Mobile Ticketing

Use The Ticket Machine in Your Pocket
iphone mobile ticketing app

Mobile ticketing involves turning your mobile phone into both ticket machine and ticket. This removes the need for passengers to carry cash or wait in line to buy a ticket, while mobile account-based ticketing eliminates the need to buy a ticket entirely.


By adopting mobile ticketing transport authorities and operators around the globe are able to reduce the cost of fare collection, increase data insights and rapidly deploy innovation to their organisations.

Top 3 Benefits of Mobile Ticketing

1: Increasing Rider Satisfaction

Passengers love mobile ticketing. No more waiting in line at the ticket machine. Simply get out your mobile phone anytime, anywhere and buy your ticket, or just tap and ride.

You are now also able to use the best-of-breed journey planning app on your phone and purchase mobile tickets from the same app via the world’s first mobile ticketing SDK for public transit, the Justride SDK.

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2: Time to Market

Implementing a new fare collection system can take months or years to roll out. Mobile ticketing can be made available to your passengers in just a matter of weeks. A step-change modernisation that you can quickly make within your agency. This year the Fire Island Ferries app was launched just 23 days after contract signature, while National Express Bus and Bustang took just 7 weeks.

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3: Low (or no) Capex Rollout

Unlike most fare collection systems, the capital expenditure for mobile ticketing is not significant and can usually be scaled to meet authorities needs, no matter how big they are. This is because there are often no expensive hardware costs that need to be implemented in order to get the technology installed.

Many start simply with visual validation, and can later progress to using standard smartphones as staff enforcement devices, or retro-fitting multi-format readers to existing gates (as done in the UK and USA).

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Mobile Ticketing Passenger Feedback Video

The New York MTA eTix mobile ticketing app was deployed in the summer of 2016, and by October already accounted for 8% of total ticket sales.

mta etix feedback

87% of transit agencies have implemented or are implementing mobile ticketing.

Source: Mass Transit Research Report

Mobile Ticketing Passenger Benefits

No more waiting in line

No More Waiting in Line

Lines at ticket vending machines are a source of frustration for every public transport rider. Mobile ticketing allows riders to skip lines and speed up boarding times.


Purchase a Ticket in Seconds

Riders can easily purchase their first mobile ticket in less than 30 seconds. Thanks to stored recent trips and securely saved card details, the next purchase can be made in less than 10 seconds.


Buy Anywhere, Anytime

With a ticket machine on the phone, public transport riders can purchase a mobile ticket anywhere, anytime.


No More Lost Tickets

Because mobile tickets reside in the secure Justride Hub they can be easily transferred if lost, improving customer service without increasing risk.

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iphone justride masabi

Leveraging the Urban App Ecosystem

Justride uses deeplinking APIs and SDKs to enable passengers to purchase transport tickets seamlessly within other urban mobility apps, or surf between different applications to access city services such as bike share schemes, route planning and taxi services.

We help enable best-of-breed applications to link together across cities connecting passengers to first and last mile transportation services, enhancing city transport for all.

Justride masabi

Justride is a software-as-a-service (SaaS) based fare collection platform unifying account-based and pre-pay ticketing into a single configurable solution. The platform is deployed with over 30 transport agencies and operators around the world making it the most widely deployed end-to-end mobile ticketing solution in operation.

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An Introduction to Mobile Ticketing for Transportation

Mobile ticketing is technology that allows riders to purchase public transportation fares from their Smartphones. Users can store their credit card information securely and make payments with just a few taps on their phone. This means riders no longer have to wait in line to buy their ticket, and provide the exact amount of change. Now, riders simply show the screen on their phone or use it to scan a barcode via a reader.

Mobile ticketing is helping dramatically improve the transit experience but also fundamentally change how fare collection works. Previously all fare collection systems needed a physical ticket to be issued by the transport authority or operators in exchange for cash or card payment. With Mobile ticketing this is no longer the case.

This post provides an introduce to mobile ticketing for transit.

Read the full blog post.

87% of North American Transit Agencies Plan to Implement Mobile Ticketing

According to a recent survey conducted by Mass Transit, passengers using their mobile phone to use and access public transportation is only going to increase over the next few years.

In fact, when North American transit agencies were asked for their views on mobile ticketing 87% responded that they have either got mobile ticketing in place, are implementing mobile ticketing, or will look into mTicketing in the future.

Read the full blog post.

Mobile Ticketing: Why Barcode?

At Masabi all of the mobile ticketing systems that we currently provide present tickets that can be checked and validated in two different ways – visually, like a traditional paper ticket and also with a barcode that can be scanned by a member of staff with a barcode scanning device, smartphone, on the bus/ferry, or at the transit gate.

These systems are live with more than 25 transport providers (both authorities and operators) worldwide across all transport types, including; ferry, train, bus, subway and tram.

This post provides some background on barcode ticketing and corrects some common misconceptions.

Read the full blog post.

Masabi’s 7 step ‘Mobile First’ approach to delivering fare collection innovation

In the past, transport providers either gave you an old fashioned paper tickets, magnetic tickets and smartcards. This meant that they needed complex infrastructure to facilitate that payment and validate the ticket, as well as to distribute pieces of plastic or paper that allow riders to travel. The future of ticketing turns this approach around and tries to remove both expensive single purpose infrastructure and the need to issue a piece of paper or plastic, saving agencies money. This is the approach we call BYOT (Bring Your Own Ticket).

In this post we will run through a short, 7-step guide to move agencies to a BYOT set up, enabling agencies to save money and improve the passenger experience.

Read the blog post.