{"id":12449,"date":"2022-05-11T06:03:42","date_gmt":"2022-05-11T06:03:42","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/greater-cleveland-regional-transit-authority-to-launch-ezfare-contactless-fare-payments-system-with-masabis-justride-platform-through-the-transit-app\/"},"modified":"2026-08-07T07:26:06","modified_gmt":"2026-08-07T06:26:06","slug":"greater-cleveland-regional-transit-authority-to-launch-ezfare-contactless-fare-payments-system-with-masabis-justride-platform-through-the-transit-app","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/greater-cleveland-regional-transit-authority-to-launch-ezfare-contactless-fare-payments-system-with-masabis-justride-platform-through-the-transit-app\/","title":{"rendered":"Greater Cleveland Regional Transit Authority to Launch EZfare Contactless Fare Payments System with Masabi\u2019s Justride Platform through the Transit app"},"content":{"rendered":"
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They become the 14th agency to join the United States\u2019 largest regional mobile ticketing solution.<\/strong><\/p>\n

The Greater Cleveland Regional Transit Authority (GCRTA<\/a>), NEORide<\/a>, the Transit app<\/a>, and Masabi, announced today that GCRTA has become the latest agency to join EZfare<\/a>, a contactless ticketing solution available in the Transit app. This will make riding public transit in Cleveland, and across Ohio, easier and more convenient. Transit with EZfare will replace GCRTA\u2019s existing RTA CLE app and will become its official app for purchasing fare media. Transit with EZfare will begin on 12 June 2022. Tickets will also be available in the EZfare app and through Uber<\/a> or Moovit<\/a>, allowing customers to purchase fares anytime, anywhere and travel to their destination with just a few taps of their smartphone. All options are available for download at www.ezfare.us.<\/p>\n

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GCRTA joins 13 other transit agencies across Michigan, Ohio and Kentucky that already sell their fares on EZfare\u2019s regional fare payment system. The system is powered by Fare Payments-as-a-Service provider, Masabi, with ticketing across the 3 states, 14 agencies and multiple apps enabled using Masabi\u2019s Justride SDK.<\/p>\n

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This new solution includes local agencies adjacent to Cleveland such as Laketran, PARTA, SARTA, METRO and Medina County Public Transit (MCPT), meaning that riders can conveniently use one app to buy tickets and travel across these agencies. All are members of NEORide, a tri-state council of governments \u2013 the largest of its kind in the United States \u2013 comprising of 19 transit systems from across all three states dedicated to the development and promotion of regional public transportation services.<\/p>\n

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Riders who prefer to use cash will also be able to visit any of the agency\u2019s Customer Service Center at Tower City to add funds to their EZfare or Transit Accounts, which can then be used to buy fare media in the apps when needed. Additionally, GCRTA will install electronic validators on its HealthLine vehicles. Over the next several months, they will continue installing validators on the rest of their bus and train fleets. Electronic validators enable riders to simply scan their fare from their smartphone device when boarding, simplifying the process and removing unnecessary dwell time.\"HealthlineCleveland<\/a>\u201cThe reality of modern transit is that we need to create offerings which reflect our customers\u2019 needs. Regional travel can quickly lose its allure when several tickets and passes across multiple agencies are involved \u2013 EZfare solves this, consolidating unnecessary extra steps into one ticket in the Transit app to travel across three states,\u201d said India Birdsong, General Manager and CEO at GCRTA<\/strong>. \u201cWe are thrilled to use technology to improve customer experience and fare equity as we continue our efforts to connect the community.\u201d<\/p>\n

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\u201cWe created EZfare to make riding transit easier,\u201d shared NEORide President Ben Capelle<\/strong>. \u201cNational transportation options like Uber and Lyft are successful because they use one app, no matter where you go in the country. As transit systems, we need to aspire to be easy to use. With GCRTA joining EZfare, you can now ride almost any bus in the state with one app which is very significant for the transit user experience. We are very excited to have Ohio\u2019s largest transit system now using EZfare.\u201d<\/p>\n

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\u201cThe success of EZfare is a testament to the power of Masabi\u2019s cutting edge Fare-Payments-as-a-Service approach, which provides a quick, safe and cost-efficient route to fare payment modernization and inter-agency co-operation that has been easily and effectively implemented,\u201d said Brian Zanghi, CEO of Masabi<\/strong>. \u201cWe are delighted to see this pioneering regional model continue to expand to include cities like Cleveland, allowing more riders to realize the benefits of cashless technology and regional travel via a single solution.\u201d<\/p>\n

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\u201cAll this fare payment callin\u2019 me, EZfare\u2019s where it\u2019s from, it\u2019s such a new ticket dude, in the app where it belongs,\u201d said David Rock-Schachter, Chief Business Officer at Transit<\/strong>. \u201cAll the riders snap, with the Transit app, going Cleveland rocks! Cleveland rocks! Cleveland rocks! OH IO!\u201d<\/p>\n

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