There is now much more choice and convenience when making a journey. You can plan your trip using a journey planning app, which will tell you the best route and when your vehicle will arrive. You can jump on a public or private bike service though an app. You can order a taxi, or Uber and share the ride. You also no longer need to wait in line to pay or buy a ticket through mobile ticketing technology.
By integrating and linking apps and services within a city ecosystem you are able to get the best service available and connect them together (best-of-breed) creating more seamless, frictionless passenger journeys. Making it easier for people to take multimodal journeys using both private and public transit options will help provide a more convenient experience for passengers and offer a real alternative to private car ownership, helping reduce congestion.