\/p>\n<p>Practical MaaS is on the rise thanks to the ease of deployment and the fact that agencies of all sizes can connect into developing MaaS ecosystems without any upfront cost or needing to offer a discount on tickets. If you are interested in retailing tickets or having your tickets retailed in white label or consumer branded MaaS apps please email\u00a0<a href=\"mailto:james.gooch@masabi.com\">james.gooch@masabi.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Placing Public Transport at the Center of Mobility as a Service (MaaS)<\/strong><\/p>\n<p>This eBook provides a comprehensive guide to the three different approaches to MaaS available today and gives practical steps public transit agencies can take to move to MaaS.<\/p>\n<p><a href=\"https:\/\/info.masabi.com\/placing-public-transport-at-the-center-of-maas\" target=\"_blank\" rel=\"noopener\">Click here to download the eBook.<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mobility as a Service (MaaS) is the integration of different modes of transport and transit tools into a mobility service accessible from the moment people leave their front door until they reach their destination, planning and paying seamlessly based on what and how much they use, without using a private car. MaaS promises to help [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":13348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS) - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS) - Masabi\" \/>\n<meta property=\"og:description\" content=\"Mobility as a Service (MaaS) is the integration of different modes of transport and transit tools into a mobility service accessible from the moment people leave their front door until they reach their destination, planning and paying seamlessly based on what and how much they use, without using a private car. MaaS promises to help [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/\" \/>\n<meta property=\"og:site_name\" content=\"Masabi\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-14T07:22:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-20T08:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/07\/SDK-5-1-1024x536.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Gooch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gooch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/\"},\"author\":{\"name\":\"James Gooch\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"headline\":\"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS)\",\"datePublished\":\"2021-07-14T07:22:57+00:00\",\"dateModified\":\"2022-04-20T08:41:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/\"},\"wordCount\":1393,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/SDK-5-1-scaled.png\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/\",\"name\":\"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS) - Masabi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/SDK-5-1-scaled.png\",\"datePublished\":\"2021-07-14T07:22:57+00:00\",\"dateModified\":\"2022-04-20T08:41:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/SDK-5-1-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/SDK-5-1-scaled.png\",\"width\":2560,\"height\":1339,\"caption\":\"masabi sdk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/\",\"name\":\"Masabi\",\"description\":\"Making shared transport the first choice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\",\"name\":\"James Gooch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"caption\":\"James Gooch\"},\"description\":\"An accomplished marketing leader, James Gooch serves as the Head of Marketing at Masabi, a global technology company specializing in innovative ticketing and payment systems for public transit. Masabi is the category creator and leader for public transit mobile ticketing and Fare Payments-as-a-Service - a better way of delivering ticketing systems for cities of all sizes, helping them reduce costs, risk and enable constant innovation.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS) - Masabi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/","og_locale":"it_IT","og_type":"article","og_title":"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS) - Masabi","og_description":"Mobility as a Service (MaaS) is the integration of different modes of transport and transit tools into a mobility service accessible from the moment people leave their front door until they reach their destination, planning and paying seamlessly based on what and how much they use, without using a private car. MaaS promises to help [&hellip;]","og_url":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/","og_site_name":"Masabi","article_published_time":"2021-07-14T07:22:57+00:00","article_modified_time":"2022-04-20T08:41:09+00:00","og_image":[{"width":1024,"height":536,"url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/07\/SDK-5-1-1024x536.png","type":"image\/png"}],"author":"James Gooch","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"James Gooch","Tempo di lettura stimato":"7 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/#article","isPartOf":{"@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/"},"author":{"name":"James Gooch","@id":"https:\/\/www.masabi.com\/it\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf"},"headline":"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS)","datePublished":"2021-07-14T07:22:57+00:00","dateModified":"2022-04-20T08:41:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/"},"wordCount":1393,"commentCount":0,"image":{"@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/07\/SDK-5-1-scaled.png","inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/","url":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/","name":"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS) - Masabi","isPartOf":{"@id":"https:\/\/www.masabi.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/#primaryimage"},"image":{"@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/07\/SDK-5-1-scaled.png","datePublished":"2021-07-14T07:22:57+00:00","dateModified":"2022-04-20T08:41:09+00:00","author":{"@id":"https:\/\/www.masabi.com\/it\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf"},"breadcrumb":{"@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/#primaryimage","url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/07\/SDK-5-1-scaled.png","contentUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2021\/07\/SDK-5-1-scaled.png","width":2560,"height":1339,"caption":"masabi sdk"},{"@type":"BreadcrumbList","@id":"https:\/\/www.masabi.com\/it\/news\/60-transit-agencies-and-transport-operators-in-5-countries-deploy-practical-mobility-as-a-service-maas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.masabi.com\/it\/"},{"@type":"ListItem","position":2,"name":"70 Transit Agencies and Transport Operators in 5 Countries Deploy Practical Mobility as a Service (MaaS)"}]},{"@type":"WebSite","@id":"https:\/\/www.masabi.com\/it\/#website","url":"https:\/\/www.masabi.com\/it\/","name":"Masabi","description":"Making shared transport the first choice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.masabi.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.masabi.com\/it\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf","name":"James Gooch","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","caption":"James Gooch"},"description":"An accomplished marketing leader, James Gooch serves as the Head of Marketing at Masabi, a global technology company specializing in innovative ticketing and payment systems for public transit. Masabi is the category creator and leader for public transit mobile ticketing and Fare Payments-as-a-Service - a better way of delivering ticketing systems for cities of all sizes, helping them reduce costs, risk and enable constant innovation."}]}},"_links":{"self":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/posts\/12429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/comments?post=12429"}],"version-history":[{"count":0,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/posts\/12429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/media\/13348"}],"wp:attachment":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/media?parent=12429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/categories?post=12429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/tags?post=12429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}