Halifax Transit Launches Cutting-Edge Mobile Ticketing Solution Powered by Masabi
The partnership gives riders unprecedented access to a more streamlined, modern and enjoyable transit experience via the new HFXGO app
Halifax, NS – November 2, 2023 – Halifax Transit today announced the launch of a new digital fare payment system powered by Masabi, the company delivering smarter ticketing through its open platform Justride. HFXGO, the agency’s new mobile ticketing app, means that riders are able to purchase fares anytime, anywhere, simplifying rider access to Halifax Transit bus and ferry services.
The ground-breaking new mobile ticketing solution, powered by Masabi’s Justride, will transform the rider experience by allowing Halifax Transit riders to control a single mobility account from their smartphone device, and travel across the agency’s entire network quickly and seamlessly. Riders can purchase tickets on their phone and when boarding simply show their mobile device, speeding up the boarding process. They can also now purchase tickets online using the new Halifax Transit web portal, and push tickets to their mobile device. All ticket types are available to purchase via the app and web portal from today.
“Anything to improve the experience for our customers is always top of mind,” said Dave Reage, Executive Director of Halifax Transit. “Our new app, HFXGO, provides an additional option for fare payment, allowing customers to purchase tickets and passes from the convenience of their smartphones.”
“Mobile ticketing is a logical choice for agencies putting their customers’ convenience first, giving them the efficiency and simplicity of ticket purchasing and processing at the touch of a button,” said Brian Zanghi, CEO of Masabi. “We are delighted to launch this best-in-class solution with Halifax, joining the ranks of transit agencies around the world adopting the Masabi Justride platform, and look forward to working with the agency to further develop the service in the future.”
In the future, ticket validators manufactured by Masabi will be installed on Halifax Transit buses and ferries, simplifying and accelerating the boarding process for riders.