Contactless EMV Ticketing

Contactless Ticketing for Agencies of All Sizes
Contacless bank card from Masabi

Contactless EMV Ticketing

The use of contactless bank cards, often referred to as contactless EMV (cEMV), to ride on public transport exploded onto the scene a few years ago. These contactless systems are unique in their ability to allow a passenger of any kind to turn up and travel using what they already have in their pocket, automatically calculating the correct fare to charge and doing so to the credit/debit card they travelled with.


This has heralded a better way to move around urban areas by freeing passengers from needing to purchase a ticket before traveling. cEMV systems make a lot of sense not just for passengers, but also for agencies who can move away from the cost of issuing paper tickets and their own plastic cards.

Justride Contactless EMV (cEMV) Capabilities
Contactless EMV systems have traditionally taken years to deliver and cost hundreds of millions to implement. As a result, they have been out of reach to the vast majority of transit agencies around the globe, but with Justride this is no longer the case! At Masabi we believe this experience should be available to every passenger at every agency, without a prohibitive cost. Justride enables an aggregated pay as you go model that takes into account multiple taps over hours, and over days, to always offer the passenger the best priced fare for their journey.
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Top Benefits of cEMV Ticketing for Public Transport


Ticket in Your Pocket

There is no need to get a ticket before traveling which is great for first time users breaking down one of the main barriers to accessing public transport


Reduce Costs

Contactless EMV follows Masabi’s Bring Your Own Ticket (BYOT) philosophy meaning agencies no longer need to issue a paper or plastic ticket (or at least not as many) saving money.


Just (Tap and) Ride

Simply tapping and riding makes using public transport much more convenient and enables a seamless experience without needing to know the exact route or worrying about overspending, thank to fare capping.


An introduction to ‘contactless’ (cEMV) ticketing

First of all let’s start with the basics, What is EMV? EMV is a technical payments standard that ensures chip-based payment cards and terminals are compatible (can communicate with each other) around the globe. EMV literally stands for Europay, Mastercard and Visa, the three companies that developed the specifications for the standard. The EMV standard is currently managed by EMVCo LLC and is equally owned by American Express, JCB, Mastercard and Visa.
In this blog post we look at the use of contactless bank card in public transport and the three main ticketing models in use.
justride contactless emv brochure
Justride Contactless EMV Ticketing System
Contactless EMV ticketing systems are the only way passengers are able to travel on public transport seamlessly without needing to buy a ticket, or set up an account, beforehand.
This new component of Masabi’s SaaS Justride platform makes using contactless payment cards to simple turn up, tap and travel available to authorities and operators of all sizes around the globe quickly and without prohibitive costs.