At Masabi we believe a new ticketing system using a mobile phone, contactless bank card or smartcard should be available to every passenger and to every transit agency around the globe, without prohibitive cost or taking years to deliver, helping passengers move seamlessly from A to B.
Justride provides Software-as-a-Service (SaaS) ticketing and payments to to over 40 public transport agencies and operators around the globe. It is the most widely deployed end-to-end mobile and Account Based Ticketing solution in operation, serving the largest agency in the USA to the smallest bus operator.
Account Based Ticketing is a ticketless way of allowing people to travel meaning they tap or scan using a secure token, linked to an account in the back office, to make a journey. The amount and location of these taps calculates the fare, which is charged to the passenger post journey. Account Based Ticketing used to take years to deliver and cost hundreds of millions, or even billions, to deploy. This is no longer the case with Justride’s Account Based Ticketing capabilities.
Contactless EMV systems have traditionally taken years to deliver and cost hundreds of millions to implement. As a result they have been out of reach to the vast majority of transit agencies around the globe. With Justride this is no longer the case.
Mobile ticketing involves turning your mobile phone into both ticket machine and ticket. This removes the need for passengers to carry cash or wait in line to buy a ticket. Branded mobile applications can be live in a matter of days on a pay as you go basis. Masabi is the global leader and category creator for public transport mobile ticketing.
Masabi is helping enable MaaS through the world’s first and only mobile ticketing SDK for public transport. This allows urban mobility providers, like journey planners and bike and ride sharing services, to integrate the market leading mobile ticketing platform into their applications.
Masabi’s Fare Engine-as-a-Service offering enables partner banks and acquirers to offer Justride’s fully featured fare collection platform as an integrated part of their payment offering to transit agencies. This provides a cost-effective Software as a Service ticketing service that can be made available to passengers in cities around the globe.