Equity features
Designed for every rider, not just connected ones
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Retail cash load
Riders without bank accounts can load stored value with cash at retail partners — no smartphone required
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Concession management
Senior, student, low-income, and custom concession programmes with eligibility verification built in
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Accessibility compliance
WCAG-compliant apps and interfaces — plus screen reader support, contrast modes, and large text
Why it matters
Equity isn't an add-on. It's a platform requirement.
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Open payments equity
Concession eligibility can be linked to any contactless token — not just transit cards or smartphones.
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Multi-language support
Rider-facing apps and portals support multiple languages — configurable per agency and region.
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No device dependency
Smart card, mobile, wearable, or cash — every payment method works on the same account.
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Equity reporting
Track concession uptake, channel usage, and access by demographic in Justride Hub.
Want to understand Justride's equity features?
We'll walk you through how agencies have used them.