Imagine being able to combine ride-sharing, public transit, bike-sharing and other shared mobility services into a connected offering, where you can simply and easily plan, purchase and travel, only paying for what you use and using the most convenient route and vehicle for your trip.
We believe Mobility-as-a-Service will provide a real alternative to private car journeys and ultimately car ownership, enabling seamless journeys from the moment you leave your front door until you reach your destination.
Mobility-as-a-Service (MaaS) is the movement to a complete mobility experience from the moment you leave your front door until you reach your destination, planning and paying seamlessly based on what and how much you use, without using a private car.
Mobility-as-a-Service may be the most exciting opportunity for transit agencies in decades and will empower a new mobility reality in which people no longer buy or use a private vehicle, putting transit agencies at the center of large and small MaaS ecosystems around the globe, ensuring equity, reducing congestion and helping achieve social and environmental goals.
MaaS provides a seamless passenger experience using multiple modes of transport from the beginning until the end of a journey.
Moving people away from private car journeys and onto shared mobility options will reduce the volume of cars on the road, reducing congestion.
By incentivising and optimising the use of shared mobility services in a city the volume of vehicles on the road is reduced leading to a reduction in pollution.
People will no longer need to own cars. Instead they will pay for their journeys as and when they used it based on what they consume.
MaaS does not need to be delivered in one go, or as a major one-off project. MaaS can be delivered by following a step-by-step process to evolve ecosystems over time. The Justride SDK is a perfect practical first step, allowing urban mobility providers and MaaS applications to integrate the market leading mobile ticketing platform into their applications, connecting services together for a seamless user experience. This is a cost-effective and quick way to enable MaaS for public transport.
Account-Based Ticketing provides a great way of enabling Mobility as a Service as it acts as a unified mobility account, meaning passengers simply tap onto transport modes. This provides a great public transit experience as passengers no longer need to buy a ticket before traveling, they simply tap across their journey and are charged the appropriate fare for their use. This can then be extended to private modes, and other operators, to enable complete first-last mile journeys where passengers only pay for what they use when they use it.
In this blog we answer the following questions: What is Mobility as a Service (MaaS)? Why does MaaS matter? Where has Mobility as a Service been deployed? How to enable MaaS for a city.
Since we announced the Justride Mobile Ticketing SDK, the level of interest and excitement from across the industry has been significant – both from agencies and other companies within the wider urban mobility ecosystem. Read the blog to learn more.
This blog looks at the three different flavours of MaaS available and gives practical steps public transit agencies can take to move to MaaS.
MaaS promises to help move people away from private car usage, helping to reduce congestion and pollution in cities around the globe. In Masabi’s view, there are currently three approaches to enabling MaaS for public transit (that are not mutually exclusive) which we look into in this blog. We also shed light on the development of Practical MaaS.