{"id":12540,"date":"2026-06-24T07:59:41","date_gmt":"2026-06-24T07:59:41","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/transdev-blazefield-chooses-passenger-a-masabi-company-to-power-customer-facing-digital-services\/"},"modified":"2026-09-16T11:53:54","modified_gmt":"2026-09-16T10:53:54","slug":"transdev-blazefield-chooses-passenger-a-masabi-company-to-power-customer-facing-digital-services","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/transdev-blazefield-chooses-passenger-a-masabi-company-to-power-customer-facing-digital-services\/","title":{"rendered":"Transdev Blazefield Chooses Passenger, a Masabi company, to Power Customer-Facing Digital Services"},"content":{"rendered":"<div class=\"block-\"><span style=\"font-weight: 400;\">Passenger, a Masabi company, the transport information and ticketing provider, announced that Transdev Blazefield is returning to its platform to power customer-facing digital services for its operations across the North of England. The renewed partnership sees Transdev Blazefield re-sign with Passenger following a period using an alternative supplier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transdev Blazefield\u2019s relationship with Passenger began in December 2017 with the launch of Transdev Go, a single, integrated mobile app designed to reflect the operator\u2019s distinctive multi-brand identity across Lancashire and Yorkshire. Covering seven subsidiary companies, including The Harrogate Bus Company, The Keighley Bus Company, The Blackburn Bus Company, FLYER, Coastliner, Team Pennine and The Burnley Bus Company, the app brought the whole Transdev network together in a single app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The partnership developed in September 2019 with the launch of a new multi-operator website, creating what was, at the time, one of the most capable eCommerce platforms in the UK bus industry. Tickets purchased online were fulfilled automatically to the Transdev Go app, and the network\u2019s data was made openly available ahead of regulatory requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By early 2023, Transdev Go had surpassed 100,000 monthly active users, doubling in just 18 months, with more customers buying their tickets through the app than through any other payment method. Transdev described the app as \u201ca consistent source of accurate information\u201d which had \u201cchanged the way customers use our buses.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The migration process is already underway, with teams from both Passenger and Transdev Blazefield working closely to ensure a seamless transition back to the platform. Once complete, Passenger will again support the operator\u2019s apps, websites and eCommerce infrastructure, helping customers access trusted journey information and digital ticketing across the network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOur history with Transdev Blazefield is filled with milestone achievements that measure against the best in the UK local transport industry, and we have always deeply valued their product-led, customer-focused approach,\u201d said <\/span><strong>Tom Quay, Advisor at Masabi<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> \u201cWelcoming them back to Passenger in 2026 is an important moment for our team, one that reinforces the value of a reliable SaaS platform which can drive customer growth and maintain passenger trust. Across the whole team, we are delighted to be working together again.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPassenger played an important part in the growth of our digital customer offering, and we are pleased to be returning to their platform,\u201d said <\/span><strong>Henri Rohard, Managing Director at Transdev Blazefield<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> \u201cOur customers expect accurate, easy-to-access information and simple digital ticketing as part of their everyday journeys and, as we continue to assess, monitor and invest in reliable, customer-focused services across our network, returning to Passenger gives us the proven functionality, flexibility and support we need to keep improving the digital experience for our customers.\u201d<\/span><\/p>\n<p>&nbsp;<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Passenger, a Masabi company, the transport information and ticketing provider, announced that Transdev Blazefield is returning to its platform to power customer-facing digital services for its operations across the North of England. The renewed partnership sees Transdev Blazefield re-sign with Passenger following a period using an alternative supplier. \u00a0 Transdev Blazefield\u2019s relationship with Passenger began [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":13478,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[203],"tags":[],"class_list":["post-12540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk","uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transdev Blazefield Chooses Passenger, a Masabi company, to Power Customer-Facing Digital Services - Masabi<\/title>\n<meta name=\"description\" content=\"Transdev Blazefield returns to Passenger, a Masabi company, to power digital ticketing and journey information across its North of England bus network following a period with an alternative supplier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/it\/news\/transdev-blazefield-chooses-passenger-a-masabi-company-to-power-customer-facing-digital-services\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transdev Blazefield Chooses Passenger, a Masabi company, to Power Customer-Facing Digital Services - 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