Smart Cities

Smart Transit - Helping People Move Around Smart Cities
Today, close to 4 billion people reside in urban areas. By 2030, the world is projected to have 41 mega-cities with more than 10 million inhabitants. By 2050, 66 percent of the world’s population will be urban. New levels of urbanisation call for innovative new ways of managing cities and the transport arteries that keep a city going.


“You know what the future is? Mass transportation. You want this region to grow? The answer is not more people getting in cars and getting on the road and driving. That is not the answer. We’re not building any more roads. The roads are congested. Gasoline is expensive. We’re polluting the environment. You can’t park. The traffic is terrible. The gridlock is terrible. That’s not the future. The future is mass transit.” New York Governor Cuomo

Creating Stress Free Frictionless Journeys

There is now much more choice and convenience when making a journey. You can plan your trip using a journey planning app, which will tell you the best route and when your vehicle will arrive. You can jump on a public or private bike service though an app. You can order a taxi, or Uber and share the ride. You also no longer need to wait in line to pay or buy a ticket through mobile ticketing technology.


By integrating and linking apps and services within a city ecosystem you are able to get the best service available and connect them together (best-of-breed) creating more seamless, frictionless passenger journeys. Making it easier for people to take multimodal journeys using both private and public transit options will help provide a more convenient experience for passengers and offer a real alternative to private car ownership, helping reduce congestion.

The Justride Mobile Ticketing SDK

The world’s first and only mobile ticketing SDK for public transit enables the Justride Mobility Platform to be integrated into new and existing applications creating an optimal user experience.

The Justride SDK is live with multiple agencies in France and further deployments are scheduled around the globe. Typical Justride SDK customers include major transport operators, passenger information apps, as well as messaging and urban mobility providers.

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Deeplinking enables best-of-breed applications to link together connecting passengers to first and last mile transportation services, enhancing city transport for all. Masabi pioneered deeplinking and is partnering within city ecosystems, such as New York and Las Vegas, to enable seamless frictionless journeys.

Deeplink Justride Transit

Transit App Integrates Masabi’s Justride SDK

Masabi and Mastercard Smart City Vision


The ‘Mobile First’ Approach to Delivering Infrastructure

ben whitaker masabi

Our vision is to improve daily life by simplifying the way people move around cities.

iphone justride masabi
urban-app-ecosystem masabi

For views, vision, tips and insights visit our Smart City Blog

The Future of Transport Ticketing Begins Here

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