Masabi Management Team

Brian Zanghi, Chief Executive Officer

Brian is Masabi’s Chief Executive Officer and President. He is focused on accelerating the company’s growth globally, and scaling the team to serve the evolving mobile ticketing market. He is a software industry veteran who brings 20 years of experience in building software-as-a-service businesses to address the global market.

Prior to joining Masabi, Brian was CEO of Awareness, Inc, a provider of social marketing software. Before that he also served as CEO of Kadient and held ‘C’-level positions at a variety of software companies such as SPSS, NetGenesis and eRoom.

Taya Leybman, Chief Product Officer

Taya is Masabi’s Chief Product Officer. She is focused on developing SaaS products that support transit agencies of all sizes in enabling their riders to pay for and manage their travel. A seasoned technology and product leader, Taya is a transit and fare payments veteran who brings 10 years of experience in architecting, implementing, and modernizing fare payment platforms for some of the world’s largest agencies. Prior to joining Masabi, Taya was CTO of Metrolinx, where she was brought in to re-platform the agency’s fare collection systems to an open architecture, enable a new supply chain and new partnerships, and introduce new ways to pay including contactless debit and credit cards.

Jen Braly, SVP, PMO and Global Deployments

Seasoned expert in establishing PMOs and cultivating high-performing delivery and operational excellence teams. Excels at operationalizing strategic priorities, simplifying work processes, enhancing organizational effectiveness, optimizing performance, codifying ways of working, building repeatable capabilities, and accelerating decision-making.
Acquired 21+ years of diverse industry experience, including biotech, top-tier consulting, active duty military, technology, automotive, insurance, and financial services.

Proven track record in fast-paced, high-pressure environments, including successfully driving global transformations and managing multi-billion dollar integrations at Takeda, and facilitating the 1st-ever product launch in 70+ countries and scaling operations at Moderna.


Josh Nicklin, Head of Global Sales

Josh Nicklin, Masabi’s Head of Global Sales has led some of the foremost mobile ticketing deployments worldwide. His background is in mobile, working in the industry for more than a decade with Trinity Mirror PLC, AKQA and Netplay TV PLC. Prior to Masabi, Josh founded Touch Mobile as part of a management buyout of a gaming service from within Netplay TV, subsequently successfully selling this company and then went on to form another organisation within the mobile marketing space. In his previous role as Head of Marketing at Masabi he managed the customer collaboration around promotional activity that lead the successful first deployment of mobile ticketing in the US, bringing Justride to Boston’s Commuter Rail network.

John Scrooby, Chief People Officer

John is Masabi’s Head of People Operations. He is an experienced technical manager who now uses his knowledge of IT and his passion for people to manage Masabi’s overall people strategy. In previous technical roles, he pioneered work delivering highly redundant and scalable PCI DSS compliant applications from the Cloud.

Previously John was Head of IT at Forward Internet Group, a startup incubator where he managed and supported other highly available, high transaction web applications.

Darren Stineman, Chief Financial Officer

Darren is Masabi’s Chief Financial Officer, focused on driving the company’s high growth trajectory through strategic planning and execution, strengthening financial rigor, and supporting corporate development and investor relations. Darren’s career track includes corporate finance and leadership roles at technology firms as well as technology-enabled services firms, consistently contributing to growth in the middle market. Prior to joining Masabi, Darren was Chief Financial Officer at a mid-market environmental engineering and services firm in the United States, leading the firm’s strategy, corporate functions, marketing, and technology deployment in addition to finance and accounting. Darren earned a Bachelor’s in Finance and Master’s in Finance from Bentley University.

Darren Steineman

James Gooch, Head of Marketing

James has spent over 7 years at Masabi as Head of Marketing, helping the company grow from 35 to nearly 200 staff and expanding the platform into new cities and markets around the globe.  At Masabi we believe next-generation ticketing systems for public transit should be available to every passenger and to every transit agency around the globe, without prohibitive cost or taking years to deliver, helping passengers move seamlessly from A to B.

James Gooch

Joe Eldridge, Chief Technology Officer

Senior technology and product professional with extensive experience in running digitally-focused professional service and product companies. Consistent success in effective organizational change management. Interested in building innovative, agile businesses based around internet technologies.