Brian Zanghi, Chief Executive Officer
Brian is Masabi’s Chief Executive Officer and President. He is focused on accelerating the company’s growth globally, and scaling the team to serve the evolving mobile ticketing market. He is a software industry veteran who brings 20 years of experience in building software-as-a-service businesses to address the global market.
Prior to joining Masabi, Brian was CEO of Awareness, Inc, a provider of social marketing software. Before that he also served as CEO of Kadient and held ‘C’-level positions at a variety of software companies such as SPSS, NetGenesis and eRoom.
Taya Leybman, Chief Product Officer
Taya is Masabi’s Chief Product Officer. She is focused on developing SaaS products that support transit agencies of all sizes in enabling their riders to pay for and manage their travel. A seasoned technology and product leader, Taya is a transit and fare payments veteran who brings 10 years of experience in architecting, implementing, and modernizing fare payment platforms for some of the world’s largest agencies. Prior to joining Masabi, Taya was CTO of Metrolinx, where she was brought in to re-platform the agency’s fare collection systems to an open architecture, enable a new supply chain and new partnerships, and introduce new ways to pay including contactless debit and credit cards.
Jen Braly, SVP, PMO and Global Deployments
Seasoned expert in establishing PMOs and cultivating high-performing delivery and operational excellence teams. Excels at operationalizing strategic priorities, simplifying work processes, enhancing organizational effectiveness, optimizing performance, codifying ways of working, building repeatable capabilities, and accelerating decision-making.
Acquired 21+ years of diverse industry experience, including biotech, top-tier consulting, active duty military, technology, automotive, insurance, and financial services.
Proven track record in fast-paced, high-pressure environments, including successfully driving global transformations and managing multi-billion dollar integrations at Takeda, and facilitating the 1st-ever product launch in 70+ countries and scaling operations at Moderna.
Josh Nicklin, Chief Strategy Officer
Josh Nicklin, Masabi’s Chief Strategy Officer, has led some of the foremost mobile ticketing deployments worldwide. His background is in mobile, working in the industry for more than a decade with Trinity Mirror PLC, AKQA and Netplay TV PLC. Prior to Masabi, Josh founded Touch Mobile as part of a management buyout of a gaming service from within Netplay TV, subsequently successfully selling this company and then went on to form another organisation within the mobile marketing space. In his previous role as Head of Marketing at Masabi he managed the customer collaboration around promotional activity that lead the successful first deployment of mobile ticketing in the US, bringing Justride to Boston’s Commuter Rail network.
Hamish Floyd, Chief Financial Officer
Hamish leads Masabi’s Finance and Legal teams, ensuring the company’s continued growth, sustainability, and operational excellence. With over two decades of experience in finance and scaling technology businesses, Hamish brings a sharp commercial focus and deep expertise in SaaS financial operations. Prior to joining Masabi, he held senior finance roles at high-growth software companies, where he played a key role in driving international expansion, M&A, and investor relations.
Trish Plonski, Chief Revenue Officer
Trish Plonski serves as Masabi’s Chief Revenue Officer, leading the company’s global revenue engines—including sales, customer success, partnerships, and revenue operations. With a dynamic track record in high-growth transportation technology firms, Trish excels at crafting go‑to‑market strategies that fuel expansion and deepen strategic partnerships.
At Masabi, she applies a forward-thinking, customer-first approach—aligning commercial teams to accelerate adoption of innovative fare payment solutions and maximize long‑term agency relationships. Her leadership drives consistent revenue growth, enhances customer lifetime value, and positions Masabi as the partner of choice for transit systems worldwide.
James Gooch, Vice President of Marketing
James has spent over a decade at Masabi as VP of Marketing, helping the company grow from 35 to nearly 200 staff and expanding the platform into new cities and markets around the globe. At Masabi we believe next-generation ticketing systems for public transit should be available to every passenger and to every transit agency around the globe, without prohibitive cost or taking years to deliver, helping passengers move seamlessly from A to B.
John Scrooby, Chief People Officer
John is Masabi’s Head of People Operations. He is an experienced technical manager who now uses his knowledge of IT and his passion for people to manage Masabi’s overall people strategy. In previous technical roles, he pioneered work delivering highly redundant and scalable PCI DSS compliant applications from the Cloud.
Previously John was Head of IT at Forward Internet Group, a startup incubator where he managed and supported other highly available, high transaction web applications.
Joe Eldridge, Chief Technology Officer
Senior technology and product professional with extensive experience in running digitally-focused professional service and product companies. Consistent success in effective organizational change management. Interested in building innovative, agile businesses based around internet technologies.
