Why Masabi — Our approach

We don't sell software. We deliver outcomes.

Masabi works differently from traditional transit technology vendors. Our commercial model is aligned to your ridership — which means we succeed when you succeed.

How we work

From first conversation to live network — and beyond

  1. 01

    Understand your network

    We start with your goals, constraints, and existing infrastructure — not a standard pitch. Every engagement is scoped around what you actually need.

  2. 02

    Configure, not build

    Justride is an established platform — we configure it to your network rather than building from scratch. That means faster delivery and lower risk.

  3. 03

    Deliver and go live

    Phased deployment by route, mode, or depot — no big-bang cutover. We've delivered ABT in less than a year. Most mobile ticketing go-lives are faster.

  4. 04

    Continuous improvement

    3,000+ platform updates per year, delivered automatically. You get every improvement without procurement cycles or upgrade projects.

What makes us different

Aligned incentives. Real partnership.

  • Per-trip commercial model

    Our pricing grows with your ridership — not your contract value. We're incentivised to drive adoption, not complexity.

  • Speed of delivery

    We've delivered full ABT deployments in months, not years. Our configure-not-build approach removes the main cause of transit tech delays.

  • Network knowledge

    400+ deployments means we've solved most problems before. You benefit from what every other agency has already learned.

  • Ongoing support

    Not a helpdesk — a dedicated team who knows your network and is invested in its success.

Agile & SAFe Delivery

Masabi operates at programme level using the Scaled Agile Framework (SAFe). Agencies are not passive customers — they participate in Programme Increment (PI) planning and influence the roadmap directly through the agency community.

  • Programme Increment (PI) planning

    Quarterly planning cycles where agencies see what's being built next — and contribute to prioritisation decisions that affect the whole network.

  • Continuous delivery

    Fortnightly sprints mean agencies get improvements without waiting for major release cycles. Justride evolves continuously, not in big-bang upgrades.

  • Agency community

    Our agency user community meets regularly to share experience, surface common problems, and co-develop solutions. No agency navigates Masabi alone.