Mobile Ticketing

Use The Ticket Machine in Your Pocket

Mobile Ticketing

Mobile ticketing involves turning your mobile phone into both ticket machine and ticket. This removes the need for passengers to carry cash or wait in line to buy a ticket.  By adopting mobile ticketing transport authorities and operators around the globe are able to drastically reduce the cost of fare collection, increase data insights and rapidly deploy innovation to their organisations.

From London to Boston, Athens to New York, passengers are using mobile ticketing to save time and make traveling around cities as quick and convenient as possible, with JustRide from Masabi.

The Top 3 Benefits of Mobile Ticketing:

Benefit 1: Increasing Customer Satisfaction

Passengers love mobile ticketing. No more waiting in line at the ticket machine. Simply get out your mobile phone anytime, anywhere and buy your ticket.

You are also able to use your mobile ticketing app to plan your optimal route and receive live travel information, reducing stress for passengers and speeding up journey times.

passenger satisfaction
Benefit 2: Time to market

Implementing a new fare collection system can take months or years to roll out. Mobile ticketing can be made available to your passengers in just a matter of weeks. A step-change modernisation that you can quickly make within your agency.

time to market
Benefit 3: Low (or no) Capex Rollout

Unlike most fare collection systems, the capital expenditure for mobile ticketing is not significant and can usually be scaled to meet authorities needs, no matter how big they are. This is because there are often no expensive hardware costs that need to be implemented in order to get the technology installed.

Many start simply with visual validation, and can later progress to using standard smartphones as staff enforcement devices, or retro-fitting multi-format readers to existing gates (as done in the UK and shortly to be done in Los Angeles).


The benefits of mobile ticketing for passengers:

no wait in line
No More Waiting in Line

Lines at ticket offices or at ticket vending machines are a source of frustration for every public transport rider. Mobile ticketing allows riders to skip lines and speed up boarding times.

purchase tickets in seconds
Purchase a Ticket in Seconds

Riders can easily purchase their first JustRide mobile ticket in less than 30 seconds. Thanks to stored recent trips and securely saved card details, the next purchase can be made in less than 10 seconds.

purchase tickets in seconds
Buy a Mobile Ticket Anywhere, Anytime

With a ticket machine on the phone, transport riders can purchase a ticket conveniently anywhere, anytime.

no lost tickets
No More Lost Tickets

Because mobile tickets reside in the secure JustRide Hub tickets can be easily transferred, if lost, improving customer service without increasing risk.

app ecosystem
Mobile Ticketing App
Leveraging the Urban App Ecosystem

JustRide uses deeplinking API’s to enable passengers to purchase transport tickets and seamlessly surf between different applications to access city services such as bike share schemes, route planning and taxi services.

We help enable best-of-breed applications to link together across cities connecting passengers to first and last mile transportation services, enhancing city transport for all.

image of a white paper called top 8 benefits of mobile ticketing for mass transit
The Top 8 Benefits of Mobile Ticketing for Mass Transit

Mobile ticketing for mass transit has been in use around the globe for a number of years.

In cities and transit networks where mobile ticketing has been deployed, adoption levels are on the increase and in some cases over 50% of tickets are sold via the mobile app.

Download the Top 8 Benefits of Mobile Ticketing for Mass Transit white paper and learn why transit authorities and operators are deploying mobile ticketing across their networks.

Download the White Paper.

New York MTA: Mobile Ticketing Passenger Feedback Video

The MTA eTix mobile ticketing app was deployed in the summer of 2016, and by October already accounted for 8% of total ticket sales.
mta etix feedback


The JustRide fare collection platform is live with over 30 transport authorities and operators around the globe, making it the most widely deployed end-to-end mobile ticketing platform in operation today.

It is made up of mobile ticketing apps that allow passengers to buy and display tickets on their phone and streamlined fare collection and management via the JustRide Hub. Completing the end-to-end solution is the JustRide Inspect Validation Suite.

The beauty of JustRide is that it is available to transit agencies and operators around the globe, no matter their size. We have two flavours: The JustRide Platform for larger organisations, and JustRide Express for smaller agencies.

Mobile Ticketing: Why Barcode?

At Masabi all of the mobile ticketing systems that we currently provide present tickets that can be checked and validated in two different ways – visually, like a traditional paper ticket and also with a barcode that can be scanned by a member of staff with a barcode scanning device, smartphone, on the bus/ferry, or at the transit gate.

These systems are live with more than 25 transport providers (both authorities and operators) worldwide across all transport types, including; ferry, train, bus, subway and tram.

This post provides some background on barcode ticketing and corrects some common misconceptions.

Read the full blog post.

The Future of Transport Ticketing is ‘Mobile First’

Because of rapid roll out, rapid adoption and low costs, mobile ticketing should not be the last option you add to your ticketing mix. It should be your first.

By installing a mobile ticketing solution that includes a back office capable of account based ticketing, and gradually rolling out readers that support more than one token media type you can start to introduce account based products over time and add in other forms of token as and when required.

Read the full blog post.

An Introduction to Mobile Ticketing for Transportation

Mobile ticketing is technology that allows riders to purchase public transportation fares from their Smartphones. Users can store their credit card information securely and make payments with just a few taps on their phone. This means riders no longer have to wait in line to buy their ticket, and provide the exact amount of change. Now, riders simply show the screen on their phone or use it to scan a barcode via a reader.

Mobile ticketing is helping dramatically improve the transit experience but also fundamentally change how fare collection works. Previously all fare collection systems needed a physical ticket to be issued by the transport authority or operators in exchange for cash or card payment. With Mobile ticketing this is no longer the case.

This post provides an introduce to mobile ticketing for transit.

Read the full blog post.

87% of North American Transit Agencies Plan to Implement Mobile Ticketing

According to a recent survey conducted by Mass Transit, passengers using their mobile phone to use and access public transportation is only going to increase over the next few years.

In fact, when North American transit agencies were asked for their views on mobile ticketing 87% responded that they have either got mobile ticketing in place, are implementing mobile ticketing, or will look into mTicketing in the future.

Read the full blog post.