{"id":12460,"date":"2022-11-12T16:33:46","date_gmt":"2022-11-12T16:33:46","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/all-aboard-building-for-the-future-after-a-decade-at-the-cutting-edge-of-the-fare-payments-as-a-service-revolution\/"},"modified":"2026-08-07T07:26:06","modified_gmt":"2026-08-07T06:26:06","slug":"all-aboard-building-for-the-future-after-a-decade-at-the-cutting-edge-of-the-fare-payments-as-a-service-revolution","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/all-aboard-building-for-the-future-after-a-decade-at-the-cutting-edge-of-the-fare-payments-as-a-service-revolution\/","title":{"rendered":"All Aboard: A decade at the cutting edge of the Fare Payments-as-a-Service Revolution"},"content":{"rendered":"
More than 150 Masabi people from around the world gathered at London\u2019s Barbican Centre for the inaugural \u2018All Aboard\u2019 Masabi conference<\/strong> and a day of socialising, team building and celebration.<\/p>\n

This milestone event celebrated 10 years since the Justride platform went live<\/strong>, clocking up billions of fare revenue since entering service with the Massachusetts Bay Transportation Authority in 2012<\/a><\/strong>, the first agency to launch mobile ticketing in the United States.<\/p>\n

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From a small but highly motivated project team focused on solving a specific fare collection challenge (Mobile Ticketing), Masabi\u2019s mission has expanded into a global movement to transform fare collection systems around the world by moving cities away from bespoke systems to using shared (Multi-Agency) platforms and a Fare Payments-as-a-Service approach<\/a><\/strong>, saving agencies a huge amount of money that can be put into running services, as well as delivering innovation quickly and providing constant feature updates and continuous innovations.<\/p>\n

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Masabi CEO, Brian Zanghi<\/strong>, flew in from Boston to make a keynote speech highlighting defining moments along the way and outlining the company\u2019s roadmap for the years ahead \u2013 and how employees can shape Masabi\u2019s mission going forward.<\/p>\n

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Brian said: \u201cIn the two and a half years since we last got everyone together, we are now processing more fare revenue each month than we were before the pandemic.<\/em><\/p>\n

\u201cThe business is strong and growing, we\u2019re hiring and we are a better, stronger company than we were three years ago.<\/em><\/p>\n

\u201cTwo thirds of the people here were hired during Covid and that\u2019s why the most important part of today\u2019s event is connecting with each other.\u201d<\/em><\/p>\n

\u201cWhat gets me really excited is not how far we\u2019ve come \u2013 although that\u2019s something I\u2019m so proud of \u2013 it\u2019s how far we can go.<\/em><\/p>\n

\u201cThe talent we continue to attract is amazing. This is a very special place to work. The common thread, the founding principle that Ben and Tom handed to us \u2013 the common denominator is: \u2018yes we can<\/strong>\u2019. It\u2019s that attitude that initially attracted me to Masabi.<\/em><\/p>\n

\u201cAnd it\u2019s what empowered a small company of just 25 people to bid for and win the contract with MBTA \u2013 one of the largest public transit agencies in the world \u2013 against some of the largest companies in the fare payment technology sector.”<\/em><\/p>\n

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10 Years of Masabi’s Justride Platform<\/strong><\/h2>\n

Company founder Ben Whitaker<\/strong> looked back on the major milestones in Masabi\u2019s journey over the last decade:<\/p>\n

\u201cWhen we started the company, the industry believed that everyone had to have bespoke fare collection systems, everyone had to have legacy smart cards and everyone had to have ticket machines.We set out to make passengers happier and halve the cost of fare collection and gradually we have persuaded the industry to dematerialise and get away from long projects, lots of risk and lots of money.\u201d<\/em><\/p>\n

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The Future Roadmap<\/strong><\/h2>\n

Masabi\u2019s new Chief Product Officer, Taya Laybman<\/strong>, outlined her vision for communicating the Justride proposition, making it easier for transit agencies and riders to clearly understand the benefits.<\/p>\n

Drawing on her own experience of landing at Gatwick Airport, knowing that she \"\"<\/a>could use a contactless credit card to tap and ride into London, Taya reminded people just how empowering smart ticketing could be for riders.<\/p>\n

\u201cWhen I arrived in the ticket hall, I knew what I was doing, I tapped my card and it worked. It felt like I owned the city!<\/em><\/p>\n

\u201cBut riding public transit can be stressful – especially if you are travelling with young children. What we are about is empowering agencies to help people move around and live their lives more easily.<\/em><\/p>\n

\u201cAnd it\u2019s really important to remember that the people who find using public transit hard are the people we really need to focus on serving.\u201d<\/em><\/p>\n

Taya highlighted the main areas of Masabi\u2019s future product focus. In the longer term, Justride is likely to deliver more first- and last-mile mobility solutions beyond the traditional remit of public transit agencies and – working with a wider ecosystem of MaaS partners.<\/p>\n

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Employee Value Proposition<\/strong><\/h2>\n

Masabi is working with Wiser<\/a> to develop a robust and transparent EVP: Employee Value Proposition to recruit and retain the best talent in the smart mobility space.<\/p>\n

Wiser works with some of the world\u2019s leading brands \u2013 including<\/em> Tesla, ASOS, Amex and Nike<\/em> \u2013 to excite and engage experienced talent about joining Masabi.<\/p>\n

Wiser took a deep dive into both internal and external perceptions of the Masabi brand to identify the key drivers that persuade prospective employees to join a new employer, including:<\/p>\n