Justride Retail

Ticket Machine in Your Pocket or Card in Your Wallet

Ticket and Token Optionality

Facilitating passengers to bring their own ticket, Justride Retail enables agencies to choose how they would like to sell tickets to riders. Passengers can use the ‘ticket machine in their pocket’ or the ticket in their wallet and just ride.

Selecting the right tickets/tokens to use for a deployment is a really important factor to consider. The options selected should be widely available to passengers across the transit network removing the need to issue proprietary tickets. Justride enables the following:

masabi branded contactless emv card

Contactless EMV

Contactless bank cards, or Contactless EMV (cEMV), is a secure open-loop token which has been proven to work well to enable Account-Based Ticketing. There are no barriers to enabling the token to work for the first time of use and as long as adoption is high it removes the need to issue proprietary tickets.

Justride mobile ticketing application and ticket


Global smartphone adoption is significant around the globe making this a great solution either via mobile ticketing, where the phone acts as a ticket vending machine and ticket, or as an account-based token using a barcode linked to a stored value account.

masabi branded smartcard


Smartcards have the benefit of being able to be used by people who may not have a smartphone or contactless bank card and they also work well for enabling concessions and entitlements.

Justride SDK

SDK Integration

The Justride SDK integrates the Justride Platform into 3rd party applications and enables them to offer a secure ticket or account-based token to passengers.

apple pay on phone

Mobile cEMV

Using mobile payments when deploying an account-based system enables users to use their phone as a token and travel across the transport network in a similar way to a contactless bank card, but without the plastic, using services such as Apple Pay and Google Pay.

justride paper barcode ticket with barcode

Paper Barcode

When running an Account-Based Ticketing system one of the key benefits is reducing cost, so we believe any tickets issued by an agency should be as cost-effective as possible. Paper barcode tickets are a great solution for enabling the unbanked but should be limited to single rides.

Justride Web Portal

The Justride Web Portal provides agencies with a full web experience for purchasing tickets to deliver to the mobile device and for managing accounts. It is a white label offering so can be branded to perfectly reflect the look and feel of our agency partners.

Justride Web Portal

Justride External Orders API

The Justride External Orders API is a fast, effective and environmentally friendly way to deliver concessions to riders. The service links to 3rd party websites or web portals and pushes tickets to a user’s Justride account.

The service was first used by National Express Bus in the UK, so students could purchase student passes and get tickets sent straight to their phones.

Justride External Orders API
Justride Brochure
Interested in learning more about Justride? Download the brochure.
Masabi SaaS Ticketing Brochure