Mobile Ticketing Case Studies

Masabi works in partnership with over 25 leading transport agencies, operators and cities around the globe.

Transport for Athens App With Metro
Award Winning Transport for Athens Mobile Ticketing Case Study
Download the TfA Case Study

In Athens, customers had to travel to their nearest Metro station to buy a ticket, even if they were traveling by bus. This closed approach hindered the freedom and flexibility usually associated with travel and restricted journeys across transport types.

At the 2016 Transport Ticketing and Passenger Information Global Awards, The Transport for Athens mobile ticketing deployment won Most Successful Mobile Ticketing Programme 2016.

Download the case study and learn how Masabi, MasterCard and Athens delivered city-wide multimodal mobile ticketing, and were able to:
– Reduce cast in operations.
– Introduce infinite sales capacity.
– Reduce pressure on existing ticketing infrastructure.
– Speed up journey times.
– And more…

Download the Case Study

LA Metrolink Case Study
Los Angeles Metrolink Mobile Ticketing Case Study
Download the Metrolink Case Study

Metrolink is Southern California’s commuter rail system.

Historically they operated a paper-based ticketing system. During busy periods, the long lines at vending machines were a major source of customer frustration and complaints.

Download the case study and learn how Metrolink and Masabi introduced mobile ticketing and were able to:

– Achieve 13% adoption after month long pilot.

– Achieve 15% adoption network wide after three months.

– Introduce new Inspect validation app.

Download the Case Study

NICE Bus in New York
New York’s NICE Bus Mobile Ticketing Case Study
Download New York’s NICE Bus Mobile Ticketing Case Study

The Nassau Inter-County Express (NICE Bus) run the local bus system serving Nassau County, New York.

NICE wanted to reduce dwell times at each stop by introducing a pay before you board option for passengers, speeding up journey times, reducing cash handling and improving operations.

Download the case study and learn how NICE Bus were able to:
– Improve operations.
– Speed up boarding times.
– Reduce dwell times.
– Implement infinite sales capacity.
– Reduce cash handling.
– Delight customers with route planning services.
– And more…

Download the Case Study

Thames Clipper on Thames
Thames Clippers Mobile Ticketing Case Study
Download London's Thames Clippers Mobile Ticketing Case Study

MBNA Thames Clippers operate the London-based river ferry service. Ticket control on a Clipper previously occurred when disembarking, sometimes leading to long dwell times at each pier, as the time it took for customers to purchase a ticket before disembarking caused delays to the service.

Download the case study to learn how MBNA Thames Clippers were able to:
– Speed up dwell times at each pier.
– Move to a buy before your board ticketing set up.
– Free up staff from ticket sales.
– Increase sales capacity.
– And more…

Download the Case Study

MBTAMTicketingCaseStudy
Boston’s MBTA Mobile Ticketing Case Study
Download Boston’s MBTA Mobile Ticketing Case Study

In 2012, to reduce the cost and inconvenience of on-board cash purchases, Boston’s MBTA, the US’s 5th largest transit agency, had been looking to extend its smartcard, CharlieCard, to it’s Commuter Rail.

This would allow riders to move away from paying on-board with cash – however the proposed smartcard project was expected to cost over $70m in CapEx alone.

Instead they opted for a mobile ticketing solution and today around 50% of tickets are sold via the mobile ticketing app.

Download the case study and learn how Boston’s MBTA were able to:
– Save $70 million in CAPEX cost.
– Introduce infinite sales capacity.
– Reduce pressure on existing ticketing infrastructure.
– And more…

Download the Case Study

Arriva Trains Wales Train in from of Castle
Award Winning Arriva Trains Wales Mobile Ticketing Case Study
Download the Arriva Trains Wales Mobile Ticketing Case Study

Arriva Trains Wales (ATW) were looking for a way to increase the number of semi-regular passengers using their services.

They needed to expand ticket sales capacity. However, they didn’t want to spend hundreds of thousands of pounds on expensive hardware.

The answer – The AWARD WINNING Mobile Multi-Flex. A flexible carnet product sold exclusively through the Arriva Trains Wales mobile app.

Download the case study and learn how ATW were able to:
– Increase semi-regular passenger numbers with award winning carnet fare.
– Reduce pressure on existing ticketing infrastructure.
– Sell 350,000 mobile tickets in first year.
– And more…

Download the Case Study

Screen Shot 2015-08-22 at 23.16.01
San Diego MTS Mobile Ticketing Case Study
Download the MTS Mobile Ticketing Case Study

In July 2013, the San Diego Metropolitan Transit System (MTS) requested interested firms to submit proposals for a mobile ticketing system.

This pilot project was to be aimed at its Trolley service to Chargers and Aztecs football games at Qualcomm Stadium.

Download the case study and learn how San Diego MTS were able to deliver mobile ticketing to it’s riders in just two weeks easing congestion during large sporting events.

Download the Case Study