Spanish City of Bilbao’s Metropolitan Bus Service to Pilot Contactless Ticketing using Bank Cards (cEMV)

 Bilbobus working with Gertek, Littlepay, Masabi and its partner Mastercard, to provide cutting-edge Contactless EMV payment service


Bilbao, Spain & & London, UK 25 February 2021 Bilbobus, Masabi, Gertek and Littlepay have today announced that they have deployed a contactless ticketing solution, powered by Masabi’s Justride platform, for Bilbao’s metropolitan bus service. The pilot allows passengers to simply tap their contactless bank card when boarding the bus.


The system is being piloted as a first step in bringing safe contactless payments to passengers in Bilbao, attracting locals and visitors back to public transport by allowing them to simply tap and ride on Bilbobus’ services. It gives passengers the freedom to use their contactless bank card to pay for single bus trips, with each tap costing passengers €1.35, the price of a one way ticket



During the pilot, onboard validation of contactless bank card taps will be provided by Masabi’s Justride Validator (JRV) units. Designed from the ground up by Masabi, the JRVs possess the necessary capabilities to meet the demands of account-based ticketing, even in large cities, all at a price point that for the first time makes next-generation ticketing accessible to transport authorities and operators in towns and cities around the globe. For cEMV payments, Bilbobus is using Littlepay’s gateway services with acquiring bank services being supplied by Elavon.



“With the launch of this pilot, Bilbao continues its efforts to adapt, renovate and facilitate access to Bilbobus services, implementing all the possible improvements available”, Alfonso Gil, Deputy Mayor and Councilor for Mobility and Sustainability assured. “With this system, waiting times are reduced, possible concentrations of passengers when accessing buses are alleviated and the quality of service is improved. In this way, trips on Bilbobus routes become more agile and, above all, become safer routes ”.


“As a city, Bilbao has won plaudits and a global reputation for its transportation and urban environment,” said Brian Zanghi, CEO at Masabi .“Public transport is at the heart of every city, but in Bilbao it really has been core to its transformation. We’re proud to be working with the City of Bilbao and our partners at Gertek, Littlepay and Mastercard to bring a world class transport ticketing and payments experience to the people who live, work and visit the city.”


“It’s our mission to make public transport payments simpler,” said Amin Shayan, CEO at Littlepay.“We’re pleased to work alongside Masabi to bring the convenience and safety of cEMV payments to Bilbao’s bus users. Working together, we’ve created an end-to-end solution without the cost and complexity of building a platform from scratch. It’s great to bring this to Bilbao, a big moment for us, as it’s our first live deployment outside of the UK and Ireland.”


“At Gertek we have always been committed to develop mobility solutions making it more convenient for both transport operators and passengers,” said Iker Iturbe CEO at Gertek. ““We are delighted with the progress our partnership with Masabi has made so far in Spain and are excited to deliver this technology to more areas across the region.”


Thanks to Masabi’s cloud-native and multi-tenant Fare Payments-as-a-Service platform, Justride, transport operators no longer need to purchase their own design-and-build bespoke ticketing systems, which are expensive, slow, and risky to deploy, and do not update regularly with new features and functionality unless significant amounts of money are invested. Instead, using a Fare Payments-as-a-Service approach, they can benefit from the latest innovations delivered quickly and cost-effectively, with regular feature updates everyone on the platform benefits from.



About Masabi

Masabi is bringing Fare Payments-as-a-Service — a better way of delivering fare payments — to public transit agencies and authorities of all sizes around the globe. This enables the delivery of the latest fare payment innovations quickly, using a platform which is constantly updating and adding new features. Not only does this improve the journey experience for passengers, but it helps agencies keep up with the pace of technology change, while reducing the total cost of fare collection. Justride, named Ticketing Technology of the Year 2019 and 2020, is used by more than 100 public transit agencies and operators of all sizes across 10 countries. Masabi has offices in New York, Denver, London, and Cluj, and investors include Mastercard, Shell, and Keolis. For more information, visit


About Littlepay

Littlepay provides payments infrastructure for public transit and mobility. Littlepay Contactless offers a cloud-native, API-based payment gateway for processing contactless EMV (cEMV) payments. Through partnerships with ticketing technology providers and financial institutions, this modular platform gives public transit agencies of all sizes an effortless journey to cEMV acceptance. Littlepay currently processes payments for more than 200 operators in the UK and Ireland, with tap-to-pay on around 20,000 vehicles. Expansion into Europe and the U.S. is planned in 2021, with deployments in Spain, France, California, Portugal and Finland among others.


About Gertek

Founded in 2001, Gertek is a Basque company focused in bringing ITS and smart mobility solutions. Gertek mission is to resolve nowadays mobility problems, offering several digital solutions and state of the art technology, being a reference in the sector and standing at the forefront of knowledge. To achieve this, Gertek has a multidisciplinary team who, with the use of cutting-edge tools and technologies, propose new ways of solving problems in people and urban mobility.