{"id":16739,"date":"2017-02-16T09:05:23","date_gmt":"2017-02-16T09:05:23","guid":{"rendered":"https:\/\/masabidev.wpengine.com\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/"},"modified":"2017-02-16T09:05:23","modified_gmt":"2017-02-16T09:05:23","slug":"how-the-mobile-phone-is-cutting-bus-dwell-times-in-half","status":"publish","type":"post","link":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/","title":{"rendered":"How the Mobile Phone is Cutting Bus Dwell Times in Half"},"content":{"rendered":"
\n

Mobile ticketing, in which the mobile phone replaces the long-established paper ticket, is now a mainstream proposition, with growing numbers of bus operators globally adopting the technology. This move has been driven by the clear benefits offered to passengers, transport operators and authorities. These include reduction in cash handling, passenger convenience and the provision of real time information.<\/p>\n

\u00a0<\/p>\n

In addition, last year, an important factor emerged as a major driver for the adoption of mobile ticketing for busses: congestion. In the report The Impact of Congestion on Bus Passengers<\/a> for bus industry campaign group Greener Journeys, Professor David Begg identified a link dating back to the 1960s between increasing journey times and declining patronage. Among his recommendations to reverse this trend was to speed up the adoption of smart ticketing, which has a demonstrable effect in reducing dwell times at bus stops, speeding up overall journey times.<\/p>\n

\u00a0<\/p>\n

The UK and USA has been at the forefront of this trend, with large operators and authorities looking to add convenience to passengers, and reduce dwell times, by implementing mobile ticketing solutions based on visual and barcode mobile tickets.<\/p>\n

\u00a0<\/p>\n

In 2016 National Express in the UK introduced a mobile ticketing application and others including First and Arriva have done the same. In the US New York\u2019s NICE Bus was the first bus mobile ticketing deployment in the country and other such as Denver RTD and Las Vegas RTC followed suite.<\/p>\n

\u00a0<\/p>\n

With these systems tickets can be bought and displayed on passenger\u2019s phones either as a digital visual ticket or as a barcode capable of being scanned by a reader. This has the advantage that tickets can be bought on any smartphone, anywhere, without the need to wait in line at a ticket machine or when boarding.<\/p>\n

\u00a0<\/p>\n

In Professor Begg\u2019s report, contactless ticketing, such as using barcode, recorded a fare transaction time of under one second, while boarding with change was nine seconds per passenger. This makes it clear that by moving to a contactless system, where passengers purchase tickets before they board and either scan their phone onto a reader, or show a visual ticket, bus operators can significantly speed up boarding times, improving services for all.<\/p>\n

\u00a0<\/p>\n

In fact, in 2016 Preston Bus launched mobile ticketing across their services in an effort to help reduce dwell times by 50% by 2020, and the applications has been warmly received by passengers with app usage nearly doubling month on month.<\/p>\n

\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mobile ticketing, in which the mobile phone replaces the long-established paper ticket, is now a mainstream proposition, with growing numbers of bus operators globally adopting the technology. This move has been driven by the clear benefits offered to passengers, transport operators and authorities. These include reduction in cash handling, passenger convenience and the provision of […]<\/p>\n","protected":false},"author":26,"featured_media":16738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-16739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","blog"],"acf":[],"yoast_head":"\nHow the Mobile Phone is Cutting Bus Dwell Times in Half - Masabi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the Mobile Phone is Cutting Bus Dwell Times in Half - Masabi\" \/>\n<meta property=\"og:description\" content=\"Mobile ticketing, in which the mobile phone replaces the long-established paper ticket, is now a mainstream proposition, with growing numbers of bus operators globally adopting the technology. This move has been driven by the clear benefits offered to passengers, transport operators and authorities. These include reduction in cash handling, passenger convenience and the provision of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/\" \/>\n<meta property=\"og:site_name\" content=\"Masabi\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-16T09:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/09\/hubspot-5d346ebe898483659ff8-1024x603.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Gooch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gooch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/\"},\"author\":{\"name\":\"James Gooch\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"headline\":\"How the Mobile Phone is Cutting Bus Dwell Times in Half\",\"datePublished\":\"2017-02-16T09:05:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/\"},\"wordCount\":415,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hubspot-5d346ebe898483659ff8-scaled.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/\",\"name\":\"How the Mobile Phone is Cutting Bus Dwell Times in Half - Masabi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hubspot-5d346ebe898483659ff8-scaled.png\",\"datePublished\":\"2017-02-16T09:05:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hubspot-5d346ebe898483659ff8-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.masabi.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/hubspot-5d346ebe898483659ff8-scaled.png\",\"width\":2560,\"height\":1508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/news\\\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How the Mobile Phone is Cutting Bus Dwell Times in Half\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/\",\"name\":\"Masabi\",\"description\":\"Making shared transport the first choice\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.masabi.com\\\/it\\\/#\\\/schema\\\/person\\\/d0b8c23067fee654a30fe7dff740fbcf\",\"name\":\"James Gooch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g\",\"caption\":\"James Gooch\"},\"description\":\"An accomplished marketing leader, James Gooch serves as the Head of Marketing at Masabi, a global technology company specializing in innovative ticketing and payment systems for public transit. Masabi is the category creator and leader for public transit mobile ticketing and Fare Payments-as-a-Service - a better way of delivering ticketing systems for cities of all sizes, helping them reduce costs, risk and enable constant innovation.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How the Mobile Phone is Cutting Bus Dwell Times in Half - Masabi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/","og_locale":"it_IT","og_type":"article","og_title":"How the Mobile Phone is Cutting Bus Dwell Times in Half - Masabi","og_description":"Mobile ticketing, in which the mobile phone replaces the long-established paper ticket, is now a mainstream proposition, with growing numbers of bus operators globally adopting the technology. This move has been driven by the clear benefits offered to passengers, transport operators and authorities. These include reduction in cash handling, passenger convenience and the provision of […]","og_url":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/","og_site_name":"Masabi","article_published_time":"2017-02-16T09:05:23+00:00","og_image":[{"width":1024,"height":603,"url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/09\/hubspot-5d346ebe898483659ff8-1024x603.png","type":"image\/png"}],"author":"James Gooch","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"James Gooch","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/#article","isPartOf":{"@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/"},"author":{"name":"James Gooch","@id":"https:\/\/www.masabi.com\/it\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf"},"headline":"How the Mobile Phone is Cutting Bus Dwell Times in Half","datePublished":"2017-02-16T09:05:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/"},"wordCount":415,"commentCount":0,"image":{"@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/#primaryimage"},"thumbnailUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/09\/hubspot-5d346ebe898483659ff8-scaled.png","articleSection":["Blog"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/","url":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/","name":"How the Mobile Phone is Cutting Bus Dwell Times in Half - Masabi","isPartOf":{"@id":"https:\/\/www.masabi.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/#primaryimage"},"image":{"@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/#primaryimage"},"thumbnailUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/09\/hubspot-5d346ebe898483659ff8-scaled.png","datePublished":"2017-02-16T09:05:23+00:00","author":{"@id":"https:\/\/www.masabi.com\/it\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf"},"breadcrumb":{"@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/#primaryimage","url":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/09\/hubspot-5d346ebe898483659ff8-scaled.png","contentUrl":"https:\/\/www.masabi.com\/wp-content\/uploads\/2026\/09\/hubspot-5d346ebe898483659ff8-scaled.png","width":2560,"height":1508},{"@type":"BreadcrumbList","@id":"https:\/\/www.masabi.com\/it\/news\/how-the-mobile-phone-is-cutting-bus-dwell-times-in-half\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.masabi.com\/it\/"},{"@type":"ListItem","position":2,"name":"How the Mobile Phone is Cutting Bus Dwell Times in Half"}]},{"@type":"WebSite","@id":"https:\/\/www.masabi.com\/it\/#website","url":"https:\/\/www.masabi.com\/it\/","name":"Masabi","description":"Making shared transport the first choice","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.masabi.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.masabi.com\/it\/#\/schema\/person\/d0b8c23067fee654a30fe7dff740fbcf","name":"James Gooch","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d2e360ecf0b2288fd155d3561994272dbf2d17b30d69bc9259fc79ee6192e14?s=96&d=mm&r=g","caption":"James Gooch"},"description":"An accomplished marketing leader, James Gooch serves as the Head of Marketing at Masabi, a global technology company specializing in innovative ticketing and payment systems for public transit. Masabi is the category creator and leader for public transit mobile ticketing and Fare Payments-as-a-Service - a better way of delivering ticketing systems for cities of all sizes, helping them reduce costs, risk and enable constant innovation."}]}},"_links":{"self":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/posts\/16739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/comments?post=16739"}],"version-history":[{"count":0,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/posts\/16739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/media\/16738"}],"wp:attachment":[{"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/media?parent=16739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/categories?post=16739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masabi.com\/it\/wp-json\/wp\/v2\/tags?post=16739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}