Mobile Ticketing

Mobile Ticketing

Mobile ticketing allows passengers to buy and display tickets using their smartphone.

Waiting in line for tickets is a thing of the past, whilst transit authorities and operators are able to drastically reduce the cost of fare collection. From London to Boston, Athens to Los Angeles passengers are using mobile ticketing to save time and make traveling around their cities as quick and convenient as possible.

The Top 3 Benefits of Mobile Ticketing:

Benefit 1: Increasing Customer Satisfaction

Passengers love mobile ticketing. No more waiting in line at the ticket machine. Simply get out your mobile phone whenever or wherever you are and buy your ticket.
You are able to use your mobile ticketing app to plan your optimal route and receive live travel information, reducing stress for passengers and speeding up journey times.
mobile ticketing

Benefit 2: Time to market

Implementing a new fare collection system can take months or years to roll out. Mobile ticketing can be made available to your riders in just a matter of weeks or months depending on how quickly the process is able to move. A step-change modernisation that you can quickly make within your agency.
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Benefit 3: Low (or no) Capex Rollout

Unlike most fare collection systems, the capital expenditure for mobile ticketing is not significant and can usually be scaled to meet authorities needs, no matter how big they are. This is because there are often no expensive hardware costs that need to be implemented in order to get the technology installed.
Many start simply with visual validation, and can later progress to using standard smartphones as staff enforcement devices, or retro-fitting multi-format readers to existing gates (as done in the UK and shortly to be done in Los Angeles).
mobile ticketing Athens

The benefits of mobile ticketing for passengers:

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No More Waiting in Line

Lines at ticket offices or at ticket vending machines are a source of frustration for every public transport rider. Mobile ticketing allows riders to skip lines and speed up boarding times.

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Purchase a Ticket in Seconds

Riders can easily purchase their first JustRide mobile ticket in less than 30 seconds. Thanks to stored recent trips and securely saved card details, the next purchase can be made in less than 10 seconds.

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Buy a Mobile Ticket Anywhere, Anytime

With a ticket machine on the phone, transport riders can purchase a ticket conveniently anywhere, anytime.

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No More Lost Tickets

Because mobile tickets reside in the secure JustRide Hub tickets can be easily transferred, if lost, improving customer service without increasing risk.

Mobile Ticketing App
Leveraging the Urban App Ecosystem

JustRide uses deeplinking API’s to enable passengers to purchase transport tickets and seamlessly surf between different applications to access city services such as bike share schemes, route planning and taxi services.

We help enable best-of-breed applications to link together across cities connecting passengers to first and last mile transportation services, enhancing city transport for all.

image of a white paper called top 8 benefits of mobile ticketing for mass transit
The Top 8 Benefits of Mobile Ticketing for Mass Transit

Mobile ticketing for mass transit has been in use around the globe for a number of years.

In cities and transit networks where mobile ticketing has been deployed, adoption levels are on the increase and in some cases over 50% of tickets are sold via the mobile app.

Download the Top 8 Benefits of Mobile Ticketing for Mass Transit white paper and learn why transit authorities and operators are deploying mobile ticketing across their networks.

Download the White Paper.

New York MTA  Mobile Ticketing Passenger Feedback Video

The MTA eTix mobile ticketing app was deployed in the summer of 2016, and by October already accounts for 8% of total ticket sales.
mta etix feedback


Masabi’s award-winning JustRide platform is a cloud-based, deployment-proven, end-to-end mobile ticketing and fare collection system. It consists of services for ticket purchase, display and inspection, together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics.

With JustRide transport providers are able to save money on expensive ticket vending machines and issuing proprietary physical tickets as well as reduce the ongoing cost of fare collection.

The JustRide Platform Consists of 3 Core Parts:
JustRide Hub

The JustRide Platform is powered by the JustRide Hub – Fare Collection and Management Suite. The cloud-based back-end hub drives scalable ticketing sales and results in increased fare staff capacity, improved customer service, reduced leakage and better data and reporting.

Learn more.

The JustRide Hub showing graphics on a laptop screen
Mobile Ticketing
JustRide Customer App

Our JustRide Customer App, is the ticket machine in your pocket. JustRide enables passengers to buy and display tickets on their smartphones in seconds. In just a few taps, tickets can be purchased for any form of public transportation.

Learn more.

JustRide Inspect Validation Suite

The Inspect Validation Suite is a core component of Masabi’s JustRide Platform. It allows for the validation of ticket media across various environments, a gated station, on-board conductors, platforms and mobile vehicles.

Learn more.

The JustRide Brochure

Masabi’s JustRide mobile ticketing platform means that waiting in line for tickets is a thing of the past for passengers, while transport authorities and operators are able to drastically reduce the cost of their operations by using the ticket machine customers already have in their pocket – their smartphone.

This brochure runs through the following:
– JustRide Customer App.
– JustRide Inspect Suite.
– JustRide Hub.
– Customer Deployments.

Download the JustRide Brochure 

The Journey to Account Based Ticketing

By installing a mobile ticketing solution run from a central back office and choosing a supplier with the correct future proof architecture, transport providers can start to move along the road to full Account Based Ticketing.

Once mobile ticketing is operational, providers can gradually integrate other ticketing tokens into the central back office. The ultimate goal being full Account Based Ticketing and allowing passengers to use what they have in their pocket to travel, be it a mobile phone, or contactless card etc.

Read the full blog post.

The Future of Transport Ticketing is ‘Mobile First’

Because of rapid roll out, rapid adoption and low costs, mobile ticketing should not be the last option you add to your ticketing mix. It should be your first.

By installing a mobile ticketing solution that includes a back office capable of account based ticketing, and gradually rolling out readers that support more than one token media type you can start to introduce account based products over time and add in other forms of token as and when required.

Read the full blog post.