Transit Mobile Ticketing
Mobile ticketing allows customers to buy and display tickets on their smartphone.
Masabi’s JustRide mTicket applications mean that waiting in line for tickets is a thing of the past for customers whilst agencies are able to drastically reduce the cost of their operations.
Improve Transit Agency Operations
Increased customer satisfaction
Customers love mobile ticketing and the benefits it brings. Check out the customer benefits or read some JustRide user comments.
Reduce the cost of sales
Allowing customers to self-serve tickets moves sales from the ticket office, on-board or at vending machines, massively reducing the cost of sales, expanding sales capacity and increasing headway.
Smart Ticketing without the plastic
Introduce smart ticketing benefits such as better reporting and fleet management without on-going cost of smartcards, expensive ticket vending machines and heavy duty scanning equipment.
Time to market
Mobile Ticketing can be made available to your riders within just a few months. A step-change modernisation that you can quickly make within your agency.
Transit as a good-news story
Mobile ticketing is a good news story for your agency. Innovative, exciting and customer friendly.
Reduce cash in operations
Cash is expensive to process and risky to carry yet accepting cards has historically been expensive – not any more with JustRide.
Low CAPEX rollout
Unlike most new fare collection systems like smartcard, the capital expenditure on JustRide Mobile Ticketing is not significant and can be scaled to meet your needs, no matter the size of agency.
Revenue opportunity
Mobile Ticketing apps are used daily by commuters and can present riders with timely, targeted offers for products and services relevant to their trip, turning ticketing from a cost to a revenue opportunity for agencies.
Masabi are able to deliver these benefits with the JustRide Platform,
a comprehensive mTicketing system that makes setting-up and running Mobile Ticketing straightforward.
Contact us to discuss a demo, or find out more about JustRide.
How Mobile Ticketing Works
In just a few taps tickets can be purchased for any form of public transportation – bus, boat and all kinds of rail. No matter the complexity of the trip, Masabi have the experience to deliver tickets in a way that riders find simple to use.
Tickets
Masabi has developed a range of mTickets designed to suit transit operators’ infrastructure requirements.
Barcode mTicket
mTickets can be delivered to customers’ phones as secure 2D barcodes. This allows passengers to scan their ticket and have it validated quickly and securely, either with low-cost smartphone hardware (perfect for handheld or bus) or scanners fitted to existing infrastructure such as fareboxes or gates.
The passenger simply shows their phone’s screen to the scanner, which validates the ticket in less than a quarter of a second, faster than most smartcards, allowing the passenger to continue their journey with the minimum of interruption.
Secure Readable mTickets
mTickets are also available in a human readable format, delivered in conjunction with a barcode. They are designed to look and function like a normal paper ticket. In this format, staff can check an mTicket on a customer’s phone without scanning equipment.
The passenger ‘activates’ their mTicket before they travel, which marks it as being used. After being activated, the mTicket pulses with animated colour signatures that change over time to prevent fraud. Inspectors can verify the colours using a reference application on their own handset.
NFC mTickets
When phones with secure contactless technology – also known as Near Field Communications (NFC) – become widespread in the market, mTickets will also be available in this format. NFC is perfect for agencies that have made an investment in contactless infrastructure with existing contactless readers on station gates.
For those with an existing smartcard system, the mobile can become a new sales channel moving smartcard top-ups away from vending machines and into customers hands.
Smartphone Apps
Masabi’s smartphone apps are supported on the majority of phones being purchased today. Mobile handsets and platforms can be supported once they reach significant commercial volume.
Platforms Supported Include:
Quick and Easy Purchases
All major credit and debit cards accepted, including pre-pay and many corporate tax-free cards. For many customers, a transit ticket will likely be their first mobile purchase so ensuring this is quick and easy is vital.
Time Saving
The JustRide customer app remembers previous trips and payment details, making it possible to buy a ticket in seconds. No usernames or passwords to remember means that it is accessible for any customer.
No Cost
Mobile Ticketing apps are always free, which removes a barrier for many to download.
Award Winning Security
Masabi’s PCI DSS compliant payment security means customers can buy with confidence.
The Helpful Ticket
Paper tickets won’t be able to tell your riders if their train is on time or show them where they need to change on a map – JustRide applications do all this and more.
Ticket Validation, Management and Reporting
Mobile Ticketing gives you a new set of new tools for improving your agency operations giving you rider insight and tighter revenue controls.
Ticket Validation
Masabi research with the MTA, New York, showed that validating mobile tickets is just as quick as paper tickets that conductors have been checking for years. Scanning with low-cost smartphone scanners allows for fraud checks and data capture not possible with paper tickets.
Ticket Management
Changes to ticket data don’t require any more investment than the time taken for a few taps, with application and validation data updated immediately.
Reporting and Analytics
As well as ticket purchase reports, with customers activating their tickets and passes on mobile, rich data on ridership, efficiency and capacity can be revealed to help optimise your operations.
Why Passengers love mTicketing
No more waiting in line
Lines at the ticket offices or machines are a source of frustration for every public transit rider. Self-serving Mobile Tickets allow them to skip the line, freeing up ticket office staff to help customers and those who choose not to use mobile ticketing, who get shorter lines.
No more messing around with cash
Fewer and fewer people are choosing to pay with cash, and for good reason. Fishing around for exact change when you could pay with one swipe is no contest. Mobile brings this convenience to the palm of every rider’s hand.
No more lost tickets
Paper tickets are easily lost and damaged – mTickets reside on the one device your riders never leave at home – their mobile.
Purchase a ticket in seconds
The first time your customers will buy a ticket on the JustRide mobile app it can take under 1 minute – the second time, under 10 seconds, with favourite journeys and card details securely saved.
Buy a ticket anywhere, any time
We don’t want to begin to imagine where mobile tickets have been bought… but we see ticket sales at all times of the day.