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Making Mobile Commerce Relevant for the Man on the Clapham Omnibus

There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology.
There also has to be a compelling business benefit, (preferably with a year-one breakeven these days) for the service to ever get the marketing and promotion it needs.

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3 Job Vacancies: Mobile Tester, Server Dev and Mobile Dev

Masabi are currently on the lookout for three new members of staff to join our team – a tester, a junior mobile programmer and a more experienced server programmer…

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StreetVendor – Mobile Financial Services platform

Today we put out a press release about StreetVendor, the product we’ve built together with financial services and international payments experts Mi-Pay.
The press release can be found if you click here, and to accompany it there is a video interview below:

Screenshots of StreetVendor, showing both Arabic and English Script:

StreetVendor is [...]

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Speaking at Train Communications 2009

Another chance to meet up with Masabi, when we speak on the Thursday afternoon of Train Communications 2009, held at the Royal Horseguards Hotel, near Charing Cross in London on 11th June 2009.

http://www.traincomms2009.com/

(This conference used to be known as the Wifi on Trains conference.)

Among the presenters will be train companies from India, Japan, Taiwan, the [...]

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ITS Transport Standards Seminar – summary

Write up of the recent Intelligent Transport Systems‘ Seminar on Standards in UK Ticketing Wed 27th May 2009:

[ WARNING: The top third is mobile ticketing, the rest is more general transport stuff ]

Chair: Chris Queree, ATOC (Association of Train Operating Companies)
Speakers:
Ben Whitaker, Masabi
Andy Donelan, Virgin Trains
Grant Klein, Detica
Mark Cartwright, RTIG (Real Time Information Group)
Roger [...]

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Masabi speaking at ITS UK Ticket Standards Seminar, and at European Telco Strategy event

For those of you on the conference circuit, you can see Ben Whitaker from Masabi speaking about new mobile ticketing approaches for public transport including mobile payments via credit card this month at the UK’s ITS Passenger Information Interest Group’s seminar on Options for Ticketing and Standards in Ticketing which is on the 27th May [...]

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Digital Money Forum – London 31st March

This Tuesday I’ll be at the Digital Money Forum, at the Guoman Hotel in Charing Cross, London.
As well as being on one of the expert panels on the afternoon on the first day, I’ll be around all of Tuesday and Wednesday afternoon if anyone wants to chat.
The expert panel with the vague title “London Calling” [...]

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New Mobile Barcode tickets for UK Rail

Finally, after a year of work, the new mobile and self-print barcode standard for UK rail tickets has been approved by the central railway standards body, RSP, a part of ATOC.
The following post intends to give a more detailed understanding than that provided by the general media coverage.
What does this mean?
It means that mobile ticket [...]

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Masabi’s mates "Hamfatter" on Dragon’s Den

One of our recent clients, the band Hamfatter (who we built a mobile promo site for) are on UK TV’s Dragon’s Den tonight, making the normally aggressive investors sing for their supper, which should make for interesting viewing.
They should be on GMTV and Radio2 on Tuesday morning too, touting their alternative “direct” route to their [...]

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Job Vacancy: Mobile Tester

Masabi are looking for another London-based Mobile Software Tester to come and work at our offices on the South Bank – our ideal candidate will be flexible and multi-talented, main responsibilities would include:

Testing new applications across all our mobile handsets;
Researching new mobile announcements and identifying what handsets need to be purchased;
Acquiring [...]

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